Introduction
The landscape of UX is evolving - today’s practitioners are expected to think strategically, work with data, and deliver at speed. The (SCTP) Advanced Professional Certificate in AI-Powered UX Design and Digital Product Strategy equips mid-career professionals with the multidisciplinary skills to thrive in the next generation of UX and product roles, aligned with Singapore’s Smart Nation and AI-driven digital economy initiatives. Learners will learn to apply product discovery frameworks, conduct and synthesise user research, use analytics to guide decisions, and design intelligent user experiences with the help of AI. With hands-on practice in wireframing, prototyping, and low-code development, they will transform validated insights into testable MVPs. The programme culminates in a capstone project that integrates research, design, data, and delivery - preparing learners to launch impactful digital products with confidence. Reflecting Singapore’s growing emphasis on AI, automation, and user-centric digital services, the programme introduces AI awareness, prompt thinking, and low-code prototyping approaches. This ensures learners are equipped with skills not just for traditional UX roles, but also for roles that require a deep understanding of how AI shapes user experience and innovation in a rapidly digitalising economy.This course is offered on a part-time (4 months) basis.
At the end of the programme, learners will be able to:
- Apply product thinking, user research, and data analytics to identify opportunities and make informed product decisions.
- Use AI tools and low-code platforms to design, prototype and build functional digital products.
- Deliver a comprehensive product pitch supported by robust research insights and a well-designed Minimum Viable Product (MVP). Establish measurable performance metrics aligned with the overall product strategy.
Individuals with a relevant background looking to diversify/expand their skills and/or intending to switch to a Product Management / UX role:
- Mid-career professionals pivoting into product management, UX, or digital roles
- Designers and marketers upskilling in AI and data for digital product roles
- Founders, startup teams, or intrapreneurs needing rapid product prototyping skills
- Tech Entrepreneurs
- Current Product Professionals looking to upgrade skills
- Tech-savvy career switchers looking for hands-on, project-based learning
Familiarity with UI concepts and tools like Figma will be an added advantage for a smoother and more engaging learning experience.
Applicants will be required to undergo a shortlisting process where they must share their résumé and complete a pre-course assessment. Our instructors and career consultants will review applicants to assess their suitability before deciding whether to shortlist them for the course.
Hanson Yap
With 20 years of experience as a business and product leader, Hanson is an accomplished veteran leading cross-functional teams to manage flagship products in the technology space. At Apple, he managed the iconic iPad and Mac for the Southeast Asia region. Creating compelling new value propositions for the iPad Pro and architect the transition to Apple's M1 chip on the Mac. The business tripled under his stewardship. At Microsoft, Hanson led the sales and marketing team to drive Windows and Xbox in the retail space. He was awarded the prestigious Protégé award for outstanding achievements in driving business success. In 2023, he pivoted to education to better align with his new career aspiration of inspiring and preparing learners. He currently teaches at Nanyang Business School and serves as Program Director for several Product Management modules.
