Master of Media and Communication (MMC)

Curious about the Master's journey at WKWSCI?
Our MMC students spill the beans on their experiences and motivations on why they chose WKWSCI!

Video Credits: Jerald Justin Ko

To apply the MMC programme, you need to meet these minimum requirements: 

• A good Bachelor's degree in any discipline (Honours merit and above)
• At least one year of working experience *

* Internship experience is not counted as working experience. Applicants with outstanding achievements besides academic results will be considered on a case-by-case basis.

For undergraduate degree not awarded by an English-medium University or is awarded by an English-medium University but the language of instruction was not English, you must meet the English Language Proficiency Requirement (ELPR).

Note: The validity period for IELTS/TOEFL score is two (2) years at the point of application. It is recommended the IELTS sub-scores should be 6.5 and above. Please note that only TOEFL or IELTS test scores will be accepted. Also, we do not require the submission of GRE or GMAT test scores.

In view of Covid-19, the following online test scores are acceptable for admissions for the AY2023-2024 intake by the Office of Admissions (OA).

1. TOEFL iBT Special Home Edition
2. TOEFL ITP Plus for China students
3. IELTS Indicator
4. IELTS for UKVI

There is only one intake in August. Applications for August admission will be open in November and close in mid-February. The outcome of application will be released online from end April onwards.

Applications are to be submitted electronically via the NTU admissions website. You will be asked to nominate at least two referees to support your application. Please click here to review the Reference Letter guide.

Applicants are required to pay a non-refundable application fee of S$21.60 when you send in your admission application per programme applied. Applications without application fee will not be processed.

For more information on the admissions procedures, online application, list of supporting documents application or result status and other relevant details, please click here to view the NTU admissions website. 

The MMC programme commences each year in early August and is available in both full-time and part-time mode. Students are required to complete 30 Academic Units (AU) to be awarded the degree within their candidature period. 

Students have two options of study:

• Coursework and Dissertation

In this option. students take 4 core courses, 4 electives and an individual project on which the student must submit a dissertation. Students may require additional semesters for completion of their project

For more information on Dissertation, please click here.

• Coursework Only

In this option, students take 4 core courses and 6 elective courses.

Each module carries 3 AU while Dissertation carries 6 AU. Students may graduate after completing the programme requirement from either option of study.

For more information on Grade Point Average (GPA), please click here.

Core Courses 

AY2023-24, Semester 1 & 2

These are theoretical foundation courses that should be taken at the start of your graduate learning journey.

Students are allocated into their respective groups and will take the core courses in pairs.

Group 1

MC6301 Communication, Technology & Society & MC6303 Communication Ethics and Governance  

Group 2

MC6302 Communication Research and Data Analysis & MC6321 Media Leadership and Management

 All students – full-time and part-time candidates – will be assigned to either group of paired core courses in the first two semesters of their candidature, regardless of how many semesters the student has elected to complete their graduate degree programme. Students will be pre-registered for these courses during the course registration period.

MC6301 Communication, Technology & Society – Prof Jack Qiu – 13 weeks format

This course introduces students to a broad range of issues concerning the role, impacts, and limitations of ICTs (information and communication technologies), especially digital platforms, in modern society. Students will be familiarized with both classic and current studies in communication and media studies with interdisciplinary reach. It is a core class that shall equip students with the knowledge and skills for more in-depth studies and career opportunities at the juncture between ICTs and society.

MC6302 Communication Research and Data Analysis – Assoc Prof Edson Tandoc & Assoc Prof Jung Younbo – 13 weeks format

This course provides an overview of common issues in mass communication research. It covers essential ideas in research design, instrumentation, data collection, data analysis, data interpretation, and reporting. Students will understand and interpret research reports and literature, define your own research interests, design and execute simple research projects; prepare yourself for more advanced research courses; and write and present properly conceived, suitably formatted, and stylistically appropriate research projects for post-graduate courses.

MC6303 Communication Ethics and Governance – Prof Ang Peng Hwa – 13 weeks format

The course aims to familiarise students with the broad scope of legal regulations covering various aspects of the media. The course will cover international laws, conventions and treaties, and Singapore law relating to the media. The course will also cover intellectual property law, defamation and censorship. The rest of the course will be devoted to ethics and policy, including current policy issues and the policy-making process. The course will provide students with a framework to resolve ethical issues. There will be a special focus on fast-changing areas such as fake news, online advertising fraud and artificial intelligence, and privacy/surveillance.

MC6321 Media Leadership and Management – Ms Chloe Neo – 13 weeks format

The course aims to provide an overview of the organisation and operation of media organisations and to familiarise you with some critical management principles useful in dealing with issues facing managers. It will focus on some major issues of media management, including components on leadership, finance, human resource, strategic planning, and entrepreneurship.

General Electives 

AY2023-24, Semester 1 & 2

MC6339 Strategic Public Relations Management – Mr Ferdinand De Bakker – 13 weeks format

This course is designed to provide an introduction to and to give insights in strategic level communication and public relations. It will also explore strategic public relations as practiced in the public, private and social sectors. Overall, the course will offer an appreciation of how the public relations function fits in with strategic management of organisations.

The course will address both theoretical and practical issues in strategic public relations. Special attention will be paid to managing different kinds of publics and public interest issues. The course will include guest lectures by specialists in a variety of subjects.

MC6370 Strategic Branding for Leaders – Ms Lynette Ang – 13 weeks format

The course aims to empower graduate students, mid and senior level managers with an understanding and appreciation of strategic branding & communications as this is a critical bedrock for any effective marketing communications program. The course will integrate multiple disciplines such as business understanding, critical analysis, market research and branding and communications framework & strategies to help provide clarity & focus when embarking on any communications program.

MC6372 Cultural Intelligence: Leading Diverse Teams and Organisations – Dr Catherine Peyrols Wu – 13 weeks format

This course will focus on developing cultural intelligence—or CQ, the ability to function effectively across a variety of cultural contexts. For more than 20 years, research has shown that CQ is a differentiating attribute of global leaders. General cognitive intelligence and emotional intelligence are no longer enough to lead global organisations.

The good news is that CQ can be learned. In this course, we will focus on equipping you with a set of practical skills to manage intercultural relations at work and enhance your global leadership capabilities as a result.

MC6359 Branded Content Marketing and Campaigns – Ms Wong Pei Wen – 2 weeks intensive format

This course aims to provide students with a comprehensive understanding of content marketing strategies and tactics. You will learn to solve business problems with the purposeful use of earned and owned communication to help organisations fulfill their mission and address their stakeholders. At the heart of this interdisciplinary study is to help organisations formulate a strategy that is backed by insights before recommending the right solutions to solve the right business problem. When students take this course, they will learn how to build a strategy, devise ways to adopt new, creative approaches to engage audiences, use owned content for B2B and B2C customers will act on to move customers along the marketing funnel, build thought leadership, improve brand reputation and pitch to the media. Students will also learn about emerging trends in B2C and B2B content marketing and gain insights from guest lectures and case studies.

MC6365 Public Affairs Communication – Dr Michele Khoo – 2 weeks intensive format

Public affairs is now one of the fastest growing areas of communication management. In a world where government actions can disrupt or create new opportunities for business overnight, anticipating and influencing changes in the public policy environment is critical to continued business success. 

The course answers the question of “HOW” strategic communications is practiced in Singapore. Students will be exposed to both theories as well as practical applications to prevailing issues in communications. At the end of the course, student will have a greater appreciation of the development and execution of strategic communications plans. This would include narrative framing, channel strategies, media strategies, stakeholder engagement and crisis comms planning.

MC6368 Digital Marketing Transformation – Mr Yak Yih Cheng – 2 weeks intensive format

This course shares the key aspects in driving digital marketing transformation – from internal organisation discovery, stakeholder managements, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack.

In this course, students will learn the strategic process of digital transformation project, designing customer experience across the various marketing touch points, creating a single customer view, analysing digital touchpoints analytics, curating metrics that matters, designing experiments to optimise business growth and building the agile culture internally.


AY2023-24, Semester 1

MC6363 Communication Issues and Society – Asst Prof Andrew Prahl – 13 weeks format

This course aims for a broad understanding of the current and future technologies that will challenge our understanding of what is interpersonal communication versus human-machine communication. This course addresses prominent theoretical issues that are introduced by placing machines in the sender and receiver of communication roles. In addition to comprehensive discussion of communication theory, this course includes a large applied portion where students will learn about the current extent (and ongoing implementation) of machines as communicators in both professional and personal life contexts. Finally, this course delves into the wide range of empirical study in a variety of disciplines regarding human-machine communication. Through these three lenses of theory, application, and research, students will leave the course able to understand the optimal uses (and potential pitfalls) of supplementing or replacing human communicators with machines. Through the theory and research components, this course is especially geared towards preparing students for the technologies of the future such as social robots and artificially intelligent agents.

MC6371 Persuasive Technology and Media Communication – Assoc Prof Kang Hyunjin – 13 weeks format

This course focuses on understanding how media technologies can influence our perceptions and behaviours. We will explore how these principles can be applied to designing media technologies for various strategic communication contexts, including marketing, health promotion, education, and environmental communication.

The course will emphasise both theoretical and practical approaches to understanding the persuasive roles of various interactive technologies and their applications in strategic communication practices. We will also examine key design issues when building interactive media by drawing upon principles of user-centered interaction design to inform the creation, evaluation, and development of interactive technologies used for strategic communications practices.

MC6361 Managing Reputation, Crisis and Media Relations – Ms Wong Pei Wen – 2 weeks intensive format

This course aims to help professionals build a reputation management programme and navigate a modern crisis that arises with the power of social media, disinformation, misinformation, rumours, and smears. In the past, communication professionals may face crises that are relatively major. Today, almost everyone has a responsibility for their organisation’s reputation and will invariably deal with crises of various magnitudes. Modern-day communication professionals find themselves with expanded job scopes, new routines, and increased expectations to manage risks, reputation, crisis, and stakeholders as part of their daily work. This extends to those who work in internal and external communication as well as public and corporate communication roles.


AY2023-24, Semester 2

MC6360 Internal Communication – Asst Prof Andrew Prahl & Mr Ferdinand De Bakker – 2 weeks intensive format

Effective internal communications are vital for an organisation and for the managers leading it. This course is for students moving up into managerial positions and covers strategic communication in the workplace. Topics include corporate-level identity such as internal branding, mission statements and value statements; corporate intranet sites; and corporate social responsibility programmes which involve the workforce. The aim of these forms of communication is to first guide employees to understand how they contribute to the organisation’s direction, and second to encourage employee buy-in and a sense of involvement, empowerment and greater commitment and job satisfaction. Internal communication is also an ongoing, everyday tactic to motivate staff, so the course also focuses on leadership, staff motivation and retention, critical listening skills and empathy, interpersonal communication and working with teams. This will include collaborating with and leading an international workforce, so students learn how to engage across cultures – which may be applicable both to international teams in the organisation and stakeholders outside. With a basis in both social psychology and theories of change management, the course helps students learn how to deal with transformation in the organisation and to lead in times of uncertainty. 

MC6348 Issues in Interactive Advertising – Ms Wong Pei Wen – Overseas immersion format

The course aims to discover the effectiveness of creativity on advertising for brands, provide you with a deeper understanding of the impact of technology in advertising and how you can solve brand challenges. This course will explore the process of ideating identifying new trends and generating strategy insights for award-winning campaigns. Students will dive into various forms of advertising campaigns, tackle briefs, learn how to pitch good ideas and create projects that integrates these creative and strategic aspects through application and competitions.

MC6367 Digital Media Governance – Prof Ang Peng Hwa – Overseas immersion format

This course provides cutting-edge, in-depth knowledge, analysis, and rigorous frameworks for answering these questions. It is not just about law and policy but also digital societies and digital cultures –– and most of all, about the stakeholders involved and the rules surrounding the development of the law, policy, and governance.

The course will cover the governance of critical Internet resources, privacy, content regulation issues including moderation, the challenges of digital challenges, and emergent technologies. It will also touch on the possibilities and limits of different modes of regulation, including self- and co-regulation. It is a course on governing current, emerging and future technology: rules about rules, rules about the rulers and the ruled, and the shifting geopolitics of national, regional, and international digital realms.

Note: We are planning to launch 2 additional new courses and more details would be updated in due course.

Elective Courses from Other Graduate Programmes offered by WKW

Courses offered are subject to availability and priority is given to those students of their home’s programme.

AY2023-24, Semester 1 & 2

KM6316 Organisational Leadership – Ms Koh Kiat Hian – 13 weeks format  

Introduction to leadership. Challenges for leadership in knowledge management. Leadership research. Charismatic and transformational leadership. Leadership traits and styles. Personal leadership profile. Power, politics and influence. Leadership communication. Leading teams. Followership. Managing organisational processes and innovation. Managing KM initiatives. Leadership and strategy. Leading change. 

KM6308 Business Intelligence – Mr Tay Kwang Yong, Francis – Saturday format

Business intelligence in the corporate environment: application, systems and processes. Characteristics of competitor, competitive and social intelligence. Business intelligence and growth opportunities: political, economic and social environments. Business intelligence strategies and systems. Business intelligence in various contexts: product, customer and supplier. Internet and Web-based intelligence. Ethical issues related to business intelligence. 

KM6312 Information Mining & Analysis – Dr Chen Zhenghua and Dr Li Pengfei – Saturday format

Principles and concepts of knowledge discovery and data mining. The knowledge discovery process. Data preparation. Techniques and methods for extracting information and knowledge from large amounts of data. Statistical methods. Machine learning techniques: decision tree induction, nearest neighbour categorisation, Bayesian learning, neural networks, association rules, and clustering. Text and Web mining for unstructured data. Data mining for KM applications.


AY2023-24, Semester 1

IN6221 Information Visualisation – Dr Tan Kien Weng Luke – 13 weeks format

This course will examine the study of concepts, models and examples for improved information visualisation. Students will look at representation and interpretation data, as well as different forms of document visualisation such as TileBars, galaxies, themescapes, and Kohonen maps. 


AY2023-24, Semester 2

IS6750 Social Media Analytics – Assoc Prof Chris Khoo – 13 weeks format

This course develops analytical ability with respect to the variety of information provided by the web and social media applications. In providing an overview of cutting-edge social media analytics with an emphasis on applications to real life problems, students will learn about the mechanisms for observing behavioural and consumer generated information as well as the leading-edge technologies that aid in the collection and analysis of these data.  
 
Techniques for managing, exploring, visualizing, and analysing data from social media applications. Strategic aspects of social media analytics. Metrices for assessing the effectiveness of social media strategies. Collecting, analysing and deriving insights from social media data. Social Network Analysis.

CI7108 Media Influence and Persuasion – Assoc Prof Kay Kim – 13 weeks format

This course provides an introduction to classic and influential theories and research on media influence and persuasion. The readings and class meetings will be guided by the major theoretical approaches to understanding how and why media messages have intended and unintended effects on individuals and society across a variety of contexts (e.g., media violence, health, political, entertainment media, news media, etc.). Within the context of these theories, students will review empirical applications of the theories and develop skills in operationalizing theoretical concepts for empirical testing.

Specific objectives of the course include classic media effects theories such as Social Cognitive Theory, Cultivation Theory, Agenda-Setting, Elaboration Likelihood Model and Social Judgement Theory. It will also cover key concepts in persuasion research such as Attention, Selection, Perception, Priming, Desensitization, Framing, Emotions and Resistance.

Academic Integrity

Wee Kim School of Communication and Information is committed to pursue research excellence and ensures the highest standards of integrity and ethical behaviour in all academic and research endeavours. It is fundamental that assignments, projects and proposals for coursework and research programmes submitted by students are of the highest integrity, and plagiarism will not be condoned. 

• The use of words, images, diagrams, graphs, or ideas derived from books, journals, magazines, visual media, and the internet without proper acknowledgement; 
• Copying of work from the internet or any other sources and presenting as one’s own; and 
• Submitting identical work for different courses or to different journals and publications. 

• Online/softcopy assignments: Students are required to attach their assignments with a softcopy of the signed declaration of authorship form as one document for online submission. 
• Hardcopy assignments: Students are required to attach the hardcopy declaration of authorship form on the front page of their written assignments for hardcopy submission.