Master of Media and Communication (MMC)

Master (Coursework)

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Programme Type

Full-time, Part-time

WKWSCI Graduate Coursework

wkwsci_coursework@ntu.edu.sg
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Recently renamed as Master of Media and Communication (MMC), the newly revamped MMC programme provides you with knowledge about the process of mass communication, the theories and methods needed to analyse and understand the media as social institutions.

 

In addition, it trains you in critical analysis, strategic thinking and audience research skills. Through the MMC programme, media professionals will be equipped for leadership positions in management, planning and policy. The MMC programme also offers students the opportunity to travel to a country in the region to understand the media and communication landscape through an overseas study elective with leading partner universities.

 

Scholarships

We provide scholarships to support students towards their ambition in the media and communication industry. These scholarships offer successful applicants full funding for tuition fees and are evaluated based on merit and relevance of the applicant’s experiences, with no bond attached. You may click here to browse through the list of scholarships for information about eligibility and application deadlines for each scholarship before applying to them.

 

 

 

WKWSCI Master of Media and Communication Overseas Immersion Course

Check out the highlights from our 2022 MMC trip to Australia!

Apply to the WKWSCI Master of Media and Communication Programme to take part in our study abroad courses.

To apply the MMC programme, you need to meet these minimum requirements: 

  • A good Bachelor's degree in any discipline (Honours merit and above)
  • At least one year of working experience *

* Internship experience is not counted as working experience. Applicants with outstanding achievements besides academic results will be considered on a case-by-case basis.

For undergraduate degree not awarded by an English-medium University or is awarded by an English-medium University but the language of instruction was not English, you must meet the English Language Proficiency Requirement (ELPR).

Minimum Score Required
Test of English as a Foreign Language (TOEFL)International English Language Testing System (IELTS), Academic
600 (paper-based)7.0
250 (computer-based)
100 (internet-based)

Note: The validity period for IELTS/TOEFL score is two (2) years at the point of application. It is recommended the IELTS sub-scores should be 6.5 and above. Please note that only TOEFL or IELTS test scores will be accepted. Also, we do not require the submission of GRE or GMAT test scores.

In view of Covid-19, the following online test scores are acceptable for admissions for the AY2023-2024 intake by the Office of Admissions (OA).

  1. TOEFL iBT Special Home Edition
  2. TOEFL ITP Plus for China students
  3. IELTS Indicator
  4. IELTS for UKVI

There is only one intake in August. Applications for August admission will be open in November and close in mid-February. The outcome of application will be released online from end April onwards.

ProgrammeAdmission IntakeClosing date for submission of online applications with supporting documents
Master of Media and Communication [Programme Code: 251]August

Application Period: 

1st November to 15 February

 

Applications are to be submitted electronically via the NTU admissions website. You will be asked to nominate at least two referees to support your application. Please click here to review the Reference Letter guide.

Applicants are required to pay a non-refundable application fee of S$21.40 when you send in your admission application per programme applied. Applications without application fee will not be processed.

Applicants may check their application or result status online after receiving the acknowledgement receipt of your application via email.

 

For more information on the admissions procedures, online application, list of supporting documents application or result status and other relevant details, please click here to view the NTU admissions website. 

The MMC programme commences each year in early August and is available in both full-time and part-time mode. Students are required to complete 30 Academic Units (AU) to be awarded the degree within their candidature period. 

Students have two options of study:

  • Coursework and Dissertation

In this option. students take 4 core courses, 4 electives and an individual project on which the student must submit a dissertation. Students may require additional semesters for completion of their project

For more information on Dissertation, please click here.

  • Coursework Only

In this option, students take 4 core courses and 6 elective courses.

Each module carries 3 AU while Dissertation carries 6 AU. Students may graduate after completing the programme requirement from either option of study.

Candidature 

Candidates may apply either for full-time or part-time programme. To be awarded the degree, students will need to complete their programme requirement within their candidature period. A minimum Cumulative Grade Point Average of 2.50 is required to successfully complete the programme.

 

Full-Time CandidaturePart-Time Candidature
MinimumMaximumMinimumMaximum
2 Semesters4 semesters4 semesters8 semesters
(Note: 1 academic year is equivalent to 2 semesters.)

For more information on Grade Point Average (GPA), please click here.

NOTE 
Courses offered are subjected to availability of instructors and resources. 

 
Core Courses 

MC6301 Communication, Technology & Society 

This course examines communication, especially mass communication, within its social context, in combining a survey of classic studies with discussion of current issues and areas of debate. It introduces students to a broad range of issues concerning the role, effects and limitations of communication in modern society. Other issues that will be looked at include communication as a process within society, the content and effects of mass media, the media and public issues, media and information controls, the impact of new communication technologies, and communication for national development. 

MC6302 Communication Research and Data Analysis 

This course focuses on how to apply the results of research to the evaluation and enhancement of media operations and output, communication planning, and mobilisation of communication resources at corporate and national levels. Research concepts such as sampling, validity and reliability, and types of research relevant to media industries (which include content analysis, survey and designs for campaign evaluation) will be covered. The course aims to enhance students' critical understanding of research findings, and the ability to translate reports into more effective media management and production. 

MC6303 Communication Ethics and Governance 

The course aims to familiarise students with the broad scope of legal regulations covering various aspects of the media. The course will cover international laws, conventions and treaties, and Singapore law relating to the media. The course will also cover intellectual property law, defamation and censorship. The rest of the course will be devoted to ethics and policy, including current policy issues and the policy-making process. Students will be taught problem-solving skills for ethical issues. At the end of the course, students are expected to possess a better appreciation of the legal and ethical constraints in making management decisions. 

MC6321 Media Leadership and Management 

The first part of the course focuses on the structure and process of media organisations. Students will look at the components of production, finance, programming, promotion and distribution, and human resources. The second part turns to issues concerning media as business, including multicultural management, fragmentation of the media, competition, and regionalisation. 

General Electives 

MC6339 Strategic Public Relations Management 

Students will look at world views that drive various communication and public relations management strategies, audience segmentation strategies and techniques, and different models of public relations available to corporate public relations managers. The course also explores value-creative means of building and strengthening cogent relationships with various external entities. 

MC6348 Issues in Interactive Advertising 

The goal of this course is to provide graduate students with a deeper understanding of the nature and impact of interactive advertising. This course will examine various perspectives and theories of interactive advertising, discuss a range of issues related to interactive advertising, and produce quality seminar papers on interactive advertising. 

MC6357 Emerging Communication & Information Technologies 

This course examines new and emerging information and communication technologies with a special focus on computer-related technologies (including Web, App, smart devices, mobile technologies, computer games, educational simulation, speech user interfaces, social interfaces, agents, avatars, virtual reality, and social robots). Psychological, socio-cultural, and business implications of new technologies are the main concerns of the course. 
 
In this course, students will learn to analyse the implications of future unseen technologies through diverse methodological tools and viewpoints provided in the class. 

MC6359 Fundamentals in Strategic Communication 

This course focuses on solving business problems with purposeful use of communication to help organisations and NGOs fulfil their mission and address their stakeholders. At the heart of this interdisciplinary study is to help organisations and NGOs formulate a strategy that is backed by insights before recommending the right solutions to solve the right business problem or challenge. When students take this course, they will learn how to adopt new, creative approaches to engage audiences, use owned content that customers will act on to move customers along the marketing funnel, build thought leadership and brand reputation, pitch to the media, and manage media during a crisis when campaigns do not go as planned. 

By the end of this course, students will better understand the new shifts in the marketing media landscape and be able to bridge their own experiences in a holistic and creative manner to add value as communication professionals. While this is not a foundational course, it does prepare students broadly for other courses in the program by exposing them to different concepts. Students with varying levels of experience will be able to apply what they learn during the 2-week intensive journey towards the formulation of a strategic communication plan.

MC6360 Internal Communication 

Effective internal communications are vital for an organisation and for the managers leading it. This course is for students moving up into managerial positions and covers strategic communication in the workplace. Topics include corporate-level identity such as internal branding, mission statements and value statements; corporate intranet sites; and corporate social responsibility programmes which involve the workforce. The aim of these forms of communication is to first guide employees to understand how they contribute to the organisation’s direction, and second to encourage employee buy-in and a sense of involvement, empowerment and greater commitment and job satisfaction. Internal communication is also an ongoing, everyday tactic to motivate staff, so the course also focuses on leadership, staff motivation and retention, critical listening skills and empathy, interpersonal communication and working with teams. This will include collaborating with and leading an international workforce, so students learn how to engage across cultures – which may be applicable both to international teams in the organisation and stakeholders outside. With a basis in both social psychology and theories of change management, the course helps students learn how to deal with transformation in the organisation and to lead in times of uncertainty. 

MC6362 Digital Marketing Communication 

This course introduces students to the process of developing and managing effective digital marketing communication. Central to the course is the idea of Integrated Marketing Communication (IMC) management. Topics include digital communication campaigns, managing corporate and brand image using digital methods, digital advertising management & design, media selection, film and video production principles in marketing campaigns, and digital marketing communication strategies in different contexts. 

Digital communication activities represent an important part of most business activities. This course will provide students with the theoretical knowledge and techniques to improve the quality of their digital marketing communication - from identifying the audience's needs - through problem identification - through media planning and strategy to the creation of the most effective marketing communication messages in the form of promotion campaign, digital and social advertising. 

MC6365 Public Affairs Communication 

Public affairs is now one of the fastest growing areas of communication management. In a world where government actions can disrupt or create new opportunities for business overnight, anticipating and influencing changes in the public policy environment is critical to continued business success. 

MC6367 Digital Media Governance 

This is a course on governing current, emerging and future technology: rules about rules, rules about the rulers and the ruled, and the shifting geopolitics of national, regional, and international digital realms. It aims to equip students with the knowledge of how international and national laws and policies regarding the Internet and digital media are made. 

The course will cover the governance of critical Internet resources, privacy, content regulation issues including moderation, the challenges of digital challenges, and emergent technologies. It will discuss surveillance, artificial intelligence as well as the tension in 5G technology. 


MC6368 Digital Marketing Transformation

This course shares the key aspects in driving digital marketing transformation – from internal organisation discovery, stakeholder managements, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack.

In this course, students will learn the strategic process of digital transformation project, designing customer experience across the various marketing touch points, creating a single customer view, analysing digital touchpoints analytics, curating metrics that matters, designing experiments to optimise business growth and building the agile culture internally.


Elective Courses from Other Graduate Programmes offered by WKW

IN6221 Information Visualisation 

This course will examine the study of concepts, models and examples for improved information visualisation. Students will look at representation and interpretation data, as well as different forms of document visualisation such as TileBars, galaxies, themescapes, and Kohonen maps. 


IS6750 Social Media Analytics 

This course develops analytical ability with respect to the variety of information provided by the web and social media applications. In providing an overview of cutting-edge social media analytics with an emphasis on applications to real life problems, students will learn about the mechanisms for observing behavioural and consumer generated information as well as the leading-edge technologies that aid in the collection and analysis of these data.  
 
Techniques for managing, exploring, visualizing, and analysing data from social media applications. Strategic aspects of social media analytics. Metrices for assessing the effectiveness of social media strategies. Collecting, analysing and deriving insights from social media data. Social Network Analysis.

KM6308 Business Intelligence 

Business intelligence in the corporate environment: application, systems and processes. Characteristics of competitor, competitive and social intelligence. Business intelligence and growth opportunities: political, economic and social environments. Business intelligence strategies and systems. Business intelligence in various contexts: product, customer and supplier. Internet and Web-based intelligence. Ethical issues related to business intelligence. 

KM6312 Information Mining & Analysis 

Principles and concepts of knowledge discovery and data mining. The knowledge discovery process. Data preparation. Techniques and methods for extracting information and knowledge from large amounts of data. Statistical methods. Machine learning techniques: decision tree induction, nearest neighbour categorisation, Bayesian learning, neural networks, association rules, and clustering. Text and Web mining for unstructured data. Data mining for KM applications. 

KM6316 Organisational Leadership 

Introduction to leadership. Challenges for leadership in knowledge management. Leadership research. Charismatic and transformational leadership. Leadership traits and styles. Personal leadership profile. Power, politics and influence. Leadership communication. Leading teams. Followership. Managing organisational processes and innovation. Managing KM initiatives. Leadership and strategy. Leading change. 


CI7101 New Media and Society

This course addresses selected traditional and “frontier” issues confronting communication theorists in the context of converging new media environments. Core thematic issues will reflect contemporary efforts to understand how new media/communication technologies, society, and people interact with one another and what difference this makes for communication theory and research. As a period of massive transformation affecting change in the very definition of “new media”, for course purposes, “new media” encompass Internet and/or technology-based forms including mobile phones, computer games, blogs, and social networking websites. Although all perspectives are encouraged, the primary focus will be on behavioral and social psychological approaches to new media and communication technologies.  

CI7108 Media Influence and Persuasion

This course provides an introduction to classic and influential theories and research on media influence and persuasion. The readings and class meetings will be guided by the major theoretical approaches to understanding how and why media messages have intended and unintended effects on individuals and society across a variety of contexts (e.g., media violence, health, political, entertainment media, news media, etc.). Within the context of these theories, students will review empirical applications of the theories and develop skills in operationalizing theoretical concepts for empirical testing.

Specific objectives of the course include classic media effects theories such as Social Cognitive Theory, Cultivation Theory, Agenda-Setting, Elaboration Likelihood Model and Social Judgement Theory. It will also cover key concepts in persuasion research such as Attention, Selection, Perception, Priming, Desensitization, Framing, Emotions and Resistance.

CI7109 Advertising Theory & Consumer Psychology

This course introduces students to the essential theories and research on media influence and persuasion and equip students with skills needed to test those theories in empirical studies.

After reviewing the philosophical and structural foundations for theory construction with specific models and topics, with focus on the concepts, theoretical issues, theoretical soundness, and methodological choices made by the authors of the articles used in class, each student is expected to develop a research paper/proposal by the end of the semester.

The paper/proposal should consist of a literature review, hypotheses and/or research questions, and methods. The goal is for each student to have the experience of writing a critical review of the literature and develop a new model/theory of their own.

Academic Integrity

Wee Kim School of Communication and Information is committed to pursue research excellence and ensures the highest standards of integrity and ethical behaviour in all academic and research endeavours. It is fundamental that assignments, projects and proposals for coursework and research programmes submitted by students are of the highest integrity, and plagiarism will not be condoned. 


Plagiarism is defined as having used or passed off one’s own writings or ideas of another, without acknowledging or crediting the source from which the ideas are taken. It includes the following: 

  • The use of words, images, diagrams, graphs, or ideas derived from books, journals, magazines, visual media, and the internet without proper acknowledgement; 
  • Copying of work from the internet or any other sources and presenting as one’s own; and 
  • Submitting identical work for different courses or to different journals and publications. 
Students are expected to observe academic integrity when writing and submitting assignments, projects or proposals for their coursework or research programmes, and provide references when citations are mentioned in their works. 

For more information on NTU Academic Integrity Policy, please click  here. 


Academic Integrity Policy and Procedures for Declaration of Authorship 

In view of the University’s implementation of the academic integrity policy and code of conduct, publications of research done at NTU, including written assignments, theses and dissertations, must adhere to responsible reporting practices​. For more information, please refer to the Research Integrity website. 

Mode of Submission for Student 

  • Online/softcopy assignments: Students are required to attach their assignments with a softcopy of the signed declaration of authorship form as one document for online submission. 
  • Hardcopy assignments: Students are required to attach the hardcopy declaration of authorship form on the front page of their written assignments for hardcopy submission. 

Please check with respective course instructors if your written assignment requires the declaration forms. 

 

Course Fees

The tuition fees for the Master of Media and Communication programme is non-subsidised. Applicants are not eligible for Financial Assistance such as Tuition Fee Loan. 

Tuition Fees for Academic Year 2022-2023

Master of Media and CommunicationTuition Fees (in S$) from 1 Jan 2023 onwards
DescriptionSingapore Citizen / Singapore Permanent ResidentInternational Applicant
Application Fee21.4021.40

Per Course (3 AU) w GST

GST (as per prevailing rate)


2,846.36

210.85


2,997.76

222.06


Dissertation (6 AU) w GST

GST (as per prevailing rate)


5,692.71

421.68


5,995.51

444.11


Total Programme Cost (30 AU) w GST

GST (as per prevailing rate)


28,463.55

2,108.41


29,977.57

2,220.56


Master of Media and CommunicationTuition Fees (in S$) as at 31 Dec 2022
DescriptionSingapore Citizen / Singapore Permanent ResidentInternational Applicant
Application Fee21.4021.40


Per Course (3 AU) w GST

GST (as per prevailing rate)


2,820.00

184.49


2,970.00

194.30


Dissertation (6 AU) w GST

GST (as per prevailing rate)


5,640.00

368.97


5,940.00

388.60


Total Programme Cost (30 AU) w GST

GST (as per prevailing rate)


28,200.00

1,844.86


29,700.00

1,942.99

Notes on tuition fees 

  1. All fees stated are Singapore Dollars and are inclusive of GST charges. Fees are subject to revision on a yearly basis.
  2. Tuition Fees are applicable to both full-time and part-time applicants.
  3. Tuition Fees are charged by Academic Units (AU); You will be billed on a semester basis based on the total number of courses you have registered in that semester, subject to academic load and candidature period set by Office of Academic Services (OAS).
  4. Tuition Fees stated above excludes miscellaneous fees, transport/airfare and accommodation expenses. 
  5. Applicants are required to pay a non-refundable application fee of S$21.40.


For tuition fees from previous academic years, please click on the link below:

AY2021-2022

AY2020-2021

 

Scholarships

We provide scholarships to support students towards their ambition in the media and communication industry. These scholarships offer successful applicants full funding for tuition fees and are evaluated based on merit and relevance of the applicant’s experiences, with no bond attached. You may click here to browse through the list of scholarships for information about eligibility and application deadlines for each scholarship before applying to them.


Graduate Requirements

Course Load and the Academic Unit System 
 
With the introduction of the Academic Units system in the university, the Master by Coursework programme students have to accumulate a total of 30 Academic Units (AUs) to graduate. Each course in the curriculum carries 3 AUs, with the exception of the Dissertation Project which carries 6 AUs. A 3-AU course comprises 39 contact hours of lectures, tutorials and laboratory work (unless otherwise specified). 

Grade Point Average Requirements 
 
The university adopts a Grade Point Average (GPA) system of calculating the overall academic performance of a student in a particular semester and for the whole programme. Letter grades obtained for courses are assigned grade points of 0 to 5.0. 

For more information on GPA, please refer to this link. 
 
The Term Grade Point Average (TGPA) represents the grade point average for all courses taken by a student in a particular semester. The Cumulative Grade Point Average (CGPA) represents the grade point average for all the courses taken by the student. 


Poor Academic Performance 

A coursework student with poor academic performance will be subjected to the following actions: 
 
  1. Academic warning if TGPA < 2.50 in any term of study
  2. Termination of Candidature if TGPA < 2.50 for the second consecutive term of study
 

A student is considered to be making satisfactory progress in any semester of study if he or she attains a minimum TGPA of 2.50. A student who obtains a TGPA of less than 2.50 in 2 consecutive semesters of study will be dismissed from the programme. 

To meet the academic requirement for graduation, a student must: 

  1. Complete all the requirements for the programme of study, and 
  2. Attain a minimum CGPA of 2.50 at the completion of the programme of study. 


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