Master of Media and Communication (MMC)

Each course carries 3 AUs, while the dissertation carries 6 AUs. A 3-AU course comprises 39 contact hours of lectures, tutorials and laboratory work, unless otherwise specified.

To pursue the dissertation option, students must have a Cumulative Grade Point Average (CGPA) of 4.00 or above. Additional semesters may be required to complete the dissertation.

For more information, please refer to the Dissertation guidelines.

MC6301 Communication, Technology & Society – Prof Lee Kwan Min – 13 weeks format

This course introduces students to a broad range of issues concerning the role, impacts, and limitations of ICTs (information and communication technologies), especially digital platforms, in modern society. Students will be familiarised with both classic and current studies in communication and media studies with interdisciplinary reach. It is a core class that equips students with the knowledge and skills for more in-depth studies and career opportunities at the juncture between ICTs and society.

MC6302 Communication Research and Data Analysis – Prof Edson Tandoc & Assoc Prof Jung Younbo – 13 weeks format

This course provides an overview of common issues in communication research. It covers essential ideas in research design, instrumentation, data collection, data analysis, data interpretation, and reporting. Students will understand and interpret research reports and literature, define their own research interests, design and execute simple research projects; prepare themselves for more advanced research courses; and write and present properly conceived, suitably formatted, and stylistically appropriate research projects for post-graduate courses.

MC6303 Communication Ethics and Governance – Prof Ang Peng Hwa – 13 weeks format

The course aims to familiarise students with the broad scope of legal regulations covering various aspects of the media. The course will cover international laws, conventions and treaties, laws relating to the media, intellectual property law, defamation and censorship. The rest of the course will be devoted to ethics and policy, including current policy issues and the policy-making process. The course will provide students with a framework to resolve ethical issues.

MC6321 Media Leadership and Management – Ms Chloe Neo – 13 weeks format

The course aims to provide an overview of the organisation and operation of media organisations and to familiarise students with some critical management principles useful in dealing with issues facing managers. It will focus on some major issues of media management, including components on leadership, finance, human resources, strategic planning, and entrepreneurship. At the end of this course, students can understand the business of media, strategies used to operate a media-related organisation and assess critique management issues in a media organisation.

MC6360 Internal Communication - Mr. Saw Shi Tat – 13 weeks format

Effective internal communication is essential to the success of any organisation, and to the managers who lead it. This course is designed to empower graduate students, as well as mid- and senior-level managers, with a strong understanding and appreciation of strategic and internal communication. Students will explore how effective internal communication fosters alignment, engagement, and organisational success.

MC6368 Digital Marketing Transformation – Mr Yak Yih Cheng – 2 weekends intensive format

This course shares the key aspects in driving digital marketing transformation – from internal organisation discovery, stakeholder management, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack. Students will learn the strategic process of a digital transformation project, designing customer experience across the various marketing touchpoints, creating a single customer view, analysing digital touchpoints analytics, curating metrics that matter, designing experiments to optimise business growth and building the agile culture internally.

MC6339 Strategic Public Relations Management – Ms. Wong Pei Wen – 2 weekends intensive format

This course is designed to provide an introduction to and give insights into strategic-level communication and public relations. It will also explore strategic public relations as practised in the public, private, and social sectors. Overall, the course will offer an appreciation of how the public relations function fits in with the strategic management of organisations. The course will address both theoretical and practical issues in strategic public relations. The course will also include guest lectures by specialists in a variety of subjects.

MC6357 Emerging Communication & Information Technologies - Prof Lee Kwan Min – 2 weekends intensive format

This course examines new and emerging information and communication technologies with a special focus on computer-related technologies (including Web, App, smart devices, mobile technologies, computer games, educational simulation, speech user interfaces, social interfaces, agents, avatars, virtual reality, and social robots). Psychological, socio-cultural, and business implications of new technologies are the main concerns of the course.

MC6359 Branded Content Marketing and Campaigns – Ms. Wong Pei Wen – 2 weekends intensive format

This course aims to provide students with a comprehensive understanding of content marketing strategies and tactics. When students take this course, they will learn how to build a strategy, devise ways to adopt new, creative approaches to engage audiences, use owned content for B2B and B2C customers will act on to move customers along the marketing funnel, build thought leadership, improve brand reputation and pitch to the media. Students will also learn about emerging trends in content marketing and gain insights from guest lectures and case studies .

MC6361 Managing Reputation, Crisis, and Media Relations – Prof Erika Wenhong Chen – 13 weeks format

This course aims to help communication leaders build a more resilient organisation through reputation management, media management, and crisis management. A resilient organisation can pre-empt a crisis by detecting red flags and vulnerabilities and building a strong reputation to buffer the effects of a crisis. Using theoretical frameworks, case studies, industry best practices, and a simulation at the end of the course, you will learn how to counsel your management team to build a trusted reputation, manage the stages of a crisis, develop a crisis management plan, train the C-suite to manage the media and lead an organisation out of a crisis.

MC6365 Public Affairs Communication – Dr Michele Khoo – 2 weekends intensive format

Public affairs is now one of the fastest-growing areas of communication management. In a world where government actions can disrupt or create new business opportunities overnight, anticipating and influencing changes in the public policy environment is critical to continued business success. Students will be exposed to both theories and practical applications to prevailing issues in communications. At the end of the course, students will have a greater appreciation of the development and execution of strategic communications plans. This would include narrative framing, channel strategies, media strategies, and stakeholder engagement.

MC6373 Leading Organisational Transformation, Performance, and Change – Ms. Sim Phei Sunn – 13 weeks format

This course aims to provide you with an understanding of how organisations and teams work and equip students with the knowledge and skills to steer transformation, performance and change in your organisations. As future leaders, knowing the fundamental drivers of human behaviours and organisational dynamics will help you navigate the complexity of change in a people-centred way. Developing a greater sense of self will strengthen how you can positively impact your team and others and be more effective in leading them through transformation.

MC6375 Data-Driven Behaviour Change and Influence - Ms. Sandra Lim - 13 weeks format

This course focus on how behavioural evidence is generated and used. Students will investigate real-world decisions and actions through qualitative approaches, such as interviews and observation, and quantitative approaches, such as surveys and behavioural measures. They will learn to bring different sources of evidence together, assess the strength of their findings, and communicate insights that can inform the design of interventions. This course is useful for students who are interested in advancing research concepts learned in the research core module and applying this to real-world scenarios.

MC6378 Data Storytelling – Mr. Yak Yih Cheng – 13 weeks format

This course shares the key aspects of data storytelling, from why data stories matter and visual thinking, to narrative structure, dashboards, and user-centred data design. Students will learn to translate data into clear stories, communicate insights with and without visuals, design for mass audiences, and experiment with unconventional formats. Through hands-on design sessions and group presentations, the module prepares students to craft meaningful, ethical, and impactful data stories for professional, public, and organisational contexts.

MC6348 Issues in Interactive Advertising – Ms. Wong Pei Wen – Overseas immersion format

The course aims to discover the effectiveness of creativity in advertising for brands and provide you with a deeper understanding of the impact of technology in advertising and how you can solve brand challenges. This course will explore the process of ideating, identifying new trends, and generating strategy insights for award-winning campaigns. Students will dive into various forms of advertising campaigns, tackle briefs, learn how to pitch good ideas, and create projects that integrate these creative and strategic aspects through application and competition.

MC6367 Digital Media Governance – Prof Ang Peng Hwa – Overseas immersion format

This course will cover the governance of critical Internet resources, privacy, and content regulation issues including moderation, the challenges of digital challenges, and emergent technologies. It will also touch on the possibilities and limits of different modes of regulation, including self- and co-regulation. It is a course on governing current, emerging, and future technology: rules about rules, rules about the rulers and the ruled, and the shifting geopolitics of national, regional, and international digital realms.

MC6371 Persuasive Technology and Media Communication – Assoc Prof Kang Hyunjin – 13 weeks format

This course focuses on understanding how media technologies can influence our perceptions and behaviours. We will explore how these principles can be applied to designing media technologies for various strategic communication contexts, including marketing, health promotion, education, and environmental communication. The course will emphasise the persuasive roles of various interactive technologies and their applications in strategic communication practices. We will also examine key design issues when building interactive media by drawing upon principles of user-centred interaction design to inform the creation, evaluation, and development of interactive technologies.

MC6372 Cultural Intelligence: Leading Diverse Teams and Organisations – Dr Catherine Peyrols Wu – 13 weeks format

This course will focus on developing cultural intelligence—or CQ, the ability to function effectively across a variety of cultural contexts. For more than 20 years, research has shown that CQ is a differentiating attribute of global leaders. General cognitive intelligence and emotional intelligence are no longer enough to lead global organisations. In this course, we will focus on equipping you with a set of practical skills to manage intercultural relations at work and enhance your global leadership capabilities as a result.

MC6376 Public Affairs and Governance Relations - Mr. Warren Fernandez - 13 weeks format

Public affairs today go beyond government relations and media management. It entails the strategic building of trust, legitimacy and influence in an increasingly fragmented geopolitical and digital landscape.

This course examines how organisations manage their reputations and grow operational space, by understanding how public policy is made, shaped, and communicated. The course will give an overview of the changing geopolitical landscape, as well as how politics and society is evolving at the national and state levels, and the nature and roles of the various public, private and NGO stakeholders involved. It will also study the impact of the major shifts in media and technology on the process of strategic communications. The course includes a mix of theory and real-life case studies, with an emphasis on the practical application of the topics and ideas discussed.

MC6379 Sustainability Strategy & Reporting For Value Creation – Ms. Sandra Lim – 13 weeks format

The aim of this course is to develop the knowledge and applied skills to design, implement, and evaluate sustainability strategies and reporting practices

KM6308 Business Intelligence – Mr Tay Kwang Yong, Francis – Saturday format

Business intelligence in the corporate environment: application, systems and processes. Characteristics of competitor, competitive and social intelligence. Business intelligence and growth opportunities: political, economic and social environments. Business intelligence strategies and systefms. Business intelligence in various contexts: product, customer and supplier. Internet and Web-based intelligence. Ethical issues related to business intelligence.

KM6312 Information Mining & Analysis – Dr Chen Zhenghua and Dr Li Pengfei – Saturday format

Principles and concepts of knowledge discovery and data mining. The knowledge discovery process. Data preparation. Techniques and methods for extracting information and knowledge from large amounts of data. Statistical methods. Machine learning techniques: decision tree induction, nearest neighbour categorisation, Bayesian learning, neural networks, association rules, and clustering. Text and Web mining for unstructured data. Data mining for KM applications.

KM6319 Leading through films and plays – Ms. Koh Kiat Hian – Saturday format

The course aims to harness the power of stories for building leadership skills. It is a story-based approach to learning and applying effective, ethical, and empathetic leadership. Students will read/view and reflect on the stories carefully selected for this course outside class, and enter class to discuss them. Through the process of engaging with the material, it is hoped that you will formulate a workable and meaningful framework on your own for dealing with the ethical tests and emotional demands of leading while ensuring leadership effectiveness.

IN6221 Information Visualisation – Dr Tan Kien Weng Luke – 13 weeks format

This course will examine the study of concepts, models, and examples for improved information visualisation. Students will look at representation and interpretation data, as well as different forms of document visualisation such as TileBars, galaxies, themescapes, and Kohonen maps.

KM6316 Organisational Leadership – Ms. Koh Kiat Hian – 13 weeks format

Introduction to leadership. Challenges for leadership in knowledge management. Leadership research. Charismatic and transformational leadership. Leadership traits and styles. Personal leadership profile. Power, politics, and influence. Leadership communication. Leading teams. Followership. Managing organisational processes and innovation. Managing KM initiatives. Leadership and strategy. Leading change.