Recently renamed as Master of Media and Communication (MMC), the newly revamped MMC programme provides you with knowledge about the process of mass communication, the theories and methods needed to analyse and understand the media as social institutions.
In addition, it trains you in critical analysis, strategic thinking and audience research skills. Through the MMC programme, media professionals will be equipped for leadership positions in management, planning and policy. The MMC programme also offers students the opportunity to travel to a country in the region to understand the media and communication landscape through an overseas study elective with leading partner universities.
To apply the MMC programme, you need to meet these minimum requirements:
- A good Bachelor's degree in any discipline (Honours merit and above)
- At least one year of working experience *
* Internship experience is not counted as working experience. Applicants with outstanding achievements besides academic results will be considered on a case-by-case basis.
For undergraduate degree not awarded by an English-medium University or is awarded by an English-medium University but the language of instruction was not English, you must meet the English Language Proficiency Requirement (ELPR).
|Minimum Score Required|
|Test of English as a Foreign Language (TOEFL)||International English Language Testing System (IELTS), Academic|
Note: The validity period for IELTS/TOEFL score is two (2) years at the point of application. It is recommended the IELTS sub-scores should be 6.5 and above. Please note that only TOEFL or IELTS test scores will be accepted. Also, we do not require the submission of GRE or GMAT test scores.
In view of Covid-19, the following online test scores are acceptable for admissions for the AY2023-2024 intake by the Office of Admissions (OA).
- TOEFL iBT Special Home Edition
- TOEFL ITP Plus for China students
- IELTS Indicator
- IELTS for UKVI
There is only one intake in August. Applications for August admission will be open in November and close in mid-February. The outcome of application will be released online from end April onwards.
|Programme||Admission Intake||Closing date for submission of online applications with supporting documents|
|Master of Media and Communication [Programme Code: 251]||August|
1st November to 15 February
Applications are to be submitted electronically via the NTU admissions website. You will be asked to nominate at least two referees to support your application. Please click here to review the Reference Letter guide.
Applicants are required to pay a non-refundable application fee of S$21.40 when you send in your admission application per programme applied. Applications without application fee will not be processed.Applicants may check their application or result status online after receiving the acknowledgement receipt of your application via email.
For more information on the admissions procedures, online application, list of supporting documents application or result status and other relevant details, please click here to view the NTU admissions website.
The MMC programme commences each year in early August and is available in both full-time and part-time mode. Students are required to complete 30 Academic Units (AU) to be awarded the degree within their candidature period.
Students have two options of study:
- Coursework and Dissertation
In this option. students take 4 core courses, 4 electives and an individual project on which the student must submit a dissertation. Students may require additional semesters for completion of their project
For more information on Dissertation, please click here.
- Coursework Only
In this option, students take 4 core courses and 6 elective courses.
Each module carries 3 AU while Dissertation carries 6 AU. Students may graduate after completing the programme requirement from either option of study.
|Full-Time Candidature||Part-Time Candidature|
|2 Semesters||4 semesters||4 semesters||8 semesters|
|(Note: 1 academic year is equivalent to 2 semesters.)|
For more information on Grade Point Average (GPA), please click here.
MC6368 Digital Marketing Transformation
This course shares the key aspects in driving digital marketing transformation – from internal organisation discovery, stakeholder managements, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack.
This course seeks to develop the use of transmedia platforms and literacies in communicating corporate narratives. Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. Narrativizing and storytelling is an increasingly popular field of Business Storytelling.
IS6750 Social Media Analytics
This course develops analytical ability with respect to the variety of information provided by the web and social media applications. In providing an overview of cutting-edge social media analytics with an emphasis on applications to real life problems, students will learn about the mechanisms for observing behavioural and consumer generated information as well as the leading-edge technologies that aid in the collection and analysis of these data.
Techniques for managing, exploring, visualizing, and analysing data from social media applications. Strategic aspects of social media analytics. Metrices for assessing the effectiveness of social media strategies. Collecting, analysing and deriving insights from social media data. Social Network Analysis.
KM6308 Business Intelligence
CI7101 New Media and Society
This course addresses selected traditional and “frontier” issues confronting communication theorists in the context of converging new media environments. Core thematic issues will reflect contemporary efforts to understand how new media/communication technologies, society, and people interact with one another and what difference this makes for communication theory and research. As a period of massive transformation affecting change in the very definition of “new media”, for course purposes, “new media” encompass Internet and/or technology-based forms including mobile phones, computer games, blogs, and social networking websites. Although all perspectives are encouraged, the primary focus will be on behavioral and social psychological approaches to new media and communication technologies.
CI7108 Media Influence and Persuasion
This course provides an introduction to classic and influential theories and research on media influence and persuasion. The readings and class meetings will be guided by the major theoretical approaches to understanding how and why media messages have intended and unintended effects on individuals and society across a variety of contexts (e.g., media violence, health, political, entertainment media, news media, etc.). Within the context of these theories, students will review empirical applications of the theories and develop skills in operationalizing theoretical concepts for empirical testing.
Specific objectives of the course include classic media effects theories such as Social Cognitive Theory, Cultivation Theory, Agenda-Setting, Elaboration Likelihood Model and Social Judgement Theory. It will also cover key concepts in persuasion research such as Attention, Selection, Perception, Priming, Desensitization, Framing, Emotions and Resistance.
CI7109 Advertising Theory & Consumer Psychology
This course introduces students to the essential theories and research on media influence and persuasion and equip students with skills needed to test those theories in empirical studies.
After reviewing the philosophical and structural foundations for theory construction with specific models and topics, with focus on the concepts, theoretical issues, theoretical soundness, and methodological choices made by the authors of the articles used in class, each student is expected to develop a research paper/proposal by the end of the semester.
The paper/proposal should consist of a literature review, hypotheses and/or research questions, and methods. The goal is for each student to have the experience of writing a critical review of the literature and develop a new model/theory of their own.
Wee Kim School of Communication and Information is committed to pursue research excellence and ensures the highest standards of integrity and ethical behaviour in all academic and research endeavours. It is fundamental that assignments, projects and proposals for coursework and research programmes submitted by students are of the highest integrity, and plagiarism will not be condoned.
- The use of words, images, diagrams, graphs, or ideas derived from books, journals, magazines, visual media, and the internet without proper acknowledgement;
- Copying of work from the internet or any other sources and presenting as one’s own; and
- Submitting identical work for different courses or to different journals and publications.
- Online/softcopy assignments: Students are required to attach their assignments with a softcopy of the signed declaration of authorship form as one document for online submission.
- Hardcopy assignments: Students are required to attach the hardcopy declaration of authorship form on the front page of their written assignments for hardcopy submission.
Please check with respective course instructors if your written assignment requires the declaration forms.
The tuition fees for the Master of Media and Communication programme is non-subsidised. Applicants are not eligible for Financial Assistance such as Tuition Fee Loan.
Tuition Fees for Academic Year 2022-2023
|Singapore Citizen / Singapore Permanent Resident|
|Per Course (3 AUs)||S$2,820||S$2,970|
|Dissertation (6 AUs)||S$5,640||S$5,940|
|Programme Cost (30 AUs)||S$28,200||S$29,700|
Notes on tuition fees
- All fees stated are Singapore Dollars and are inclusive of GST charges. Fees are subject to revision on a yearly basis.
- Tuition Fees are applicable for both full-time and part-time applicants.
- Tuition fees are charged by Academic Units (AU); For example, for each 3AU course you register for, you will pay S$2,820 per course. You will be billed on a semester basis based on the total number of courses you have registered in that semester, subject to the academic load and candidature period set by the Office of Academic Services (OAS).
- Tuition fees stated above excludes miscellaneous fees, transport/airfare and accommodation expenses. For miscellaneous fees please click here.
For tuition fees from previous academic years, please click on the link below:
- Academic warning if TGPA < 2.50 in any term of study
- Termination of Candidature if TGPA < 2.50 for the second consecutive term of study
A student is considered to be making satisfactory progress in any semester of study if he or she attains a minimum TGPA of 2.50. A student who obtains a TGPA of less than 2.50 in 2 consecutive semesters of study will be dismissed from the programme.
To meet the academic requirement for graduation, a student must:
- Complete all the requirements for the programme of study, and
- Attain a minimum CGPA of 2.50 at the completion of the programme of study.
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