Master of Media and Communication (MMC)

Master (Coursework)

Recently renamed as Master of Media and Communication (MMC), the newly revamped MMC programme provides you with knowledge about the process of mass communication, the theories and methods needed to analyse and understand the media as social institutions.

 

In addition, it trains you in critical analysis, strategic thinking and audience research skills. Through the MMC programme, media professionals will be equipped for leadership positions in management, planning and policy. The MMC programme also offers students the opportunity to travel to a country in the region to understand the media and communication landscape through an overseas study elective with leading partner universities.

 

To apply the MMC programme, you need to meet these minimum requirements: 

  • A good Bachelor's degree in any discipline (Honours merit and above)
  • At least one year of working experience *

* Internship experience is not counted as working experience. Applicants with outstanding achievements besides academic results will be considered on a case-by-case basis.

For undergraduate degree not awarded by an English-medium University or is awarded by an English-medium University but the language of instruction was not English, you must meet the English Language Proficiency Requirement (ELPR).

Minimum Score Required
TOEFLIELTS (Academic)
600 (paper-based)7.0
250 (computer-based)
100 (internet-based)

Note: The validity period for IELTS/TOEFL score is two (2) years at the point of application. It is recommended the IELTS sub-scores should be 6.5 and above.

There is only one intake in August. Applications for August admission will be open in November and close in mid-February. The outcome of application will be released online from end April onwards.

ProgrammeAdmission IntakeClosing date for submission of online applications with supporting documents
Master of Media and Communication [Programme Code: 251]August

Application Period: 

1st November to 15 February

 

Applications are to be submitted electronically via the NTU admissions website. You will be asked to nominate at least two referees to support your application. Please click here to review the Reference Letter guide.

Applicants are required to pay a non-refundable application fee of S$21.40 when you send in your admission application per programme applied. Applications without application fee will not be processed.

Applicants may check their application or result status online after receiving the acknowledgement receipt of your application via email.

 

For more information on the admissions procedures, online application, list of supporting documents application or result status and other relevant details, please click here to view the NTU admissions website. 

The MMC programme commences each year in early August and is available in both full-time and part-time mode. Students are required to complete 30 Academic Units (AU) to be awarded the degree within their candidature period. 

Students have two options of study:

  • Coursework and Dissertation

In this option. students take 4 core courses, 4 electives and an individual project on which the student must submit a dissertation. Students may require additional semesters for completion of their project

For more information on Dissertation, please click here.

  • Coursework Only

In this option, students take 4 core courses and 6 elective courses.

Each module carries 3 AU while Dissertation carries 6 AU. Students may graduate after completing the programme requirement from either option of study.

Candidature 

Candidates may apply either for full-time or part-time programme. To be awarded the degree, students will need to complete their programme requirement within their candidature period. A minimum Cumulative Grade Point Average of 2.50 is required to successfully complete the programme.

 

Full-Time CandidaturePart-Time Candidature
MinimumMaximumMinimumMaximum
2 Semesters4 semesters4 semesters8 semesters
(Note: 1 academic year is equivalent to 2 semesters.)

For more information on Grade Point Average (GPA), please click here.

NOTE 
Not all courses listed in the curriculum will be offered in a semester. Courses offered are subjected to availability of instructors and resources. 

 
Core Courses 

MC6301 Communication, Technology & Society 

This course examines communication, especially mass communication, within its social context, in combining a survey of classic studies with discussion of current issues and areas of debate. It introduces students to a broad range of issues concerning the role, effects and limitations of communication in modern society. Other issues that will be looked at include communication as a process within society, the content and effects of mass media, the media and public issues, media and information controls, the impact of new communication technologies, and communication for national development. 

MC6302 Communication Research and Data Analysis 

This course focuses on how to apply the results of research to the evaluation and enhancement of media operations and output, communication planning, and mobilisation of communication resources at corporate and national levels. Research concepts such as sampling, validity and reliability, and types of research relevant to media industries (which include content analysis, survey and designs for campaign evaluation) will be covered. The course aims to enhance students' critical understanding of research findings, and the ability to translate reports into more effective media management and production. 

MC6303 Communication Ethics and Governance 

The course aims to familiarise students with the broad scope of legal regulations covering various aspects of the media. The course will cover international laws, conventions and treaties, and Singapore law relating to the media. The course will also cover intellectual property law, defamation and censorship. The rest of the course will be devoted to ethics and policy, including current policy issues and the policy-making process. Students will be taught problem-solving skills for ethical issues. At the end of the course, students are expected to possess a better appreciation of the legal and ethical constraints in making management decisions. 

MC6321 Media Leadership and Management 

The first part of the course focuses on the structure and process of media organisations. Students will look at the components of production, finance, programming, promotion and distribution, and human resources. The second part turns to issues concerning media as business, including multicultural management, fragmentation of the media, competition, and regionalisation. 

General Electives 

MC6325 Public & Promotional Communication Issues & Strategies 

This course focuses on government and corporate communications aimed at mass and specialized audiences. It examines issues relating to communication of government policies, corporate concerns and corporate image. Several communication models will be used to analyse different strategies and tactics employed in public communication. The course also explores possibilities of devising new communication paradigms using new technologies. 

MC6326 Advanced Campaign Design and Management 

Public campaigns aimed at changing attitudes and behaviour or creating awareness are the focus of this course. It examines the different stages of designing and implementing campaigns. It also introduces students to different evaluation methodologies and to research approaches to campaign development. Case studies of government and corporate campaigns are used to analyse the theory and practice of public campaigns. 

MC6330 Public Opinion & Persuasion 

This course focuses on psychological and social-psychological study of opinion and attitude change through media and public campaigns. The course will review experimental and survey designs for measuring and monitoring public opinion, as well as classic case studies. Students will also consider applications to elections, marketing, and development campaigns at the individual, group and societal levels. 

MC6339 Strategic Public Relations Management 

Students will look at world views that drive various communication and public relations management strategies, audience segmentation strategies and techniques, and different models of public relations available to corporate public relations managers. The course also explores value-creative means of building and strengthening cogent relationships with various external entities. 

MC6348 Issues in Interactive Advertising 

The goal of this course is to provide graduate students with a deeper understanding of the nature and impact of interactive advertising. This course will examine various perspectives and theories of interactive advertising, discuss a range of issues related to interactive advertising, and produce quality seminar papers on interactive advertising. 

MC6349 Managerial Seminar in Corporate Communication 

C-Suite executives all over the world now recognise how important professional corporate communication is for the success of their corporations. More than ever before, they understand that corporate reputation building, investor relations, scenario development and crisis preparedness planning, competitive intelligence, communication research and organisational communication, among other communication disciplines are critical in a world of relentless change, with ever more complicated stakeholder structures, alliances and interests. 

Just as the need for solid communication advice on an ever increasing and more serious range of issues is getting indispensable, key tasks of the corporate communication officer are under threat and taken over by others: organisational communication by the HR department, investor relations by the finance team, corporate reputation by the legal department and on top of this we find powerful chief marketing officers who believe corporate communication is part of their remit. 

What is the future of the corporate communication officer? This will be the topic of a top-level roundtable discussion, organised by the students, in collaboration with a leading global PR firm, a top communication publication and NTU’s Wee Kim Wee School. This advanced seminar allows the students to study the current and future position of chief communication officers of mid- and large-size companies and helps them to understand how to successfully manage issues these professionals face. During their journey, students are guided by and engage with top-level professionals in these areas. 

MC6357 Emerging Communication & Information Technologies 

This course examines new and emerging information and communication technologies with a special focus on computer-related technologies (including Web, App, smart devices, mobile technologies, computer games, educational simulation, speech user interfaces, social interfaces, agents, avatars, virtual reality, and social robots). Psychological, socio-cultural, and business implications of new technologies are the main concerns of the course. 
 
In this course, students will learn to analyse the implications of future unseen technologies through diverse methodological tools and viewpoints provided in the class. 

MC6359 Fundamentals in Strategic Communication (Foundation course for students with no Communication/Media Degree or background) 

This course seeks to introduce you to the fundamentals in integrated marketing communication including public relations, marketing and media. Often, graduate students who do not have an undergraduate degree in communication, struggle to understand concepts pitched at students with communication experience or knowledge. At times, the current knowledge students have is primarily focused on their local markets or taught in a different language with different terminologies. 

A foundation course in strategic communication aims to bridge these gaps and help prepare students broadly for future strategic communication courses in the graduate program. Students will also gain a better understanding of the essential concepts, trends, campaigns, and the evolved terminology that applies today in the real world of marketing communication. By the end of this course, you should be able to understand concepts in content marketing, public relations and how research and data insights play a role in decision making; and have the confidence to design and present your first integrated marketing campaign for a product you developed. 

The course is conducted over 2 weekends, so do expect some level of intensity with an accelerated learning format in a classroom environment.  

MC6360 Internal Communication 

Effective internal communications are vital for an organisation and for the managers leading it. This course is for students moving up into managerial positions and covers strategic communication in the workplace. Topics include corporate-level identity such as internal branding, mission statements and value statements; corporate intranet sites; and corporate social responsibility programmes which involve the workforce. The aim of these forms of communication is to first guide employees to understand how they contribute to the organisation’s direction, and second to encourage employee buy-in and a sense of involvement, empowerment and greater commitment and job satisfaction. Internal communication is also an ongoing, everyday tactic to motivate staff, so the course also focuses on leadership, staff motivation and retention, critical listening skills and empathy, interpersonal communication and working with teams. This will include collaborating with and leading an international workforce, so students learn how to engage across cultures – which may be applicable both to international teams in the organisation and stakeholders outside. With a basis in both social psychology and theories of change management, the course helps students learn how to deal with transformation in the organisation and to lead in times of uncertainty. 

MC6361 Crisis Communication and Issues Management 

The course gives an overview of the communication issues before, during and after a crisis. It aims to let participants reflect on the most effective strategies during these various phases. For the prevention of crisis, issue management is essential and participants will gain practical experience with some tools of issue management. In addition, they will reflect on the concept of transparency and how it could prevent crisis in an early stage. The course will also focus on a simulation of a crisis in an international organisation. Participants will role play the events as they unfold in the organisation and will discuss how to bring the situation to a good end. Afterwards, they reflect on their own strategies and actions. After the simulation, the course continues with the topic of “communication after a crisis”, on how relations with stakeholders can be restored when a scandal, issue or crisis has taken place. The course finishes with the writing of a crisis communication plan. 

MC6362 Digital Marketing Communication 

This course introduces students to the process of developing and managing effective digital marketing communication. Central to the course is the idea of Integrated Marketing Communication (IMC) management. Topics include digital communication campaigns, managing corporate and brand image using digital methods, digital advertising management & design, media selection, film and video production principles in marketing campaigns, and digital marketing communication strategies in different contexts. 

Digital communication activities represent an important part of most business activities. This course will provide students with the theoretical knowledge and techniques to improve the quality of their digital marketing communication - from identifying the audience's needs - through problem identification - through media planning and strategy to the creation of the most effective marketing communication messages in the form of promotion campaign, digital and social advertising. 

MC6363 Communication Issues and Society 

The course will examine the impact that communication processes, relationships, and messages have in society. Topics of focus include community networks, community health campaigns, political communication, communication in civil society organisations among others. 

MC6364 Content Creation and Development 

In a world where nearly a million minutes of video are shared every second we recognise the need for professionals to produce creative, engaging and effective digital campaigns and content in order to stand out in a crowded digital landscape. 

This course will equip students with the hands-on skills and conceptual knowledge to plan and produce engaging digital content. 

MC6365 Public Affairs Communication 

Public affairs is now one of the fastest growing areas of communication management. In a world where government actions can disrupt or create new opportunities for business overnight, anticipating and influencing changes in the public policy environment is critical to continued business success. 

MC6366 Overseas Study in Asia 

The course aims to enrich participants’ knowledge on the media and communication landscape in Asia through company visits and seminars conducted by industry experts. 

Participants will study particular segments of business/industry and/or corporate/government entities to gain insights and learn relevant best practices. 

MC6367 Digital Media Governance 

This is a course on governing current, emerging and future technology: rules about rules, rules about the rulers and the ruled, and the shifting geopolitics of national, regional, and international digital realms. It aims to equip students with the knowledge of how international and national laws and policies regarding the Internet and digital media are made. 

The course will cover the governance of critical Internet resources, privacy, content regulation issues including moderation, the challenges of digital challenges, and emergent technologies. It will discuss surveillance, artificial intelligence as well as the tension in 5G technology. 


MC6368 Digital Marketing Transformation

This course shares the key aspects in driving digital marketing transformation – from internal organisation discovery, stakeholder managements, designing customer experience, digital marketing touch points audit and putting together the right marketing technology stack.

In this course, students will learn the strategic process of digital transformation project, designing customer experience across the various marketing touch points, creating a single customer view, analysing digital touchpoints analytics, curating metrics that matters, designing experiments to optimise business growth and building the agile culture internally.

MC6369 Communicating Corporate Narratives with Transmedia

This course seeks to develop the use of transmedia platforms and literacies in communicating corporate narratives. Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies. Narrativizing and storytelling is an increasingly popular field of Business Storytelling.


Cross-listed Courses from Other Programmes 

IN6221 Information Visualisation 

This course will examine the study of concepts, models and examples for improved information visualisation. Students will look at representation and interpretation data, as well as different forms of document visualisation such as TileBars, galaxies, themescapes, and Kohonen maps. 

KM6308 Business Intelligence 

Business intelligence in the corporate environment: application, systems and processes. Characteristics of competitor, competitive and social intelligence. Business intelligence and growth opportunities: political, economic and social environments. Business intelligence strategies and systems. Business intelligence in various contexts: product, customer and supplier. Internet and Web-based intelligence. Ethical issues related to business intelligence. 

KM6312 Information Mining & Analysis 

Principles and concepts of knowledge discovery and data mining. The knowledge discovery process. Data preparation. Techniques and methods for extracting information and knowledge from large amounts of data. Statistical methods. Machine learning techniques: decision tree induction, nearest neighbour categorisation, Bayesian learning, neural networks, association rules, and clustering. Text and Web mining for unstructured data. Data mining for KM applications. 

KM6316 Organisational Leadership 

Introduction to leadership. Challenges for leadership in knowledge management. Leadership research. Charismatic and transformational leadership. Leadership traits and styles. Personal leadership profile. Power, politics and influence. Leadership communication. Leading teams. Followership. Managing organisational processes and innovation. Managing KM initiatives. Leadership and strategy. Leading change. 


CI7101 New Media and Society

This course addresses selected traditional and “frontier” issues confronting communication theorists in the context of converging new media environments. Core thematic issues will reflect contemporary efforts to understand how new media/communication technologies, society, and people interact with one another and what difference this makes for communication theory and research. As a period of massive transformation affecting change in the very definition of “new media”, for course purposes, “new media” encompass Internet and/or technology-based forms including mobile phones, computer games, blogs, and social networking websites. Although all perspectives are encouraged, the primary focus will be on behavioral and social psychological approaches to new media and communication technologies.  

CI7108 Media Influence and Persuasion

This course provides an introduction to classic and influential theories and research on media influence and persuasion. The readings and class meetings will be guided by the major theoretical approaches to understanding how and why media messages have intended and unintended effects on individuals and society across a variety of contexts (e.g., media violence, health, political, entertainment media, news media, etc.). Within the context of these theories, students will review empirical applications of the theories and develop skills in operationalizing theoretical concepts for empirical testing.

Specific objectives of the course include classic media effects theories such as Social Cognitive Theory, Cultivation Theory, Agenda-Setting, Elaboration Likelihood Model and Social Judgement Theory. It will also cover key concepts in persuasion research such as Attention, Selection, Perception, Priming, Desensitization, Framing, Emotions and Resistance.

CI7109 Advertising Theory & Consumer Psychology

This course introduces students to the essential theories and research on media influence and persuasion and equip students with skills needed to test those theories in empirical studies.

After reviewing the philosophical and structural foundations for theory construction with specific models and topics, with focus on the concepts, theoretical issues, theoretical soundness, and methodological choices made by the authors of the articles used in class, each student is expected to develop a research paper/proposal by the end of the semester.

The paper/proposal should consist of a literature review, hypotheses and/or research questions, and methods. The goal is for each student to have the experience of writing a critical review of the literature and develop a new model/theory of their own.

 

Academic Integrity

Wee Kim School of Communication and Information is committed to pursue research excellence and ensures the highest standards of integrity and ethical behaviour in all academic and research endeavours. It is fundamental that assignments, projects and proposals for coursework and research programmes submitted by students are of the highest integrity, and plagiarism will not be condoned. 


Plagiarism is defined as having used or passed off one’s own writings or ideas of another, without acknowledging or crediting the source from which the ideas are taken. It includes the following: 

  • The use of words, images, diagrams, graphs, or ideas derived from books, journals, magazines, visual media, and the internet without proper acknowledgement; 
  • Copying of work from the internet or any other sources and presenting as one’s own; and 
  • Submitting identical work for different courses or to different journals and publications. 
Students are expected to observe academic integrity when writing and submitting assignments, projects or proposals for their coursework or research programmes, and provide references when citations are mentioned in their works. 

For more information on NTU Academic Integrity Policy, please click  here


Academic Integrity Policy and Procedures for Declaration of Authorship 

In view of the University’s implementation of the academic integrity policy and code of conduct, publications of research done at NTU, including written assignments, theses and dissertations, must adhere to responsible reporting practices​. For more information, please refer to the Research Integrity website. 

Mode of Submission for Student 

  • Online/softcopy assignments: Students are required to attach their assignments with a softcopy of the signed declaration of authorship form as one document for online submission. 
  • Hardcopy assignments: Students are required to attach the hardcopy declaration of authorship form on the front page of their written assignments for hardcopy submission. 

Please check with respective course instructors if your written assignment requires the declaration forms. 

Course Fees

The tuition fees for the Master of Media and Communication programme is non-subsidised. Applicants are not eligible for Financial Assistance such as Tuition Fee Loan. 

Tuition Fees for Academic Year 2020-2021  

Master of Media and Communication (MMC)  

Programme 

Tuition Fees per Academic Year (AY2020-2021) 

Non-Subsidised Fees 

Full-time 

Part-time 

Local Student 

(Singapore Citizen/Singapore 

Permanent Resident) 

S$19,500 

S$10,200 

International  

Student 

S$20,500 

S$10,600 

Tuition Fees for Academic Year 2021-2022 

Master of Media and Communication (MMC)  

Programme 

Tuition Fees per Academic Year (AY2021-2020) 

Non-Subsidised Fees 

Full-time 

Part-time 

Local Student 

(Singapore Citizen/Singapore 

Permanent Resident) 

S$23,600 

S$11,800 

International  

Student 

S$24,800 

S$12,400 

Notes on tuition fees 

  • All fees stated are Singapore Dollars and are inclusive of GST charges. 

  • The programme fees are reviewed annually and may be revised. The University reserves the right to adjust the programme fees without prior notice. Please click here to view the tuition fee structure.


Tuition Fees for Academic Year 2022-2023


Master of Media and Communication (MMC)

Programme

Tuition Fees per Academic Year (AY2022-2023)
Singapore Citizen / Singapore Permanent Resident

International
Applicants

Per Academic Unit (AU)S$940S$990
Per Course (3 AUs)S$2,820S$2,970
Dissertation (6 AUs)S$5,640S$5,940
Programme Cost (30 AUs)S$28,200S$29,700

Notes on tuition fees 

  • All fees stated are Singapore Dollars and are inclusive of GST charges. 

  • The programme fees are reviewed annually and may be revised. The University reserves the right to adjust the programme fees without prior notice. Please click here to view the tuition fee structure.

  • All fees stated are Singapore Dollars and are inclusive of GST charges. 

  • Fees are applicable for both full-time and part-time applicants.

  • Tuition fees are charged by AUs – 3 AUs per course or 6 AUs for dissertation.

  • Subject to academic load and candidature set by Office of Academic Services (OAS).

  • Excludes miscellaneous fees, transport/airfare and accommodation expenses.

 

Scholarships

We have several scholarships available to help admitted participants finance their MMC programme studies. You may click here to browse through the list of scholarships for information about eligibility and application deadlines for each scholarship before applying to them.



Graduate Requirements

Course Load and the Academic Unit System 
 
With the introduction of the Academic Units system in the university, the Master by Coursework programme students have to accumulate a total of 30 Academic Units (AUs) to graduate. Each course in the curriculum carries 3 AUs, with the exception of the Dissertation Project which carries 6 AUs. A 3-AU course comprises 39 contact hours of lectures, tutorials and laboratory work (unless otherwise specified). 

Grade Point Average Requirements 
 
The university adopts a Grade Point Average (GPA) system of calculating the overall academic performance of a student in a particular semester and for the whole programme. Letter grades obtained for courses are assigned grade points of 0 to 5.0. 

For more information on GPA, please refer to this link
 
The Term Grade Point Average (TGPA) represents the grade point average for all courses taken by a student in a particular semester. The Cumulative Grade Point Average (CGPA) represents the grade point average for all the courses taken by the student. 


Poor Academic Performance 

A coursework student with poor academic performance will be subjected to the following actions: 
 
  1. Academic warning if TGPA < 2.50 in any term of study
  2. Termination of Candidature if TGPA < 2.50 for the second consecutive term of study
 

A student is considered to be making satisfactory progress in any semester of study if he or she attains a minimum TGPA of 2.50. A student who obtains a TGPA of less than 2.50 in 2 consecutive semesters of study will be dismissed from the programme. 

To meet the academic requirement for graduation, a student must: 

  1. Complete all the requirements for the programme of study, and 
  2. Attain a minimum CGPA of 2.50 at the completion of the programme of study. 

FAQ

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