Master of Media and Communication

Overseas Experiential Learning

Overseas Experiential Learning

Students registered for the Master of Media and Communication Programme are given a one-time, partial subsidy for the following courses. 

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MC6348 Issues in Interactive Advertising

Cannes Lions International Festival of Creativity (Cannes, France)

The Issues in Advertising course will explore the issues that modern advertisers face and train you to be a creative storyteller. As part of this course, you will be ideating, generating strategic insights, and identifying relevant cultural and social trends that will help you create award-winning creative solutions for global competitions. We alternate between two major conferences for this course.

At the end of the course, you will spend one week in the French Rivera hearing from brands and networking with the best talents in the industry at the Cannes Lions International Festival of Creativity held in Cannes, France. This conference is a bucket-list item for those in the media and creative industries. Dubbed the Olympics of Advertising, brand marketers, creatives and marketers come together to celebrate award winning ideas on a global stage. This immersive experiential learning is like no other.
Sydney
MC6367 Digital Media Governance

Overseas Immersion (Sydney, Australia)

The Digital Media Governance course will cover the governance of critical Internet resources, privacy, and content regulation issues including moderation, the challenges of digital challenges, and emergent technologies. It will also touch on the possibilities and limits of different modes of regulation, including self- and co-regulation.

Students are set to spend a week in Sydney, Australia, where they will be fully engaged in exploring digital media governance within the Australian framework, with a focus on its comparative global context.

At the end of the courses, students will be equipped with the knowledge of how laws and policies regarding the Internet and digital media are made and how framework on governance might be applied to similar development in their situational context.
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MC6348 Issues in Interactive Advertising

South by Southwest (SXSW) Festival (Austin, Texas, U.S)

The Issues in Advertising course will explore the issues that modern advertisers face and train you to be a creative storyteller. As part of this course, you will be ideating, generating strategic insights, and identifying relevant cultural and social trends that will help you create award-winning creative solutions for global competitions. We alternate between two major conferences for this course.

At the end of the course, you will spend 10 days in Austin, Texas at the SXSW conference. It is one of the largest and most well-known events of its kind, bringing together a diverse and global community of creative minds, marketers, and brands. The interactive track specifically focuses on technology, innovation, and digital creativity, featuring a wide range of sessions and exhibitions that explore the latest trends and advancements in various fields from health to tech and design to branding and beyond. SXSW provides a unique immersive experience for graduate students to experience cutting-edge of creativity and technology in one of the coolest cities in the United States.