Introduction
Course Availability
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Date(s): 11 Jan 2027 to 15 May 2027
Venue: NTU@one-north
Registration Closing Date: 21 Dec 2026
Marketing is undergoing a fundamental shift as artificial intelligence increasingly mediates how consumers discover, evaluate and decide on brands. Today, consumers engage with AI assistants, social platforms, marketplaces and search ecosystems that synthesise information, interpret brand signals and influence decisions well before direct brand engagement occurs.
This programme is designed to help marketing leaders and professionals operate effectively in this AI-mediated consumer environment. Participants will develop a clear understanding of how AI systems interpret brand information, how trust is formed across multiple digital surfaces, and how to design integrated marketing strategies that remain coherent, credible and measurable in an AI first economy.
The programme places strong emphasis on practical application. Participants will explore AI-enabled consumer insight, generative engine optimisation (GEO as a non-technical approach to improving how AI systems retrieve, interpret and summarise brand information), brand signal systems, and integrated activation across Asia-relevant platforms.
The focus is on translating AI enabled insight into sound marketing strategy and measurable business outcomes, equipping participants to make better strategic decisions, guide teams more effectively, and future-proof their marketing approach as AI continues to reshape consumer behaviour.
This programme is designed to help marketing leaders and professionals operate effectively in this AI-mediated consumer environment. Participants will develop a clear understanding of how AI systems interpret brand information, how trust is formed across multiple digital surfaces, and how to design integrated marketing strategies that remain coherent, credible and measurable in an AI first economy.
The programme places strong emphasis on practical application. Participants will explore AI-enabled consumer insight, generative engine optimisation (GEO as a non-technical approach to improving how AI systems retrieve, interpret and summarise brand information), brand signal systems, and integrated activation across Asia-relevant platforms.
The focus is on translating AI enabled insight into sound marketing strategy and measurable business outcomes, equipping participants to make better strategic decisions, guide teams more effectively, and future-proof their marketing approach as AI continues to reshape consumer behaviour.
Standard Course Fee: S$19620
• NTU/NIE alumni may utilise their $1,600 Alumni Course Credits. Click here for more information.
1Cat-A SSG Funded Courses - Eligible Singapore Citizens and PRs must attain at least 75% training attendance and passed all associated assessments in order to be eligible to enjoy up to 70% of the course fee. Learners will have to bear the full courses fee upon failure to meet either one of the requirements.
2Mid-career Enhanced Subsidy (MCES) - Singaporeans aged 40 and above must attain at least 75% training attendance and passed all associated assessments in order to be eligible to enjoy subsidies up to 90% of the course fee.
3Additional Course Fee Funding Support (ACFFS)- Individuals must be Singapore Citizens and meet one of the following eligibility criteria:a) Long-term unemployed individuals (unemployed for six months or more);or
b) Individuals in need of financial assistance – ComCare Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
c) Persons with Disabilities.
Read more about fundingJon Chin
Jon Chin is a senior marketing and brand strategy practitioner with over 20 years of experience across Asia, spanning agency, platform and client-side leadership roles. He has held regional leadership positions at Lazada and Traveloka and was previously seconded to Procter & Gamble (P&G), gaining hands-on experience in large-scale brand, consumer, and capability transformation. He has also led digital and integrated marketing initiatives across Asia within global agency networks such as Omnicom and Publicis.
He is an award-recognised industry practitioner, having been named a Top 25 Innovator in Asia Pacific and a Global Agency Innovator by Provoke Media. He is the Founder and Principal Advisor of a Singapore-based advisory focused on AI-driven consumer strategy, brand trust systems and integrated marketing capability development, and has designed and delivered professional training and executive education programmes in collaboration with leading industry platforms and regional business schools across Asia.
https://www.linkedin.com/in/jonwchin
Ng Theng Haw Alvin
Alvin Ng
Chief Operating Officer, Smart Cities, Asia Pacific, Aboitiz Data Innovation
Adjunct Associate Professor, Nanyang Business School, NTU
Alvin Ng is the Chief Operating Officer for Smart Cities of Aboitiz Data Innovation (ADI). He plays a key role in continuing the advancement of ADI’s mission to drive the adoption of Data Science and Artificial Intelligence tools and solutions around smart cities.
Prior to this, as the Vice President of Digital Solutions, APAC, Johnson Controls, Alvin was responsible for driving the digital and sustainability growth strategy for Asia Pacific region, which includes driving and executing initiatives that increase market penetration, providing relevant digital solutions in the building sector, with focus on digital business revenue growth, partner offerings, sales cycle support and ecosystem representation.
Alvin has over 24 years of experience in global sales and product management and has held a series of senior global leadership roles with multinational companies like Wincor Nixdorf AG, Cisco Systems and Rosenbluth International. Prior to joining Johnson Controls, he worked for General Electric as the General Manager for GE Digital, Asia.
In addition to his role as the Industry-Faculty lead for ‘Business Consulting’ and ‘Leader as a Coach’ programs for the MBA School, he teaches Digital Transformation, AI for business, Internet of Things and Sustainability leadership programs. He also plays the role of Senior Career Fellow as an executive coach to the Global Executive MBA students.
Foo Chi Kiang
Tommy, a business leader driving digital marketing and strategic partnerships across APAC, specialises in aligning marketing, technology, and commercial outcomes to accelerate growth.. With experience across B2B, B2C, and B2B2C markets, he has led transformation initiatives that helped organisations scale in complex, fast-evolving environments.
Tommy's expertise lies at the intersection of marketing technology and data-driven strategy. He has built lifecycle marketing ecosystems using platforms such as CDPs, Salesforce Marketing Cloud, Google Analytics 360, and Adobe Experience Manager—enabling advanced segmentation, automation, and hyper-local personalization. Through integrated SEO, SEM, and account-based experience (ABX) strategies, he drives stronger engagement and pipeline performance.
Tommy is also known for building strategic partnerships and localised go-to-market frameworks across diverse markets, working with global and regional stakeholders to navigate regulatory and market complexities. As a cross-functional leader, he collaborates across sales, product, and marketing teams to deliver cohesive regional strategies and operational transformation, particularly in regulated industries.
Beyond his corporate role, Tommy serves as an Adjunct Professor at NTU, a Fellow at the Nanyang Centre for Marketing Technology, and an EXCO member of SGTech’s Cyber Security Chapter, contributing actively to thought leadership in digital transformation and cyber resilience.
Nick Goh
Nick is a strategic marketing leader, consultant, and trainer with over 30 years of experience spanning brand strategy, digital transformation, and AI-enabled marketing. He has led initiatives for global organisations including Cisco, Microsoft, Prudential, Red Hat, and the Singapore International Foundation.
As CEO of INSPIRO Consulting, he works with corporates and institutions to build practical capabilities in marketing, digital strategy, and AI adoption, and has delivered programmes for AAMS, Singapore Business Federation, SMU Academy, and SUTD Academy.
He holds an MSc in Marketing (Distinction) from King’s College London, is currently pursuing a PhD in Marketing, and is a Fellow of the Chartered Institute of Marketing (CIM), UK.
