Master of Science in Marketing Science

Master of Science in Marketing Science

Master (Coursework)

Programme Type

Full-time

Master of Science in Marketing Science

msc-mkg@ntu.edu.sg

The MSc Marketing Science is designed to develop comprehensive marketing expertise with the latest thinking, techniques and tools.

The curriculum delivers the fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology such as AR/VR and AI in marketing, to empower participants to lead marketing campaigns in this digital era.

For full programme details, please refer to MSc Marketing Science.

Companies are increasingly aware of the value of technologies such as data analytics and artificial intelligence in developing more effective and intelligent marketing. As such, this intensive and academically challenging programme focuses on developing a holistic understanding in the field of marketing through comprehensive and up-to-date knowledge of consumer insight and technology. 

Upon completion, our participants will: 

  • Develop 360-degree competency by developing keen consumer insights through a thorough understanding of marketing frameworks, consumer psychology and new technology. 

  • Be equipped with advanced marketing skill sets to navigate the fast-changing marketing landscape with our cutting-edge modules in AR/VR, AI and Robotics, Consumer Neuroscience & Neuromarketing, and Ethnography.  

  • Apply classroom learnings to real-world challenges with ease through our practice-oriented teaching approach and interactive classes which foster discussions and debates. 

Applicants who wish to apply to the MSc Marketing Science are required to meet the admission requirements below: 

  • A good Bachelor's degree from any discipline 
  • GMAT/GRE score (optional) 
  • TOEFL/IELTS for applicants whose first degree was taught in a language other than English 
  • Work experience is not required 

The institutional cod​e for the following tests are:​ 

  • GMAT: V27-ZV-91 
  • GRE: 3123
  • TOEFL: 9705 

Application Deadlines: 

  • Round 1: 31 January
  • Round 2: 31 March

Applications will be reviewed on a rolling basis and early submission is encouraged. 

Programme Fee:

S$52,430 (inclusive of GST)

Application Fee:

S$100

MSc Marketing Science is a one-year full-time programme and our modules are built on three areas of focus – Marketing, Consumer Insights and Technology. 

An optional internship module is available to participants who wish to gain real-world work experience.  The internship will take place from May to December after the completion of all the modules in Trimester 3.

MMS participants will complete 12 modules over three trimesters in a year.   

Core Modules: 

  • Strategic Marketing 
  • Branding 
  • Consumer Psychology 
  • Marketing Analytics 
  • Marketing Research 
  • Finance for Marketing Decisions 

Consumer Insight Modules:

  • Integrated Marketing Communications
  • Consumer Neuroscience & Neuromarketing 
  • Ethnography in Practice 

Technology Modules:

  • Digital Marketing 
  • New Product Development 
  • A/ VR, AI and Robotics in Marketing

Our MSc Marketing Science graduates are equipped with comprehensive marketing expertise and are well positioned for a wide range of exciting career opportunities in marketing roles across different industries.

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