Bachelor of Social Sciences (Hons) in Double Major - Psychology and Media Analytics

Double major

Programme Type


The Double Major Programme is a four-year direct honours degree programme. Undergraduate students will read two majors chosen from among the disciplinary strengths of the four schools in the College, namely, the School of Art, Design and Media (ADM), the School of Humanities (SoH), the School of Social Sciences (SSS), and the Wee Kim Wee School of Communication and Information (WKWSCI).

Unlike the existing single discipline-based degrees, this degree will feature two distinct majors within an innovative new structure. As such this is a fully conceived double-disciplinary degree. Students will be admitted into this Double Major degree programme at the point of entry to NTU, and declare their two majors at this point.

During this four-year degree programme, undergraduates will read both their majors in both Psychology and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences(SSS) and the Wee Kim Wee School of Communication and Information(WKWSCI).

The Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. In addition to a broad introduction to psychology, students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media. They learn how to identify characteristics of messages that are more effective than others. Other NTU programmes are better suited for students who wish to develop their skills in areas like writing and making images, but this curriculum is for the student who wants to learn cutting-edge methods for analyzing using it strategically.

4-Year Direct Honours Programme
This is a four-year direct honours degree programme. If your CGPA is 3.0 and above, your Honours stays with you.

Equal Weightage 
Unlike second major, you will receive equal training for both majors. 

Degree Scroll
Both majors will be listed on the degree school. You will be recognised for the effort and time spent for the programme

You may apply to change your programme after your first year. You must meet the minimum requirement set for your admit year and the acceptance of the new selected programme.

For GCE 'A' level certificate holders:

  • NTU General Admission Requirements
  • A good grade in H1 Level Mathematics
  • At least a B grade in General Paper/Knowledge & Inquiry

For International Baccalaureate Diploma holders:

  • NTU General Admission Requirements
  • A good grade in Mathematics at Standard Level
  • A good grade in English at Standard Level

For NUS High School Diploma holders:

  • NTU General Admission Requirements
  • Major CAP of 2.0 in Mathematics
  • Good Overall CAP in English Language

For International Students & Students with other qualifications:

  • A good grade in Additional Mathematics ɸ at Junior High School Level
  • A good grade in General Paper/English at Senior High School Level
ɸ Mathematics at Senior High School Level is only applicable to applicants who have not read Additional Mathematics at Junior High School Level.
Successful Polytechnic applicants will be exempted certain courses that will be confirmed before the start of their first semester.
A 4-year direct honours programme.  The core courses equip students with a firm foundation in their two Majors. Students can then choose from a range of prescribed electives in their interests. 


To graduate, students must complete two (2) categories of requirement, totalling at least 138 Academic Units (AUs):

*Students who are eligible to do the FYP will be strongly encouraged to do an inter-major FYP.  Students whose GPAs fall in a certain range can choose whether or not to do the FYP. Students who do not do the FYP must clear 8 AUs of PEs (two 4000-level courses, one from each discipline) within the double major

Interdisciplinary Collaborative Core Courses (ICC):

ICC Curriculum

Broadening and Deepening Electives (BDE):

BDE Curriculum

I. Psychology Courses

Core [12 AUs]
HP1000 Introduction to Psychology
HP2100 Research Design and Data Analysis in Psychology
HP2400 Social Psychology
HP2600 Cognitive Psychology

Major Prescribed Electives [26 AUs]

1. Two (2) HP2XXX courses [6 AUs] 
     Choose two out of four:
    -  HP2200 Biological Psychology
    -  HP2300 Developmental Psychology
    -  HP2500 Personality and Individual Differences
    -  HP2700 Abnormal Psychology

 2. Two (2) HP3XXX courses [6 AUs]

 3. Two (2) HP4XXX level courses [8 AUs], at least one must be a laboratory course 

 4. Remaining 6 AUs from HP2XXX/3XXX/4XXX courses

Psychology Prescribed Electives
Click here for the list of Level 3000 courses.

Laboratory Courses
(All students who intend to complete a Graduation Project/FYP in Psychology are required to complete one laboratory course before starting the Graduation Project/FYP)
Click here for the list of Level 4000 Laboratory Courses.

Professional Courses
Click here for the list of Level 4000 Professional Courses.

Click here for the list of Level 4000 Seminar Courses.



II. Media Analytics Courses​

Core [12 AUs]
CS0209 Media Law, Ethics, & Policy
CS2400 Foundation of Information Analytics
CS2401 Information Analytics: Tools, Techniques and Technologies
CS2405 Data Mining

Major Prescribed Electives [26 AUs]

Methods Group
(Minimum 14 AUs)
CS2024 Web Design and Technologies
CS2403 Telling Stories with Data
CS4022 Social Media Mining
CS4037 Audience Research Methods
CS4042 Advanced Research Methods
CS4050 Bayesian Data Analysis and its Applications
CS4264 Introduction of Network Analysis
CS4313 Programming in Python

Conceptual group
(Minimum 12 AUs)
CS2055 Organisational Communication
CS2057 Media Effects
CS2090 Digital Media Entrepreneurship
CS4039 Frontiers in Communication Science
CS4059 Public Opinion
CS4061 Global Media Issues and Policy
CS4072 Digital Media and Human Relationships
CS4092 New Media and Society
CS4267 Effects of Virtual Reality Technologies

Click here for course description.


III. Inter-Major Prescribed Electives

Students must clear at least 8 AUs from the Inter-Major Prescribed Electives listed below. 
(Note: Courses listed as Inter-Major PEs can be counted as Major PEs)

Inter-Major PE offerings from Psychology and Media Analytics:
HP1100 Fundamentals of Social Science Research/CS2008 Fundamentals of Research (Methods) - (highly recommended)
CS2056 Psychology & Communication (Conceptual)
CS2404 Information Representation and Organisation (Methods)
CS4060 Persuasion and Social Influence (Conceptual)
CS4074 Consumer Behaviour (Conceptual)
CS4196 Impression Management and Self-Presentation Online (Conceptual)

All listed Psychology MPEs can be counted towards Inter-Major PE requirement

Graduates will develop skills to conduct research on marketing and consumer behaviours. They will gain the understanding of ways in which media influences human behaviour.

This will pave the career path for graduates to venture into broadcasting companies, marketing and advertising firms, schools, healthcare organisations, government and private research facilities, etc.