Bachelor of Social Sciences (Hons) in Double Major - Psychology and Media Analytics

Bachelor of Social Sciences (Hons) in Double Major - Psychology and Media Analytics

Double major

Programme Type

Full-time

Undergraduate Admissions

adm_local@ntu.edu.sg

The Double Major Programme is a four-year direct honours degree programme. Undergraduate students will read two majors chosen from among the disciplinary strengths of the four schools in the College, namely, the School of Art, Design and Media (ADM), the School of Humanities (SoH), the School of Social Sciences (SSS), and the Wee Kim Wee School of Communication and Information (WKWSCI).

Unlike the existing single discipline-based degrees, this degree will feature two distinct majors within an innovative new structure. As such this is a fully conceived double-disciplinary degree. Students will be admitted into this Double Major degree programme at the point of entry to NTU, and declare their two majors at this point.

During this four-year degree programme, undergraduates will read both their majors in both Psychology and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences(SSS) and the Wee Kim Wee School of Communication and Information(WKWSCI).

The Psychology and Media Analytics curriculum is for students who strive to understand how our minds process media messages. In addition to a broad introduction to psychology, students develop expertise in the research methods that organisations use to track the effectiveness of messages delivered through social and traditional media. They learn how to identify characteristics of messages that are more effective than others. Other NTU programmes are better suited for students who wish to develop their skills in areas like writing and making images, but this curriculum is for the student who wants to learn cutting-edge methods for analyzing using it strategically.

4-Year Direct Honours Programme
This is a four-year direct honours degree programme. If your CGPA is 3.0 and above, your Honours stays with you.

Equal Weightage 
Unlike second major, you will receive equal training for both majors. 

Degree Scroll
Both majors will be listed on the degree school. You will be recognised for the effort and time spent for the programme

Flexible
You may apply to change your programme after your first year. You must meet the minimum requirement set for your admit year and the acceptance of the new selected programme.

For GCE 'A' level certificate holders:

  • NTU General Admission Requirements
  • A good grade in H1 Level Mathematics
  • A good grade in General Paper/Knowledge & Inquiry/H2 Level Humanities subject

For International Baccalaureate Diploma holders:

  • NTU General Admission Requirements
  • A good grade in Mathematics at Standard Level
  • A good grade in English at Standard Level

For NUS High School Diploma holders:

  • NTU General Admission Requirements
  • Major CAP of 2.0 in Mathematics
  • Good Overall CAP in English Language

For International Students & Students with other qualifications:

  • A good grade in Additional Mathematics ɸ at Junior High School Level
  • A good grade in General Paper/English at Senior High School Level
ɸ Mathematics at Senior High School Level is only applicable to applicants who have not read Additional Mathematics at Junior High School Level.
Successful Polytechnic applicants will be exempted certain courses that will be confirmed before the start of their first semester.
A 4-year direct honours programme.  The core courses equip students with a firm foundation in their two Majors. Students can then choose from a range of prescribed electives in their interests. 

 

To graduate, students must complete two (2) categories of requirement, totalling at least 138 Academic Units (AUs):

*Students who are eligible to do an FYP will be strongly encouraged to do an inter-major FYP. Students whose GPAs fall in a certain range can choose whether or not to do an FYP. Students who do not do an FYP must clear 8 AUs of PEs from either discipline within the double major.

 

 

 

 


Graduates will develop skills to conduct research on marketing and consumer behaviours. They will gain the understanding of ways in which media influences human behaviour.

This will pave the career path for graduates to venture into broadcasting companies, marketing and advertising firms, schools, healthcare organisations, government and private research facilities, etc.