Bachelor of Social Sciences (Hons) in Double Major - Economics and Media Analytics

Double major

Programme Type


Undergraduate Admissions

The Double Major Programme is a four-year direct honours degree programme. Undergraduate students will read two majors chosen from among the disciplinary strengths of the four schools in the College, namely, the School of Art, Design and Media (ADM), the School of Humanities (SoH), the School of Social Sciences (SSS), and the Wee Kim Wee School of Communication and Information (WKWSCI).

Unlike the existing single discipline-based degrees, this degree will feature two distinct majors within an innovative new structure. As such this is a fully conceived double-disciplinary degree. Students will be admitted into this Double Major degree programme at the point of entry to NTU, and declare their two majors at this point.

During this four-year degree programme, undergraduates will read both their majors in both Economics and Media Analytics, benefiting from the expertise and resources of both the School of Social Sciences (SSS) and the Wee Kim Wee School of Communication and Information (WKWSCI).

The Economics and Media Analytics curriculum combines a broad introduction to principles of economics and research methods for analysing media audiences and impact. By honing their expertise in both areas, students prepare for public and private sector careers in which they set the future direction for new media. Other NTU programmes are better suited for students who wish to learn other skills at the intersection of economics and communication, such as business or economics reporting. However, this curriculum is best suited for strategising for twenty-first media.

4-Year Direct Honours Programme
This is a four-year direct honours degree programme. If your CGPA is 3.0 and above, your Honours stays with you.

Equal Weightage 
Unlike second major, you will receive equal training for both majors. 

Degree Scroll
Both majors will be listed on the degree school. You will be recognised for the effort and time spent for the programme

You may apply to change your programme after your first year. You must meet the minimum requirement set for your admit year and the acceptance of the new selected programme.

For GCE 'A' level certificate holders:

  • NTU General Admission Requirements
  • A good grade in H2 Level Mathematics
  • A good grade in General Paper/Knowledge & Inquiry (at least B in order to be considered)

For International Baccalaureate Diploma holders:

  • NTU General Admission Requirements
  • A good grade in Mathematics at Higher Level
  • A good grade in English at Standard Level

For NUS High School Diploma holders:

  • NTU General Admission Requirements
  • Major CAP of 2.0 in Mathematics
  • Good Overall CAP in English Language

For International Students & Students with other qualifications:

  • NTU General Admission Requirements
  • A good grade in Mathematics at Senior High School Level
  • A good grade in General Paper/English at Senior High School Level
Successful Polytechnic applicants will be exempted certain courses that will be confirmed before the start of their first semester.
A 4-year direct honours programme.  The core courses equip students with a firm foundation in their two Majors. Students can then choose from a range of prescribed electives in their interests. 

To graduate, students must complete two (2) categories of requirement, totalling at least 138 Academic Units (AUs): 

*Students who are eligible to do an FYP will be strongly encouraged to do an inter-major FYP. Students whose GPAs fall in a certain range can choose whether or not to do an FYP. Students who do not do an FYP must clear 8 AUs of PEs from either discipline within the double major.


Graduates will gain the ability to analyse and condense complex data into an easily understandable format targeted at different audiences. They will also develop an informed and critical understanding of the economy, media and mass communication.

Career options include Business Analytics Specialist, Social Media Analyst, Market researcher and decision analyst, another possible career option is Behavioural Economist. Behavioural economists use human behaviour data in designing economic policy. They improve economic understanding using studies on the psychology of decision making. Many may work as market research analysts, since they need to review the behavioural patterns of consumers and other businesses in order to make sound economic theories to explain various patterns.