Consistently ranked among the top global universities, NTU Singapore offers unparalleled education through our cutting-edge graduate programmes. Courses are designed and delivered by industry leaders and experts, in collaboration with top global partners. Benefit from world-class education and stay ahead in your career with programmes tailored to keep you industry-relevant and future-ready. Discover how NTU’s cutting-edge graduate programmes can keep you agile and relevant as you pursue professional growth.

Sustainability- Related Postgraduate Degrees

Master of Science in Marketing Science

Dec 1, 2020, 15:01
Title : Master of Science in Marketing Science
Apply Now : https://www.applynbs.com/apply/
Hide Apply Now : No
Hide Enquire here : Yes

The MSc Marketing Science is designed to develop comprehensive marketing expertise with the latest thinking, techniques and tools.

The curriculum delivers the fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology to empower participants to lead marketing campaigns in this digital era.

For full programme details, please refer to MSc Marketing Science.

Learn more about our programme Download brochure

Companies are increasingly aware of the value of technologies such as data analytics and artificial intelligence in developing more effective and intelligent marketing. As such, this intensive and academically challenging programme focuses on developing a holistic understanding in the field of marketing through comprehensive and up-to-date knowledge of consumer insight and technology. 

Upon completion, our participants will: 

  • Develop 360-degree competency by developing keen consumer insights through a thorough understanding of marketing frameworks, consumer psychology and new technology. 

  • Be equipped with advanced marketing skill sets to navigate the fast-changing marketing landscape through our cutting-edge modules such as Marketing in the Tech Era, Consumer Neuroscience & Neuromarketing, Ethnography and Marketing Sustainability. 

  • Apply classroom learnings to real-world challenges with ease through our practice-oriented teaching approach and interactive classes which foster discussions and debates. 

Applicants who wish to apply to the MSc Marketing Science are required to meet the admission requirements below: 

  • A good Bachelor's degree from any discipline 
  • GMAT/GMAT Focus or GRE score is optional
  • TOEFL/IELTS for applicants whose first degree was taught in a language other than English 
  • Work experience is not required

The institutional code for the following tests are: 

  • GMAT: V24-ZV-91 
  • GRE: 3123
  • TOEFL: 9705 

 

Application Deadlines: 

  • Round 1: 30 November
  • Round 2: 31 January
  • Round 3: 31 March

Applications will be reviewed on a rolling basis and early submission is encouraged.

 

Programme Fee (Academic Year 2026):

S$69,760.00 (inclusive of 9% GST and enrolment fee)

 

Application Fee:

S$100

MSc Marketing Science is a one-year full-time programme and our courses are built on three areas of focus – Marketing, Consumer Insights and Technology. 

An optional internship module is available to participants who wish to gain real-world work experience.  The internship will take place from July to December after the completion of all the modules in Trimester 3.

MMS participants will undertake courses across the three key focus areas, structured over three trimesters within a year.

Core Courses:
Strategic Marketing
Branding
Marketing Analytics
Marketing Research
Marketing Sustainability
Finance for Marketing Decisions
B2B Marketing

Consumer Insight Courses:
Integrated Marketing Communications
Ethnography in Practice
Consumer Psychology

Technology Courses:
Digital Marketing
Marketing in the Tech Era
Consumer Neuroscience & Neuromarketing

Our MSc Marketing Science graduates are equipped with comprehensive marketing expertise and are well positioned for a wide range of exciting career opportunities in marketing roles across different industries.

Discipline :
  • Business
  • Innovation/Entrepreneurship
  • Interdisciplinary
  • Sustainability
Programme Type :
  • Full-time
Programme Level :
  • Master (Coursework)
Academic Year :
  • AY2026/2027
Which sites does this programme appear? :
  • Nanyang Business School