The fast pace of digital disruption is transforming how marketing functions. Marketing technology not only automates and streamlines decisions, but also provides new means to reach and engage with target audiences. In light of the resulting challenges and opportunities, the Master of Science (MSc) in Marketing Science (MMS) programme at Nanyang Business School will prepare you to join the next generation of leaders in the marketing world.
MMS is a one-year, full-time programme that is designed to develop comprehensive marketing expertise with the latest thinking, techniques, and tools. Our curriculum delivers the fundamental knowledge of marketing and consumer insights together with the latest knowledge on marketing technology (including AI and Robotics in marketing) to empower you to lead marketing campaigns in this digital era.