Bachelor of Accountancy with Minor in Strategic Communication

Single Degree

Programme Type

Full-time

The Bachelor of Accountancy with Minor in Strategic Communication at Nanyang Technological University (NTU) focuses on strategic management of public and market Communication. It provides you with conceptual and practical training on how to strategise and manage communication with different stakeholders, both internal and external to an organisation. 

Communication strategy is often crucial to business success and this Minor in Strategic Communication includes creative and innovative Advertising courses, as well as specialised courses in Media Planning and implementation of ​market strategy across various media platforms. 

Learning Approach 

This full-time, three-year minor programme gives you a competitive edge in the ever-changing workplace. It equips you with the forward-looking skillsets to develop effective, well-rounded business communication strategies.  

Core Courses 

You can start reading the minor-level courses after the first semester of your freshman year and then read higher-level courses in the second year.  

NUS High and polytechnic graduates may be granted course exemptions for relevan​t accountancy or business core courses based on their qualifications.

Course exemptions include:

  • NUS High Graduates

    If you have taken both MA5107 Statistics and MA6207 AP Statistics, and score​d at least B+ for MA6207, you will be eligible for exemption from the first-year Core course,  AB1202 Statistics & Analysis.

  • Polytechnic Graduates 
    You may be granted an exemption for a relevant first-year course related to the Diploma you have obtained. Note that only Diplomas listed in Annex A are allowed exemptions. Students who are considering an exemption for  AC1103 Accounting I, please see the special instructions here

Nanyang Business School students transferring from other programme can seek exemptions and credit transfers for similar or relevant courses covered in their previous programme of study. 

Students transferring from other universities should submit an Exemption Request Form, together with their degree audit/transcript, and detailed outline of the course(s) taken to the NBS Undergraduate Programmes Office at S3-B3a for review and consideration.

Students applying for course exemptions must submit their application before the end of the second week of the first semester for their enrolment.

If you opt for an exemption, you:

  • Are deemed to have fulfilled the course requirements and the required number of Academic Units.
  • Do not need to attend the lectures, tutorials, seminars, or examinations for the exempted course(s). 
  • Will not be given a grade for the exempted course(s).

Exempted courses do not count towards your Grade Point Average and have no bearing on the classification of the honours that you will be awarded.

If you are eligible for a core course exemption, you do not have to take up the offer. For example, you may prefer to read the course at the undergraduate level as a useful refresher of the higher-level courses. In which case, no action is needed on your part. Simply attend the course as scheduled in your timetable. 

Three years, with direct honours 
Core Courses

  • Accounting I
  • Accounting II
  • Financial Management
  • Business Law
  • Statistics & Analysis
  • Marketing
  • Organisational Behaviour and Design
  • Strategic Management
  • Business Operations & Process
  • Intermediate Excel

Interdisciplinary Collaborative Core (Common Core)

  • Healthy Living and Mental Wellbeing
  • Sustainability: Society, Economy & Environment
  • Science and Technology for Humanity
  • Career & Entrepreneurial Development for the Future World
  • Ethics & Civics in a Multi-Cultural World
  • Navigating the Digital World
  • Inquiry and Communication in the Interdisciplinary World

Interdisciplinary Collaborative Core (Foundational Core)

  • Careers II
  • Decision Making with Programming & Analytics
  • Professional Attachment
  • Communication Management Strategies

Broadening and Deepening Electives (Minor in Strategic Communication)

Choose four to five courses:

  • Media Law, Ethics and Policy
  • Creative Strategies
  • Social Consequences of Mobile Communication
  • Crisis Management
  • Media Planning and Strategies
  • Intercultural Communication
  • Public Opinion
  • Persuasion & Social Influence
  • Issues in Advertising
  • Digital Communication & Human Relationships
  • Social Media and Digital Campaign Management
  • Financial Communication: Media, Fintech, and Financial Markets
  • Persuasive Technology for Strategic Communication

Specialisation Component (Accountancy Courses - Nine courses)    

  • AC2101 Accounting Recognition & Measurement
  • AC2104 Assurance & Auditing
  • AC2105 Accounting for Decision-making & Control
  • AC2301 Principles of Taxation
  • AC2302 Company Law & Corporate Governance
  • AC2401 Accounting Information Systems
  • AC3102 Risk Reporting & Analysis
  • AC3103 Accounting Analysis & Valuation
  • AC3104 Risk Management & Advanced Auditing
With a Bachelor of Accountancy with Minor in Strategic Communication from Nanyang Technological University, you will have the versatility to choose from a broad, diverse range of career options, including: 

  • Assurance 
  • Taxation Management 
  • Financial Accounting 
  • Management Accounting 
  • Auditing 
  • Corporate Finance 
  • Business Development and Analysis 
  • Market Research and Product Development

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