Cannes Lions International Festival of Creativity
Often described as the world’s leading celebration of creativity, the Cannes Lions International Festival of Creativity brings together global brands, agencies, creatives and industry leaders to explore the ideas shaping advertising, marketing and communication.
Through CS4070 Issues in Advertising, WKWSCI students take part in an immersive learning experience that extends beyond the classroom. At the festival, they attend talks and award shows, engage with industry professionals and gain first-hand exposure to outstanding creative work from around the world.
Students also respond to real-world industry briefs and apply strategic and creative thinking to develop original campaign ideas. Their work has earned recognition at international and regional competitions, including the D&AD New Blood Awards, Crowbar Awards and AKQA Future Lions.
WKWSCI students at the Cannes Lions International Festival of Creativity in 2026.
Experience Cannes Lions 2026
Watch highlights from WKWSCI's 2026 Cannes Lions experience and discover the festival through the eyes of our students. From inspiring industry sessions and creative activations to networking opportunities and award-winning ideas, see how learning extends beyond the classroom.
About CS4070
CS4070 Issues in Advertising explores the role of creativity in advertising and public relations, and how creative thinking can elevate communication campaigns. Students work on real-world advertising brief challenges, including international competitions such as the D&AD New Blood Awards, while receiving feedback through exclusive workshops led by creatives, directors and strategists from leading agencies. These experiences strengthen students' creative thinking, industry knowledge and professional networks.
Industry Guest Speakers
Throughout the course, students learn from leading creatives, strategists and agency professionals who share their experiences and provide valuable industry insights through exclusive workshops and critiques.
Student Publications
Students consolidate their learning through publications that capture key industry trends, creative inspiration and reflections from the Cannes Lions International Festival of Creativity.
Explore the Trend Report
Explore the Festival eBook
The D&AD New Blood Awards are internationally recognised benchmarks for creative excellence in design and advertising. Students respond to real-world client briefs, applying strategic thinking and creativity to develop original campaign ideas.
Award-winning Campaigns
Award Winners
| Recognition | Year | Campaign | Students |
|---|---|---|---|
| Yellow Pencil | 2022 | Can't Resist, Come Debate! | Lim Yi Hui, Cheong Kai Xin and Cheryl Cheong |
| Graphite Pencil | 2024 | Nando's Home Team | Ethan Lim, Katelyn Onn, Pingxian Zhu and Shiting Zhang |
| Graphite Pencil | 2024 | The Delusion Revolution | Tao Kym Ong, Jamie Tung, Nur Haziqah Kamarul Zaman, Han Han Ong and Benjamin Tan |
| Wood Pencil | 2026 | The Missing Backline | Chloe Lim Wan Ting and Ryan Choo Zong Xian |
| Wood Pencil | 2026 | Unbasic | Chin Weizi and Leanne Soh |
WKWSCI students recognised at the D&AD New Blood Awards 2026.
Submitted Work
The Crowbar Awards recognise outstanding creative work by students and emerging talents across advertising, design, film, digital and innovation. Through CS4070 Issues in Advertising, WKWSCI students have received multiple awards for campaigns that demonstrate creative excellence and strategic thinking.
| Recognition | Year | Campaign | Students |
|---|---|---|---|
| Gold Award | 2022 | Gymshark Groove | Cheong Kai Xin, Ron Yap, Madeline Tan |
| Gold Award | 2022 | The Daily Penguin | Ron Yap, Tang Yi Ting, Lim See Mun |
| Silver Award | 2022 | SharkWaves | Athena Tan, Seth Low, Keith Samson |
| Bronze Award | 2022 | Gymshark: United We Sleep | Kai Emmanuel Kuah, Lim Yi Hui, Nicole Lim |
| Bronze Award | 2022 | Can't Resist? Come Debate! | Cheong Kai Xin, Cheong Jun Ru, Lim Yi Hui |
| Finalist | 2022 | Say What You Meme | Philip Ong, Kai Emmanuel Kuah, Jeannette Ooi |
| Gold Award | 2023 | Talking Typefaces | Philip Ong, Seth Low, Vernice Chua |
| Gold Award | 2023 | Stop On The Go | Kai Xin Cheong, Cheryl Lee |
| Silver Award | 2023 | Stop On The Go | Kai Xin Cheong, Cheryl Lee |
| Silver Award | 2023 | Beyond the Facade: Golden Mile Complex | Celeste Liu, Jermaine Yeo, Mattias Ho, Muhammad Farhan Bin Abdul Karim, Anis Nabilah Btw Alzee |
| Bronze Award | 2023 | Project VLV | Gerald Tan, Naomi Low, Tan Yuan Eun, Seth Low |
| Best of Category – Communication | 2024 | Nando's Home Team | Ethan Lim, Katelyn Onn, Pingxian Zhu, Shiting Zhang |
| Gold Award | 2024 | Nando's Home Team | Ethan Lim, Katelyn Onn, Pingxian Zhu, Shiting Zhang |
| Gold Award | 2024 | The Best Supporting Actor | Chloe Tan, Jaime Foo, Dai Xin, Ines Wang |
| Gold Award | 2024 | The Hardest Exam | Meg-Gayle Dean, Arwen Zhong, Koh Rei Min Ashley |
| Silver Award | 2024 | #iffa*fck | Alyssa Soh, Caz Nur, Denise Nicole Uy, Daria Bocharova |
| Bronze Award | 2024 | #THINKTWISTED | Vanessa Soh, Ethan Chan, Yip Xin Ying |
| Bronze Award | 2024 | Spotify Roots | Ong Chong Li Philip, Vanessa Soh Khim, Ethan Chan Wei, Seth Low |
| Bronze Award | 2024 | The Best Supporting Actor | Chloe Tan, Jaime Foo, Dai Xin, Ines Wang |
| Bronze Award | 2024 | The Hardest Exam | Meg-Gayle Dean, Arwen Zhong, Koh Rei Min Ashley |
AKQA Future Lions celebrates bold ideas that connect creativity with technology to shape the future of communication. WKWSCI students have earned international recognition through innovative campaign concepts developed in response to real-world challenges.
Winning Project
| Recognition | Year | Campaign | Students |
|---|---|---|---|
| Winner | 2022 | SharkWaves | Athena Tan, Keith Samson and Seth Low |
Reflections from Cannes Lions
As an aspiring creative, there's nothing quite like experiencing Cannes Lions in person. Being surrounded by the world's best creative work inspired me to think bigger, push my creativity further and see new possibilities for my future.
Darryl Cheong
WKWSCI Undergraduate
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