NTU WKWSCI: Engage is an outreach initiative that serves as a platform for Wee Kim Wee School of Communication & Information (WKWSCI) students to engage with the communications industry. Through partnerships with key industry players and alumni, students with leadership potential are given opportunities to connect with leading professionals and go beyond the classroom for situated learning. By equipping them with the necessary skills, insights and opportunities, the committee purposes to help WKWSCI students gain inside access to the industry and excel in their communication pursuits.
By students, for students, NTU WKWSCI: Engage is advised by Ms. Wong Pei Wen, a lecturer at WKWSCI.
WKWSCI is committed to nurturing a future generation of highly adaptable communication leaders who can take up global challenges both within and outside of the communication industry. In line with the school’s mission, NTU WKWSCI: Engage is led by an executive committee of student leaders from WKWSCI who have a passion to shape the future of communication through continued education and collaboration.
Founded in 2016, the committee has since partnered with leading communication agencies, secured valuable networking opportunities with industry practitioners, and organised an inaugural communication-centered conference to keep our students on the frontiers of industry developments.
Now in its fourth iteration, the Engage committee has reimagined its suite of offerings to include student engagement events, industry mentorship programmes, and a thought leadership resource bank.
NTU WKWSCI Engage's annual launch event, The Big Scoop, provides a platform for final-year WKWSCI students who have completed their professional internships to share insights and experiences, helping juniors gain a better understanding of the industry.
In 2019, 200 students attended our panel discussions and mingling sessions, hosted by over 40 seniors representing more than 35 companies within the communication industry.
Please click the link here to browse photos from the event.
Engage's newest initiative, the Industry Mentor Programme, seeks to connect students to industry mentors and alumni, building a culture of mentorship and increasing the visibility of WKWSCI and its students within the industry.
In 2019, the Engage committee secured a total of 37 mentor partnerships, including coffee chats, workshops, and job shadowing opportunities, with 26 reputable companies across the PR and Advertising industry. The programme received 170 sign-ups from WKWSCI undergraduates, who gained the opportunity to engage with and learn from seasoned industry practitioners on a more intimate front.
We would like to give a special thanks to the mentors who generously offered their time and expertise for the programme. Please click here to find a comprehensive list of organisations and individuals who were involved.
As part of the Industry Mentor Programme, Mentor Day gives students an exclusive opportunity for an agency tour and intimate networking sessions with leading companies in the industry.
In 2019, 67 WKWSCI undergraduates were kindly brought on a tour of renowned companies IPG, McCANN and TBWA\ to delve deeper into their work and industry insights.
Please click the link here to browse our photo albums from Mentor Day.
The Engage with NTU WKWSCI initiative extends from past conferences which featured themes including "Harnessing Technology in Communication", and "Navigating the Digital Economy: Storytelling, Trends and Millennials".
In 2020, As part of our efforts, the Engage committee hosted a panel in January 2020 on the global Association for Education in Journalism and Mass Communication (AEJMC) Public Relations (PR) Division Virtual Conference.
The panel, “Rethinking Communication in Asia: Top Trends and Challenges in Leading Change Responsibly”, was joined by Ms Belinda Tan, Head of Group Corporate Communications, Sustainability and Brand, DHL AP/MENA, Mr James Brasher, Managing Partner, RICE Communications, Ms Lavinia Rajaram, Regional Head of Communications, Expedia, and Ms Delicia Tan, Managing Director, Edelman Singapore.
Please click the link here to browse our video highlights from the panel.
Engage is led by an executive committee of student leaders from WKWSCI who have a passion to shape the future of communication through continued education and collaboration.
President: Heather Seet Huiying
Vice-President (Mentor): Yeo Wei Min Justin
Vice-President (Engage with NTU WKWSCI): Lee Jia Qian
Chair (Mentor): Teo Boon Kang Jonathan
Vice-Chair (Mentor): Toh Han Kuang Dion
Chair (Engage with NTU WKWSCI): Lau Zhi Xin
Vice-Chair (Engage with NTU WKWSCI): Fong Yihui
Content Lead (Engage with NTU WKWSCI): Huang Jun Yao Kenneth
Content Lead (Engage with NTU WKWSCI): Aronn Lim Chong Leong
Director of Marketing & Publicity: Joanne Tan
Director of Marketing & Publicity: Julia Tan Kai Yun
Head of Social Media Content: Gladys Seah Jing Ting
Head of Production: Joyce Gao Wenjing
The NTU WKWSCI: Engage Industry Advisory Council is made up of leading practitioners in the Advertising and Public Relations field who have volunteered their time and expertise to mentor and support the student leaders of the Engage committee. The Council provides advice to enhance the Engage committee’s offerings and initiatives alongside nurturing its student leaders in their communication pursuits.
Mr Alfred Wee, Creative Director, McCann Worldgroup
Ms Belinda Tan, Vice President, Communications, Sustainability & Branding AP/ EEMEA, DHL
Ms Chloe Neo, Managing Director, OMD Singapore
Ms Delicia SC Tan, Managing Director, Edelman Singapore
Mr Ferdinand de Bakker, Managing Director, La Croisette Pte Ltd
Mr James Brasher, Managing Partner, RICE Communications
Ms Lynette Teo, Account Manager, Tech and Telco Vertical, Large Customer Sales, Google
Ms Mandy Goh, Director, Talent Development, TBWA\Singapore
Ms Maureen Tseng, General Manager, The Hoffman Agency Asia Pacific Pte Ltd
Mr Yak Yih Cheng, Head of Business Technology, Tribal Worldwide
Mr Voal Voal Wong, Managing Partner, IN.FOM