Corporate Identity

The dynamic lion's head with its flowing mane symbolises the waves of change, and a purposeful, forward movement in the direction of change and the future. The solid, stable blue background of the shield symbolises our awareness, at the same time, of heritage and tradition.

The lion, besides being Singapore's national symbol, represents not only those qualities traditionally associated with this noble creature, but also our status as the national institute of education, while both the lion and the shield connect us symbolically with our parent university, the Nanyang Technological University (NTU).

The visually vibrant primary colours of blue, red and golden yellow reflect the red and gold of the NTU logo, connect the new with the blue and red of our old NIE logo and the red of our national flag.

The three flowing waves of the lion's mane also represent the tripartite relationship that NIE has with the Ministry of Education (and thus also with the nation's schools) and the University in our shared pursuit of educational excellence for Singapore, which for us means achievement of distinction in teacher education in the three areas of teaching, learning and research.

The NIE NTU composite logo was introduced in 2018 to brand NIE closely with our parent university.

NIE's publicity material including building banners, NIE website and event banners carry the composite logo as shown below.

Composite Logo
Colour is an integral component of NIE’s overall Corporate and Visual Identity. The vibrant palette of Blue, Red and Yellow projects an image of dynamism, progressiveness and confidence. Corporate colours should be consistently applied across all corporate collateral and literature.

The corporate colours described here follow the international Pantone Matching System (PMS), with equivalents for Process, Websafe and RGB illustrated. Note that process colours do not always present accurate colour expressions, hence using PMS inks for reproduction work is advisable.


A clear, distinctive typographic style used consistently across our corporate communications can support our effort to project a coherent message to our audiences.

Care should be taken to ensure that all typefaces are never condensed or expanded. Proper line, letter and word spacing should be used for all running text to ensure good readability.

optima
Primary Typeface

Our primary typeface is Optima, selected for its clarity and legibility. It should be used consistently across all corporate communication materials such as brochures, posters and banners.

Optima is most appropriately used for headlines, as well as titles.

helvetica
Secondary Typeface

Our secondary typeface is Helvetica, selected for its clarity, legibility and contemporary appeal. It should be used consistently across all corporate communication materials such as brochures, posters and banners.

Helvetica is most appropriately used for body copy.

arial
Administrative Typeface

Our administrative typeface is Arial, selected primarily for its compatibility with most computer systems, and also for its clarity and legibility. It should be used consistently for administrative purposes and in the general office environment such as letters, reports, presentations etc.

For matters related to corporate identity and its applications, kindly contact:

Ms Jolene Tan on 67903612 or at [email protected]