WKWSCI Students Shine at the Meta Reels Impact Awards 2025

Creativity has the power to punch above its weight, and this year our students proved it on a regional stage. At the Meta Reels Impact Awards 2025, a major Southeast Asian showcase for standout short-form content, WKWSCI’s student work competed alongside some of the biggest brands, agencies and creators across seven markets and five categories.

Top Honour for The Big Bluff

We are pleased to announce that The Big Bluff, an AY24/25 Final Year Project by Marian Teo, Sonia Tan, Tay Qi Fang and Zelene Tan, supervised by Ms Wong Pei Wen, was awarded Best Reels for Community (Singapore).

Their campaign, centred on raising awareness of casual gambling among young adults, was shortlisted alongside industry names such as Spotify and the Ministry of Sustainability and Environment. With over 1.3 million organic views accumulated within four months, the project stood out for its sharp strategic foundation and purposeful storytelling, demonstrating how student-led content can spark meaningful conversations.

Recognition for Rejuvape

We are also delighted that Rejuvape, produced for the CS4070 Issues in Advertising module, earned a nomination for Best Reels for Creators & Craft. Developed by students Wayne Liu and Ryan Choo for the Korea Health Promotion Institute, the project offered an engaging and insightful take on youth vaping, delivering a message that was both educational and entertaining.

Students in this module also participated in an AI Creativity Bootcamp at Meta in August, which further refined their skills ahead of the submission.

Celebrating Creative Excellence

These achievements reflect the imagination, discipline and craft of our students, alumni and faculty. Their work underscores WKWSCI’s commitment to nurturing storytellers who challenge conventions, create with intention and contribute meaningfully to today’s dynamic media landscape.

Congratulations to all involved for standing out on one of the region’s most prestigious creative platforms.