WKWSCI Students Make a Winning Debut at MAD STARS 2025

WKWSCI students make a winning debut at MAD STARS 2025 in Busan, earning recognition in two awards.

Two weeks ago, sixteen of our CS4070 Issues in Advertising students took on the international creative sprint, racing to crack a brief in just 30 hours. After rounds of brainstorming, late-night caffeine runs, and plenty of grit, two teams earned recognition for their creativity:

Young Stars Crystal Award — Bertina Chiew & Joween Lim

Executive Chairman’s Special Award — Amanda Tay & Coen Sim

MAD STARS is an international Marketing ∙ Advertising ∙ Digital content festival that brings together conferences, exhibitions, and competitions to celebrate creativity and cutting-edge technology. This year’s edition explored the theme “AI-vertising, AI Advertising Marketing Era.”

Beyond the accolades, the competition gave all our students a front-row seat to the pace, pressure, and possibilities of creativity in the industry.

A huge thank you to our Senior Lecturer, Wong Pei Wen, and our expert creative directors — Benson Toh, Weicong Chong, Dustan Lee, Karine Tan, Jimmy Neo, Kym Goh, Boston Ho, Shawn Lam, Junqi Liao, Tytan Chang — who mentored the teams. They turned this module into an incredible learning experience leading up to the competition.