WKWSCI Students Receive Multiple Awards at the Crowbar Awards

WKWSCI students have received multiple awards at the Crowbar Awards, one of Asia’s most established and respected creative award programmes organised by the Association of Advertising & Marketing Singapore (AAMS). The awards recognise work across advertising, design, film, branding, and innovation, and are widely regarded as a benchmark for creative practice in the region. 

This year’s wins span a wide range of categories, shaped through a practice-based curriculum and close guidance from faculty and mentors. Awarded campaign works supervised by Senior Lecturer Ms Wong Pei Wen were developed through Issues in Advertising, Branded Content Marketing for Social Media Campaigns courses, and Final Year Project. Award-winning film works supervised by Senior Lecturer Dr Kym Campbell were produced through ODYSSEE and Image & Sound Production courses, where students develop projects through hands-on storytelling and production processes. 

Several projects have also continued beyond the classroom. The Big Bluff, developed as a Final Year Project, previously received the Meta Reels Impact Award, marking its progression from academic work to wider industry recognition. 

Campaign Works 

The Big Bluff 
Marian Teo, Sonia Tan, Tay Qi Fang, Zelene Tan 
Bronze – Digital / Innovation (Social) 

Can’t Stand Vape 
Ong Rui En, Wee Reyen Lynette 
Silver – Health & Wellness (Outdoor) 

Klook Out 
Alyssa Soh, Rui Xuan Chong 
Silver – Branding (Activation) 
Silver – Digital / Innovation (Social) 

Nicotine Nerf 
Leanne Soh, Lee Lionel 
Silver – Good (Communication) 
Silver – Good (Innovation) 

Rejuvape 
Liu Rong Xuan, Ryan Choo 
Bronze – Health & Wellness (Activation) 

Same Spirit, New Spirit 
Chen Hui Li, Tan Yan Ling Stacy 
Bronze – Branding (Packaging) 

Vapocalypse Now 
Amanda Tay, Coen Sim 
Finalist – Health & Wellness (Activation) 

EXpress Delivery (Grab) 
Chloe Lim Wan Ting, Ryan Choo 
Finalist – Communication (Activation) 

Film Works 

Wheel Tracks 
Ashley Wong, Bernice Lim, Gerald Goh 
Silver – Film & Photography (Documentary) 
Silver – Film & Photography (Directing) 

Sparkling Diamond 
Haziq Adam De Silva, Karissa Yip Tze Xuan, Lim Yi Xuan 
Bronze – Film & Photography (Documentary) 
Bronze – Film & Photography (Cinematography) 

Back to Life: Margaret Drive Marketplace 
Chloe Tan Yu Xing, Lim Yi Xuan, Lydia Emmanuel Yong Yen-Pin, Ryan Choo, Tan Hong Kai 
Bronze – Film & Photography (Documentary)