By integrating multiple sources of data, such as mobile app usage, geo-locations, and social media platforms, organisations can now target their consumers more accurately. However, extracting actionable business insights is not without its challenges.
For one, there’s the speed at which data is made available (velocity). Then, there’s the anomaly and inconsistency in data (variability). And there’s also the small matter of ill-intended or erroneous data (veracity).
So, while the relationships between consumers and businesses is closer than ever thanks to digital mobile devices and social media, there are unexpected obstacles, such as privacy issues, security risks, and technostress.
At ITOM, we explore new ways to design more effective mobile technologies, as well as organisational policies and procedures, to better manage the opportunities (and challenges) associated with mobile and social media analytics.
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