NBS Faculty Promotion
Congratulations to Professors Sadat Reza and Kuangjie Zhang on their promotion to Associate Professorship!
Guest Lecture for BM2506 – Digital Marketing Course
An exclusive Zoom lecture, “Vision & Strategies Against Competitors” was presented by Mr James Chang, CBO of Lazada Group to speak more about Lazada and it’s evolving strategies amidst today’s climate on 23 March 2022.
NBS Alumni Leaders Dialogue, “The Future Role of Marketing: What you must know”
Jointly organised by the NBS Alumni Office and NBS Marketing Division, the event held on 18 March 2022 was a success! Asst Prof Charlene Chen was the moderator and Alumni guest speakers, Mr Kenneth Choo, Ms Foo Siew Ting, and Mr Stanley Toh had shared many valuable insights on Marketing with the participants. https://www.youtube.com/watch?v=h0Mv-JWmoN4
MarkeTHINK x Shopee Case Challenge
Following the success of the Grab Case Competition in 2021, MarkeTHINK had successfully approached Shopee and organized the case competition this year which is open to all undergraduate students across Singapore.
Professor Installation Ceremony 2021
The Professor Installation Ceremony was held on 13 October 2021, in-conjunction with State of the University Address (SoUA). The Ceremony was instituted to honour Professors appointed during the year. Congratulations to Prof Sharon Ng on her promotion to Full Professorship!
The 7th ASEAN Marketing Summit
Associate Professor Hooi Den Huan chaired the AMF ASEAN Caucus panel session during the 7th ASEAN Marketing Summit – “Post Normal ASEAN: The Rise of Entrepreneurial Marketing”.
Harvard Business Review – “The Psychology Behind Why We Love (or Hate) Horror”
Assistant Professor Kuangjie Zhang and his co-author explore the psychology of horror consumption in this Harvard Business Review article. (https://hbr.org/2021/10/the-psychology-behind-why-we-love-or-hate-horror) For all fans of horror, Happy Halloween!
Listen to Professor Sharon Ng’s Conversation with CNA’s Jaime Ho
Professor Sharon Ng shared her views on the green consumer with Channel News Asia. (https://www.channelnewsasia.com/listen/climate-conversations/green-consumer-paradox-can-we-walk-talk-sustainability-ep-48-2168541)
Accelerating Creativity and Excellence (ACE) Grant 2020
Associate Professor Sharon Ng and her team’s research proposal ‘Robots as Medical Professionals: Unpacking and Mitigating Public's Resistance towards Rehabilitation Robots’ was awarded the ACE grant for 2020.
Associate Professor Julien Cayla is appointed Associate Editor for Journal of Consumer Research
Upon assuming this role, Associate Professor Cayla said, "It is a true honour to start my role as Associate Editor of JCR. I look forward to doing more mentoring of junior colleagues in Singapore and in Asia, to bring more consumer culture research into the top business journals.”
Associate Professors Sharon Ng and Elaine Chan are appointed to the Editorial Review Board for Journal of Consumer Research
Associate Professors Sharon Ng and Elaine Chan are appointed to the Editorial Review Board for Journal of Consumer Research from January 2021.
As the Division of Marketing faculty, we aim to excel as thought leaders, educate NBS students to be future-ready leaders, and collaborate with industry partners to improve business practices.
Through our undergraduate, post-graduate, and PhD programmes at Nanyang Business School, we help our students to be future-ready leaders and collaborate with industry partners to improve businesses.
At the Division of Marketing, our research helps us to excel as thought leaders, educate Nanyang Business School students to be future-ready leaders, and collaborate with industry partners to improve existing business practices
Division of Marketing