Digital Strategies in Business Enterprises

Business digitalisation is changing the competitive landscape in many industries. Tech-savvy customers are demanding more. And innovations by many tech-startups are threatening to disrupt many industries, including banking and healthcare.

At ITOM, our research seeks to understand digital business strategies from two angles.

First, from the perspective of digital disruptors, we analyse their rise to understand why and how they are able to disrupt established industries.

Next, from the perspective of established industries, we examine important issues such as:
  • How do they rewire themselves for digital transformation to deal with these challenges?
  • What are the key thrusts of their digital business strategies?
  • What new digital capabilities do they need to develop to prevent the erosion of their competitive edge?
  • How can they develop the innovative mindsets to be more like the digital disruptors?

Selected Publications

Saldanha, T. J. V., Sahaym, A., Mithas, S., Andrade-Rojas, M. G., Kathuria, A., & Lee, H.-H. (2020). Turning Liabilities of Global Operations into Assets: IT-enabled Social Integration Capacity and Exploratory Innovation. Information Systems Research, 31(2). doi:10.1287/isre.2019.0890

Siew Kien Sia, Peter Weill, and Nila Zhang. Designing a Future-Ready Enterprise: The Digital Transformation of DBS Bank. California Management Review (accepted for publication).

Son, S., Kwon, H.E., Tayi, G.K., and Oh, W. (2019) Impact of Customers’ Digital Banking Adoption on Hidden Defection: A Combined Analytical-Empirical Approach, Journal of Operations Management, Published Online. 

Andrade Rojas, M.G., Ramirez Solis, E., Zhu, J. 2018. “Innovation and Network Multiplexity: R&D and the concurrent effects of two collaboration networks in an emerging economy” Research Policy, 47(6), 1111-1124.