Marketing Specialisation
The Nanyang Business School’s Marketing specialisation prepares our graduates for a digital-first world that is unfettered by borders. You will be exposed to a curriculum that is constantly updated based on feedback from our stakeholders comprising our students, alumni, and key potential employers.
You will meet dedicated and well-regarded professors and lecturers who will guide you on your journey of life-long learning. Our instructors are experts in their academic domains who imbue marketing theories and frameworks with industry relevance.
The teaching and learning pedagogies in our specialisation help students develop different soft skills pertinent to their professional careers. Group work and presentations are emphasised in each marketing course.
Our students thrive in an environment of experiential learning. Our industry partners bring their business issues to the classroom, thus providing our students the opportunities to grapple with real-life marketing problems.
You are expected to do research and draw insights from data and information. Based on these insights, you learn to build creative solutions for various problems faced by marketing professionals. You will learn to make recommendations and engage with our industry partners.