Our Faculty

The faculty of the Marketing Division is global and diverse, with more than half hailing from North America, Europe, and the Asia-Pacific region. A good proportion of our faculty members have extensive business experience and many continue to consult for major corporations in the region. This ensures that our teaching and research activities maintain a high degree of industry relevance.
   

Prof Ho Teck Hua

HO Teck Hua
President and Distinguished University Professor

Office: ABS-06-081
Email: teck.ho@ntu.edu.sg

 
AP Elaine Chan
Head of Division,
Associate Professor

Expertise: Motivation; Interpersonal Influence; Lay Beliefs; Health Behaviour
Courses: Integrated Marketing Communications

Office: ABS-06-096
Email: echan@ntu.edu.sg
   
P SharonNgSokLing

Deputy Dean,
Director (Nanyang Centre for Marketing and Technology),
Professor

Expertise: Cross-Cultural Behaviour; Globalisation; Identity; Technology and Consumption
Courses: Strategic Brand Management; Branding

Office: ABS-06-088
Email: angsl@ntu.edu.sg
    

Gemma_Updated PF
Deputy Director (Nanyang Centre for Marketing and Technology),
Professor (Practice)

Expertise: Consumer Neuroscience and AI; The Impact of AI and Digital Technologies on Human Behaviour; Multisensory Perception and Experience Design; Consumer Attention, Memory and Decision-Making; Behavioural Science and Consumer Insights

Courses:Consumer Neuroscience & Neuromarketing; Neuroscience-informed Marketing in the Age of AI; The Consumer Brain: Neuromarketing in the Age of AI

Office: ABS-06-090
Email: gcalvert@ntu.edu.sg
     

AP Julien Cayla
Associate Professor

Expertise: Anthropology of Consumption; Ethnography; Service and Customer Experiences; Qualitative Research Methods
Courses: Market Behaviour; Ethnography; International Branding; Consumer Insights

Office: ABS-06-077
Email: jcayla@ntu.edu.sg
   
AP Elison Lim
Associate Dean (Marketing and Branding),
Associate Professor

Expertise: Consumer Behaviour; Asian Consumer Psychology; Beauty; Marketing Communications; Emotions; Culture
Courses: Market Behaviour; Consumer Psychology; Consumer Insights


Office: ABS-06-076
Email: limac@ntu.edu.sg
        

Assoc Prof Lewis Lim, Nanyang Business School
Associate Professor (Practice)

Expertise: Competitive Marketing Strategy; Marketing Organisational Issues; Asian Consumer Insight; Luxury Marketing
Courses: Marketing Strategy; Luxury Marketing

Office: ABS-06-079
Email: akslim@ntu.edu.sg
     
AP Sadat Reza
Assistant Dean (Research),
Associate Professor

Expertise: Microeconometrics; Econometrics of Social Interaction; Duration Analysis
Courses: Marketing Analytics; Seminar in Marketing Modelling; Advanced Seminar in Quantitative Marketing

Office: ABS-06-098
Email: sreza@ntu.edu.sg
       
Ramanathan Vythilingam (Assoc Prof)
Associate Professor (Practice)

Expertise: Impact of Tech on Marketing, Market Research and Insights, Media Behaviour
Courses: Tech-Powered Marketing Strategies for FMCG Brands

Office: ABS-06-085
Email: ramanathan.v@ntu.edu.sg
AP Zhang KuangJie
Associate Professor

Expertise: Consumer Behaviour; Hedonic and Experiential Consumption; Numerosity; Sensory Marketing; Health Communication
Courses: Market Behaviour, Consumer Psychology, Seminar in Consumer Behaviour; Consumer Insights

Office: ABS-06-075
Email: kjzhang@ntu.edu.sg
   
ASP Charlene Chen
Deputy Director (Nanyang Centre for Marketing and Technology),
Associate Professor (Practice)

Expertise: Motivation, Emotions, Consumer Behaviour, Consumer Well-being 
Courses: Market Relationships; Marketing Sustainability for the Next Generation

Office: ABS-06-084
Email: cyjchen@ntu.edu.sg
    
ASP Chen Yupeng
Assistant Professor

Expertise: Preference Estimation; Referral Programs; Machine Learning; Field Experiments
Courses: Modern Technologies in Marketing

Office: ABS-06-074
Email: ypchen@ntu.edu.sg
     
Guanzhong_Du
Assistant Professor

Expertise: Consumer Behaviour; Consumer Inferences; Firm Perceptions; Numerical Cognition; Behavioural Pricing
Courses: Marketing Intelligence: AI & Data-Driven Insights

Office: ABS-06-083
Email: guanzhong.du@ntu.edu.sg
JYKPhoto

Assistant Professor

Expertise: Quantitative Marketing; Structural Model; Machine Learning; Public Health/Healthcare; New Technology Adoption
Courses: Strategic Brand Management

Office: ABS-06-099
Email: jongyeob.kim@ntu.edu.sg

Kyu Ree Kim

Assistant Professor

Expertise: Consumer Behaviour; Judgement and Decision-Making; Decision Support System; Recommendation; Social Inference
Courses: Consumer Insights (Consumer Behavior/Psychology)

Office: ABS-06-087
Email: kyuree.kim@ntu.edu.sg

ASP Soo Yeon Kim

Assistant Professor

Expertise: Consumer Behaviour; Symbolic Consumption; Compensatory Consumption; Social Perception; Interpersonal Processes
Courses: Digital Marketing

Office: ABS-06-086
Email: sooyeon.kim@ntu.edu.sg
ASP Li Xinlong
Assistant Professor

Expertise: Digital Marketing; Risk Preference; Financial Decision-Making; Social Networks; Machine Learning
Courses: Marketing Analytics

Office: ABS-06-078
Email: xinlong.li@ntu.edu.sg
    
Verina Que
Assistant Professor

Expertise: Causal Inference, Field Experiment, LLMs, Machine Learning, Economics of Privacy, Economics of AI, Consumer Privacy Decisions, Platform Strategies

Office: ABS-06-073
Email: verina.que@ntu.edu.sg
Dr BoeyYewTung
Senior Lecturer

Expertise: Social Media Adoption; SMEs; Sports Marketing

Courses: Marketing for the 21st Century; Strategic Brand Management

Office: ABS-06-097
Email: ytboey@ntu.edu.sg
Dr Lim Boon Chong
Deputy Head of Division,
Senior Lecturer

Expertise: Consumer Behaviour; SMEs; Word-of-mouth marketing
Courses: Marketing; Market Intelligence

Office: ABS-06-100
Email: boonchong@ntu.edu.sg
    
Dr Wong King Yin
Deputy Director (Nanyang Centre for Marketing and Technology),
Senior Lecturer

Expertise: Digital Marketing; Consumer Behaviour; Tourism and Services Marketing
Courses: Digital Marketing; Marketing Health

Office: ABS-06-101
Email: kywong@ntu.edu.sg
    
WeeCH
Emeritus Professor

Expertise: Applications of Chinese Classics To Business
Courses: Sun Zi Bingfa-Applications to Business & Marketing Strategies; Chinese Classics- Applications to Business & Marketing Strategies
ADJ Lynda wee
Adjunct Associate Professor

Expertise: Entrepreneurship; Leadership and People Management; Retailing and Adult Education
Courses: Marketing; Retail Management; Retailing Strategies
Lewis LimNanyang Professional MBA, Teacher of the Year Award
Lewis LimMSc (Marketing Science), Teacher of the Year Award

2025

Elaine ChanTeaching Excellence Award (Division)
Gemma CalvertNanyang Education Award (School)
Teaching Excellence Award (Undergraduate course)
Listed in Top 2% of world scientists published by Stanford University
Wong King YinService Excellence Award (Division)
Xinlong LiResearch Excellence Award (Division)
Zhang KuangjieMSc (Marketing Science), Teacher of the Year Award

2026

2024

Elaine ChanResearch Excellence Award (Division)
Gemma CalvertTeaching Excellence Award (Division)
Listed in Top 2% of world scientists published by Stanford University
Lim Boon ChongService Excellence Award (Division)

 

2023

Charlene Chen YijunBusiness Teacher of the Year for Undergraduate Programmes Award
Elaine ChanJohn Cheung Social Media Award (by InsPIRE)
Eunsoo KimBest Reviewer Award at 2023 Global Marketing Conference
Gemma CalvertMSc (Marketing Science), Teacher of the Year Award
Listed in Top 2% of world scientists published by Stanford University
Kuangjie ZhangResearch Excellence Award (Division)
Lewis LimNanyang Professional MBA, Teacher of the Year Award
Sadat RezaBest Paper Award, Academy of Management Annual Meetings 2023
Sharon NgTeaching Excellence Award (Division)
Wong King YinBest Short Paper Award, ENTER 2023

2022

Caleb Tse
Research Excellence Award (Division)
Gemma CalvertListed in Top 2% of world scientists published by Stanford University
Lewis LimTeaching Excellence Award (Division)
MSc (Marketing Science), Teacher of the Year Award
Business Teacher of the Year for Undergraduate Programmes Award
Sharon NgOutstanding Reviewer Award from Journal of Consumer Research (JCR)
Outstanding Area Editor Award from the International Journal of Research in Marketing (IJRM
Wong King YinJohn Cheung Social Media Award (by CTLP NTU)
Xun (Irene) HuangThird Place Top Paper Award in Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference

2021

Gemma CalvertListed in Top 2% world’s most cited researchers published by Meta-Research Innovation Center at Stanford University
Thomas AllardResearch Excellence Award (Division)
Xun (Irene) HuangTeaching Excellence Award (Division)
Outstanding Paper Award in Annual Conference of JMS China Marketing Science (JMS 中国营销科学学术年会优秀论文奖)

2020

Elaine ChanBusiness Teacher of the Year
Julien CaylaOutstanding Reviewer Award, Journal of Consumer Research
Kuangjie Zhang Teaching Excellence Award (Division)
Lewis Lim REP Teacher of the Year Award
Sadat RezaResearch Excellence Award (Division)
Sharon NgNISTH Seed Grant – Where Tech meets Humanity
Accelerating Creativity and Excellence (ACE) Grant
Teacher of the Year MSc (Marketing and Consumer Insight) Programme

2019

Charlene Chen YijunSocial Science and Humanities Research Fellowship, Social Science Research Council, Ministry of Education
Teaching Excellence Award (Division)
Elison Lim Nanyang Education Award (College)
Xun (Irene) HuangMarketing Science Institute (MSI) Young Scholar

2018

Charlene Chen YijunBest Paper Prize of the LVMH-SMU Luxury Research conference
Research Excellence Award (Division)
Elison Lim Nanyang Education Award (School)
Lewis LimTeaching Excellence Award (Division)

2017

Gemma CalvertDean’s Award for Teaching (MSc Marketing & Consumer Insight)
Sharon NgTeaching Excellence Award (Division)
Xun (Irene) HuangResearch Excellence Award (Division)

2016

Elison Lim Teaching Excellence Award (Division)
Sharon NgCertificate of Outstanding Contribution in Reviewing for Journal of Business Research

PROFESSIONAL CONTRIBUTIONS

1. Boey Yew Tung

  • Ad-hoc Reviewer, Business Process Management Journal, 2023 – present
  • Ad-hoc Reviewer, California Management Review, 2018 – present

2. Gemma Calvert

  • Editorial Review Board Member, Behavioural Science, 2020 – present
  • Review Editor, Frontiers in Human Neuroscience, 2018 - present

3. Julien Cayla

  • Area Editor, International Journal of Research in Marketing, 2025 - present
  • Associate Editor, Journal of Consumer Research, 2021 - present
  • Research Advisor, Indian Institute of Management, Udaïpur, 2020
  • Editorial Review Board Member, International Journal of Research in Marketing, 2024 - present
  • Editorial Review Board Member, Journal of Consumer Research, 2018
  • Editorial Review Board Member, Journal of Marketing Management, 2016
  • Editorial Review Board Member, Recherches et Applications en Marketing (Journal of the French Marketing Association), 2015 - 2020
  • Ad-hoc Reviewer, Journal of the Academy of Marketing Science, International Marketing Review, Journal of International Marketing, Consumption Markets and Culture, Australian Journal of Management, European Journal of Marketing, Customer Needs and Solutions, Journal of Marketing Management, Marketing Theory, Journal of Consumer Culture, Qualitative Market Research, Journal of Economic Psychology, Anthropologie et Sociétés, Qualitative Market Research Journal, Scandinavian Journal of Management, Markets, Globalization & Development Review, Recherches et Applications en Marketing, European Association for Consumer Research Conference, North American Association for Consumer Research Conference, Academy of International Business Annual Conference, ANZMAC Conference, AMA Summer and Winter Educators’ Conference, Consumer Culture Theory Conference

4. Elaine Chan

  • Editorial Review Board Member, Journal of Consumer Psychology, 2021 - present
  • Editorial Review Board Member, Journal of Consumer Research, 2019 - present
  • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Journal of Business Research

5. Charlene Chen Yijun

  • Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
  • Ad-hoc Reviewer, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Consumer Research

6. Yupeng Chen

  • Ad-hoc Reviewer, Information Systems Research, INFORMS Journal on Computing, Production and Operations Management, Research Grants Council (RGC) of Hong Kong

7. Xun (Irene) Huang

  • Editorial Review Board Member, Journal of Consumer Psychology, 2018 – present
  • Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Cross-Cultural Psychology, Journal of Marketing Research, Journal of the Association for Consumer Research, & Personality and Social Psychology Bulletin

8. Jong Yeob Kim

  • Ad-hoc Reviewer, Marketing Letters, Research Grants Council (RGC) of Hong Kong

9. Soo Kim

  • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Association for Consumer Research, Journal of Business Ethics, European Journal of Marketing, Association for Consumer Research, Society for Consumer Psychology

10. Elison Lim

  • Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Affairs, Journal of Advertising, International Marketing Review, Asian Journal of Communication, Marketing Letters, Journal of Marketing Management, Journal of Marketing Communications, Asian Journal of Social Psychology

11. Lewis Lim

  • Editorial Review Board Member, Asia Marketing Journal, 2021 - present

12. Xinlong Li

  • Ad-hoc Reviewer, Management Science and Research Grants Council (RGC) of Hong Kong

13. Sharon Ng

  • Area Editor and Guest Editor, International Journal of Research in Marketing, 2018 - present
  • Editorial Review Board Member, Journal of Consumer Research, 2021 - present
  • Editorial Review Board Member, Foundations and Trends in Marketing, 2021 – present
  • Editorial Review Board Member, Asia Marketing Journal, 2021 - present
  • Editorial Review Board Member, Journal of Business Research, 2016 - present
  • Editorial Review Board Member, Australasian Marketing Journal, 2015 – present
  • Ad-hoc Reviewer, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Economic Psychology, Journal of Cross-Cultural Psychology, Cross-Cultural Management, International Marketing Review, Organizational Behavior and Human Decision Process, Journal of International Consumer Marketing

14. Sadat Reza

  • Ad-hoc Reviewer, Experimental Economics, Marketing Letters, Marketing Science, Management Science, Research Grants Council (RGC) of Hong Kong

15. Wong King Yin

  • Ad-hoc Reviewer, International Journal of Bank Marketing, International Journal of Information Management

16. Kuangjie Zhang

  • Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
  • Ad-hoc Reviewer, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Business Research, Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, Psychology and Marketing, Journal of Consumer Research, Marketing Letters