Our Faculty

The faculty of the Marketing Division is global and diverse, with more than half hailing from North America, Europe, and the Asia-Pacific region. A good proportion of our faculty members have extensive business experience and many continue to consult for major corporations in the region. This ensures that our teaching and research activities maintain a high degree of industry relevance.
   

AP Elaine Chan
Head of Division,
Associate Professor

Expertise: Motivation; Interpersonal Influence; Lay Beliefs; Health Behaviour
Courses: Integrated Marketing Communications

Office: ABS-06-096
   
P SharonNgSokLing

Deputy Dean,
Professor

Expertise: Cross-Cultural Behaviour; Globalisation; Identity; Technology and Consumption
Courses: Strategic Brand Management; Branding

Office: ABS-06-088
Email: [email protected]
    

P Gemma Calvert
Professor (Practice)

Expertise: Consumer Neuroscience; Neuromarketing; Implicit Reaction Time Testing; Brand Sound Symbolism; Multisensory Marketing

Courses: Consumer Neuroscience; Neuromarketing; MarTech and Consumer Insight Strategy

Office: ABS-06-087
Email: [email protected]
     

AP Julien Cayla
Associate Professor

Expertise: Anthropology of Consumption; Ethnography; Service and Customer Experiences; Qualitative Research Methods
Courses: Market Behaviour; Ethnography; International Branding; Consumer Insights

Office: ABS-06-077
   
AP Elison Lim
Assistant Dean (Graduate Studies Office),
Associate Professor

Expertise: Consumer Behaviour; Asian Consumer Psychology; Beauty; Marketing Communications; Emotions; Culture
Courses: Market Behaviour; Consumer Psychology; Consumer Insights


Office: ABS-06-076
Email: [email protected]
     
   

Assoc Prof Lewis Lim, Nanyang Business School
Associate Professor (Practice)

Expertise: Competitive Marketing Strategy; Marketing Organisational Issues; Asian Consumer Insight; Luxury Marketing
Courses: Marketing Strategy; Luxury Marketing

Office: ABS-06-079
     
AP Sadat Reza
Associate Professor

Expertise: Microeconometrics; Econometrics of Social Interaction; Duration Analysis
Courses: Marketing Analytics; Seminar in Marketing Modelling; Advanced Seminar in Quantitative Marketing

Office: ABS-06-098
Email: [email protected]
       
AP Zhang KuangJie
Associate Professor

Expertise: Consumer Behaviour; Hedonic and Experiential Consumption; Numerosity; Sensory Marketing; Health Communication
Courses: Market Behaviour, Consumer Psychology, Seminar in Consumer Behaviour; Consumer Insights

Office: ABS-06-075
Email: [email protected]
   
ASP Charlene Chen
Assistant Professor

Expertise: Motivation, Emotions, Consumer Behaviour, Consumer Well-being 
Courses: Market Relationships; Marketing Sustainability for the Next Generation

Office: ABS-06-084
Email: [email protected]
    
ASP Chen Yupeng
Assistant Professor

Expertise: Preference Estimation; Referral Programs; Machine Learning; Field Experiments
Courses: Modern Technologies in Marketing

Office: ABS-06-074
Email: [email protected]
     
ASP Xun Irene Huang
Assistant Professor

Expertise: Consumer Behaviour; Branding; Emotions; Sensory Marketing
Courses: Market Relationships

Office: ABS-06-085
Email: [email protected]
    
ASP Xun Irene Huang
Assistant Professor

Expertise: Quantitative Modeling of Social Influence; Experiential Product Consumption; Machine Learning
Courses: Channel Value Creation

Office: ABS-06-073
Email: [email protected]
    
ASP Jong Yeob Kim

Assistant Professor

Expertise: Quantitative Marketing; Structural Model; Machine Learning; Public Health/Healthcare; New Technology Adoption
Courses: Strategic Brand Management

Office: ABS-06-099
Email[email protected]

 

   
ASP Soo Yeon Kim

Assistant Professor

Expertise: Consumer Behaviour; Symbolic Consumption; Compensatory Consumption; Social Perception; Interpersonal Processes
Courses: Digital Marketing

Office: ABS-06-086

   
ASP Li Xinlong
Assistant Professor

Expertise: Digital Marketing; Risk Preference; Financial Decision Making; Social Networks; Machine Learning
Courses: Marketing Analytics

Office: ABS-06-078
Email: [email protected]
    
Dr BoeyYewTung
Assistant Dean (Undergraduate),

Senior Lecturer

Expertise: Social Media Adoption; SMEs; Sports Marketing

Courses: Marketing for the 21st Century; Strategic Brand Management

Office: ABS-06-097

   
Dr Lim Boon Chong
Deputy Head of Division,
Senior Lecturer

Expertise: Consumer Behaviour; SMEs; Word-of-mouth marketing
Courses: Marketing; Market Intelligence

Office: ABS-06-100
Email: [email protected]
    
Dr Wong King Yin
Senior Lecturer

Expertise: Digital Marketing; Consumer Behaviour; Tourism and Services Marketing
Courses: Digital Marketing; Marketing Health

Office: ABS-06-101
Email: [email protected]
    
WeeCH
Emeritus Professor

Expertise: Applications of Chinese Classics To Business
Courses: Sun Zi Bingfa-Applications to Business & Marketing Strategies; Chinese Classics- Applications to Business & Marketing Strategies
ADJ Lynda wee
Adjunct Associate Professor

Expertise: Entrepreneurship; Leadership and People Management; Retailing and Adult Education
Courses: Marketing; Retail Management; Retailing Strategies

2023

Kuangjie ZhangResearch Excellence Award (Division)
Sharon NgTeaching Excellence Award (Division)
Elaine ChanJohn Cheung Social Media Award (by InsPIRE)
Eunsoo KimBest Reviewer Award at 2023 Global Marketing Conference
Charlene Chen YijunBusiness Teacher of the Year for Undergraduate Programmes Award
Lewis LimNanyang Professional MBA, Teacher of the Year Award
Gemma CalvertMSc (Marketing Science), Teacher of the Year Award
Wong King YinBest Short Paper Award, ENTER 2023

 

2022

Caleb Tse
Research Excellence Award (Division)
Lewis LimTeaching Excellence Award (Division)
MSc (Marketing Science), Teacher of the Year Award
Business Teacher of the Year for Undergraduate Programmes Award
Sharon Ng
Outstanding Reviewer Award from Journal of Consumer Research (JCR)
Outstanding Area Editor Award from the International Journal of Research in Marketing (IJRM)
Gemma CalvertListed in Top 2% of world scientists published by Stanford University
Xun (Irene) HuangThird Place Top Paper Award in Association for Education in Journalism and Mass Communication (AEJMC) Annual Conference
Wong King YinJohn Cheung Social Media Award (by CTLP NTU)

 

2021

Thomas Allard
Research Excellence Award (Division)
Gemma CalvertListed in Top 2% world’s most cited researchers published by Meta-Research Innovation Center at Stanford University
Xun (Irene) Huang
Teaching Excellence Award (Division)
Outstanding Paper Award in Annual Conference of JMS China Marketing Science (JMS 中国营销科学学术年会优秀论文奖)

 

2020

Julien CaylaOutstanding Reviewer Award, Journal of Consumer Research
Elaine ChanBusiness Teacher of the Year
Lewis Lim
REP Teacher of the Year Award
Sharon Ng
NISTH Seed Grant – Where Tech meets Humanity
Accelerating Creativity and Excellence (ACE) Grant
Teacher of the Year MSc (Marketing and Consumer Insight) Programme
Sadat Reza
Research Excellence Award (Division)
Kuangjie Zhang
Teaching Excellence Award (Division)

 

2019

Charlene Chen Yijun
Social Science and Humanities Research Fellowship, Social Science Research Council, Ministry of Education
Teaching Excellence Award (Division)
Xun (Irene) HuangMarketing Science Institute (MSI) Young Scholar
Elison Lim
Nanyang Education Award (College)

 

2018

Charlene Chen Yijun
Best Paper Prize of the LVMH-SMU Luxury Research conference
Research Excellence Award (Division)
Elison Lim
Nanyang Education Award (School)
Lewis LimTeaching Excellence Award (Division)

 

2017

Gemma CalvertDean’s Award for Teaching (MSc Marketing & Consumer Insight)
Xun (Irene) HuangResearch Excellence Award (Division)
Sharon Ng
Teaching Excellence Award (Division)

 

2016

Elison Lim
Teaching Excellence Award (Division)
Sharon Ng
Certificate of Outstanding Contribution in Reviewing for Journal of Business Research

 

PROFESSIONAL CONTRIBUTIONS

1. Boey Yew Tung
  • Ad-hor Reviewer, California Management Review, Business Process Management Journal

2. Gemma Calvert
  • Editorial Review Board Member, Behavioural Science, 2020 – present
  • Review Editor, Frontiers in Human Neuroscience, 2018 - present

3. Julien Cayla
  • Associate Editor, Journal of Consumer Research, 2020 - present
  • Research Advisor, Indian Institute of Management, Udaïpur, 2020 - present
  • Editorial Review Board Member, Markets, Globalization & Development Review, 2017 - present
  • Editorial Review Board Member, Journal of Marketing Management, 2016 - present
  • Editorial Review Board Member, Recherches et Applications en Marketing (Journal of the French Marketing Association), 2016 - present

4. Elaine Chan
  • Editorial Review Board Member, Journal of Consumer Psychology, 2021 - present
  • Editorial Review Board Member, Journal of Consumer Research, 2019 - present
  • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing, Journal of Business Research

5. Charlene Chen Yijun
  • Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
  • Ad-hoc Reviewer, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Consumer Research

6. Yupeng Chen
  • Ad-hoc Reviewer, Information Systems Research, INFORMS Journal on Computing, Production and Operations Management, Research Grants Council (RGC) of Hong Kong

 

7. Xun (Irene) Huang
  • Editorial Review Board Member, Journal of Consumer Psychology, 2018 – present
  • Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Cross-Cultural Psychology, Journal of Marketing Research, Journal of the Association for Consumer Research, & Personality and Social Psychology Bulletin

8. Soo Kim
  • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of the Association for Consumer Research, Journal of Business Ethics, European Journal of Marketing, Association for Consumer Research, Society for Consumer Psychology
     
    9. Elison Lim
    • Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Affairs, Journal of Advertising, International Marketing Review, Asian Journal of Communication, Marketing Letters, Journal of Marketing Management, Journal of Marketing Communications, Asian Journal of Social Psychology

    10. Lewis Lim
    • Editorial Review Board Member, Asia Marketing Journal, 2021 - present

    11. Xinlong Li
    • Ad-hoc Reviewer, Management Science and Research Grants Council (RGC) of Hong Kong

    12. Sharon Ng
    • Area Editor and Guest Editor, International Journal of Research in Marketing, 2018 - present
    • Editorial Review Board Member, Journal of Consumer Research, 2021 - present
    • Editorial Review Board Member, Foundations and Trends in Marketing, 2021 – present
    • Editorial Review Board Member, Asia Marketing Journal, 2021 - present
    • Editorial Review Board Member, Journal of Business Research, 2016 - present
    • Editorial Review Board Member, Australasian Marketing Journal, 2015 – present
    • Ad-hoc Reviewer, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Economic Psychology, Journal of Cross-Cultural Psychology, Cross-Cultural Management, International Marketing Review, Organizational Behavior and Human Decision Process, Journal of International Consumer Marketing

    13. Sadat Reza
    • Ad-hoc Reviewer, Experimental Economics, Marketing Letters, Marketing Science, Management Science, Research Grants Council (RGC) of Hong Kong

    14. Wong King Yin
    • Ad-hoc Reviewer, International Journal of Bank Marketing, International Journal of Information Management

    15. Kuangjie Zhang
    • Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
    • Ad-hoc Reviewer, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Journal of Business Research, Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, Psychology and Marketing, Journal of Consumer Research, Marketing Letters