Our Faculty

The faculty of the Marketing Division is global and diverse, with more than half hailing from North America, Europe, and the Asia-Pacific region. A good proportion of our faculty members have extensive business experience and many continue to consult for major corporations in the region. This ensures that our teaching and research activities maintain a high degree of industry relevance.
   

APSharonNgSokLing

Associate Professor,
Head of Division

Expertise: Cross-Cultural Behaviour; Globalisation; Identity; Technology and Consumption
Courses: Strategic Brand Management; Branding

Office: S3 01A 14
Email: angsl@ntu.edu.sg
    

P Gemma Calvert
Professor (Practice)

Expertise: Consumer Neuroscience; Neuromarketing; Implicit Reaction Time Testing; Brand Sound Symbolism; Multisensory Marketing

Courses: Consumer Neuroscience; Neuromarketing; MarTech and Consumer Insight Strategy

Office: S3 01A 25
Email: gcalvert@ntu.edu.sg
     

AP Julien Cayla
Associate Professor

Expertise: Anthropology of Consumption; Ethnography; Service and Customer Experiences; Qualitative Research Methods
Courses: Market Behaviour; Market Intelligence; Ethnography; International Branding; Consumer Insights

Office: S3 B2B 46
Email: jcayla@ntu.edu.sg
   
AP Elaine Chan
Associate Professor

Expertise: Motivation; Interpersonal Influence; Lay beliefs; Health Behaviour
Courses: Integrated Marketing Communications

Office: S3 01C 83
Email: echan@ntu.edu.sg
   
AP Hooi Den Huan

Associate Professor 

Expertise: Strategic Marketing; Entrepreneurship
Courses: Innovation Marketing; Marketing in the Global Environment; Entrepreneurial Marketing and Business Development; Marketing

Office: S3 01C 74
Email: adhhooi@ntu.edu.sg
     
   

AP Lam Shun Yin
Associate Professor

Expertise: Digital Marketing; Retail and Service Research

Courses: Marketing Communications: An Integrated Approach

Office: S3 B1C 95
Email: asylam@ntu.edu.sg
     

AP Elison Lim
Associate Professor,
Assistant Dean (Graduate Studies Office)

Expertise: Consumer Behaviour; Asian Consumer Psychology; Beauty; Marketing Communications; Emotions; Culture
Courses: Market Behaviour; Consumer Psychology


Office: S3 B1B 73
Email: limac@ntu.edu.sg
     
   

AP Lewis Lim
Associate Professor (Practice)

Expertise: Competitive Marketing Strategy; Marketing Organisational Issues; Asian Consumer Insight; Luxury Marketing
Courses: Marketing Strategy;Strategic Marketing; Strategic Marketing; Marketing; Marketing

Office: S3 B2C 95
Email: akslim@ntu.edu.sg
     
ASP Thomas Allard
Assistant Professor

Expertise: Behavioral Pricing; Judgment and Decision Making; Morality
Courses: Market Intelligence; Marketing Research

Office: S3 B1C 97
Email: tallard@ntu.edu.sg
      
ASP Charlene Chen
Assistant Professor

Expertise: Motivation, Emotions, Consumer Behaviour, Consumer Well-being 
Courses: Market Relationships

Office: S3 B1C 91
Email: cyjchen@ntu.edu.sg
    
ASP Chen Yupeng
Assistant Professor

Expertise: Preference Estimation; Referral Programs; Machine Learning; Field Experiments
Courses: Modern and Emerging Technologies in Marketing

Office: S3 B1C 90
Email: ypchen@ntu.edu.sg
     
ASP Xun Irene Huang
Assistant Professor

Expertise: Consumer Behaviour; Branding; Emotions; Sensory Marketing
Courses: Market Relationships

Office: S3 B1A 23
Email: huangxun@ntu.edu.sg
    
ASP Xun Irene Huang
Assistant Professor

Expertise: Quantitative Modeling of Social Influence; Experiential Product Consumption; Biometrics Measurement; Machine Learning
Courses: Channel Value Creation

Office: S3 B1C 88
Email: eunsoo@ntu.edu.sg
    
ASP Li Xinlong
Assistant Professor

Expertise: Digital Marketing; Risk Preference; Financial Decision Making; Social Networks; Machine Learning
Courses: Market Intelligence

Office: S3 B2C 88
Email: xinlong.li@ntu.edu.sg
    
AP Sadat Reza
Assistant Professor

Expertise: Microeconometrics; Econometrics of Social Interaction; Duration Analysis
Courses: Marketing Analytics; Seminar in Marketing Modelling; Advanced Seminar in Quantitative Marketing

Office: S3 B1A 12
Email: sreza@ntu.edu.sg
       
APCalebTse
Assistant Professor

Expertise: Marketing Strategy; Innovation; Advertising
Courses: Strategic Brand Management; Branding

Office: S3 01B 59
Email: caleb.tse@ntu.edu.sg
    
AP Zhang KuangJie
Assistant Professor

Expertise: Consumer Behaviour; Hedonic and Experiential Consumption; Numerosity; Sensory Marketing; Health Communication
Courses: Market Behaviour, Consumer Psychology, Seminar in Consumer Behaviour

Office: S3 B1A 18
Email: kjzhang@ntu.edu.sg
   
DrBoeyYewTung
Assistant Dean (Undergraduate)

Senior Lecturer

Expertise: Social Media Adoption; SMEs; Sports Marketing

Courses: Marketing for the 21st Century; Digital Marketing; Strategic Brand Management

Office: S3 B1B 70
Email: ytboey@ntu.edu.sg

   
Dr Lim Boon Chong
Lecturer

Expertise: Consumer Behaviour; SMEs; Word-of-mouth marketing
Courses: Marketing; The Global Marketer

Office: S3 B2B 55
Email: boonchong@ntu.edu.sg
    
Dr Wong King Yin
Lecturer

Expertise: Digital Marketing; Consumer Behaviour; Tourism and Services Marketing
Courses: Digital Marketing; Marketing Health

Office: S3 B2C 93
Email: kywong@ntu.edu.sg
    
WeeCH
Adjunct Professor

Expertise: Applications of Chinese Classics To Business
Courses: Sun Zi Bingfa-Applications to Business & Marketing Strategies; Chinese Classics- Applications to Business & Marketing Strategies
HongHai
Adjunct Professor

Expertise: Influence of Confucianism and Taoism on Human Resource Management of Chinese Enterprises; The Cultural Origins of Guanxi in Chinese Business
Courses: The Business Environment in China; East Asian Cultures & Management Practices
ADJ Lynda wee
Adjunct Associate Professor

Expertise: Entrepreneurship; Leadership and People Management; Retailing and Adult Education
Courses: Retail Management; Retailing Strategies
ADJ Gerard
Adjunct Associate Professor

Expertise: Services Marketing; Social Marketing
Courses: Services Marketing; Social Marketing: Making the World a Better Place

2020

Julien CaylaOutstanding Reviewer Award, Journal of Consumer Research
Elaine ChanBusiness Teacher of the Year
Lewis Lim
REP Teacher of the Year Award
Sharon Ng
NISTH Seed Grant – Where Tech meets Humanity
Accelerating Creativity and Excellence (ACE) Grant
Teacher of the Year MSc (Marketing and Consumer Insight) Programme
Sadat Reza
Research Excellence Award (Division)
Kuangjie Zhang
Teaching Excellence Award (Division)

 

2019

Charlene Chen Yijun
Social Science and Humanities Research Fellowship, Social Science Research Council, Ministry of Education
Teaching Excellence Award (Division)
Xun (Irene) HuangMarketing Science Institute (MSI) Young Scholar
Elison Lim
Nanyang Education Award (College)

 

2018

Charlene Chen Yijun
Best Paper Prize of the LVMH-SMU Luxury Research conference
Research Excellence Award (Division)
Elison Lim
Nanyang Education Award (School)
Lewis LimTeaching Excellence Award (Division)

 

2017

Gemma CalvertDean’s Award for Teaching (MSc Marketing & Consumer Insight)
Xun (Irene) HuangResearch Excellence Award (Division)
Sharon Ng
Teaching Excellence Award (Division)

 

2016

Elison Lim
Teaching Excellence Award (Division)
Sharon Ng
Certificate of Outstanding Contribution in Reviewing for Journal of Business Research

 

PROFESSIONAL CONTRIBUTIONS

1. Thomas Allard
  • Associate Editor, Pricing track, Summer American Marketing Association, Boston, 2021 - present
  • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Letters

2. Gemma Calvert
  • Review Editor, Frontiers in Human Neuroscience, 2018 - present
  • Ad-hoc Reviewer, Food Quality and Preference Behavioural Science Sensors

3. Julien Cayla
  • Associate Editor, Journal of Consumer Research, 2020 - present
  • Research Advisor, Indian Institute of Management, Udaïpur, 2020 - present
  • Editorial Review Board Member, Markets, Globalization & Development Review, 2017 - present
  • Editorial Review Board Member, Journal of Marketing Management, 2016 - present
  • Editorial Review Board Member, Recherches et Applications en Marketing (Journal of the French Marketing Association), 2016 - present

4. Elaine Chan
  • Editorial Review Board Member, Journal of Consumer Psychology, 2021 - present
  • Editorial Review Board Member, Journal of Consumer Research, 2020 - present
  • Ad-hoc Reviewer, Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Journal of Retailing

5. Charlene Chen Yijun
  • Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
  • Ad-hoc Reviewer, Journal of Consumer Psychology, International Journal of Research in Marketing, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, Journal of the Association for Consumer Research, Journal of Experimental Social Psychology, Personality and Individual Differences

6. Yupeng Chen
  • Ad-hoc Reviewer, INFORMS Journal on Computing

7. Hooi Den Huan
  • Ad-hoc Reviewer, Retail and Marketing Review

8. Xun (Irene) Huang
  • Editorial Review Board Member, Journal of Consumer Psychology, 2018 – present
  • Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Cross-Cultural Psychology, Journal of Marketing Research, Journal of the Association for Consumer Research, & Personality and Social Psychology Bulletin

9. Lam Shun Yin
  • Editorial Review Board Member, Journal of Interactive Marketing, 2005 - 2009, 2017 - present
  • Ad-hoc Reviewer, International Journal of Research in Marketing

10. Elison Lim
  • Ad-hoc Reviewer, International Journal of Research in Marketing, Journal of Consumer Affairs, Journal of Advertising, International Marketing Review, Asian Journal of Communication, Marketing Letters, Journal of Marketing Management, Journal of Marketing Communications, Asian Journal of Social Psychology

11. Lewis Lim
  • Editorial Review Board Member, Asia Marketing Journal, 2021 - present
  • Ad-hoc Reviewer, Marketing Letters, Decision Sciences, Cornell Hospitality Quarterly, European Management Journal

12. Xinlong Li
  • Ad-hoc Reviewer, Management Science

13. Sharon Ng
  • Area Editor and Guest Editor, International Journal of Research in Marketing, 2018 - present
  • Editorial Review Board Member, Journal of Consumer Research, 2021 - present
  • Editorial Review Board Member, Foundations and Trends in Marketing, 2021 – present
  • Editorial Review Board Member, Asia Marketing Journal, 2021 - present
  • Editorial Review Board Member, Journal of Business Research, 2016 - present
  • Editorial Review Board Member, Australasian Marketing Journal, 2015 – present
  • Ad-hoc Reviewer, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Economic Psychology, Journal of Cross-Cultural Psychology, Cross-Cultural Management, International Marketing Review, Organizational Behavior and Human Decision Process; Journal of the Association for Consumer Research

14. Sadat Reza
  • Ad-hoc Reviewer, Experimental Economics, Marketing Letters, Marketing Science, Management Science

15. Caleb Tse
  • Editorial Review Board Member, International Journal of Advertising, 2018 - present
  • Ad-hoc Reviewer, Journal of International Business Studies, Journal of Advertising, Journal of Current Issues and Research in Advertising

16. Wong King Yin
  • Ad-hoc Reviewer, Asian Case Research Journal, International Journal of Information Management

17. Kuangjie Zhang
  • Editorial Review Board Member, Journal of Public Policy & Marketing, 2020 - present
  • Ad-hoc Reviewer, Organizational Behavior and Human Decision Processes, Journal of Consumer Research, International Journal of Research in Marketing, Psychology & Marketing, Marketing Letters