Seminars and Conferences
SCP Boutique Conference

29 Jul 2022 - 31 Jul 2022
Alumni, Industry/Academic Partners, Prospective Students, Public
With increasing globalization, the need to understand how consumers’ cultural background and values shape their judgments, choice, and behaviors has never been more important for firms. For example, more than 70% of sales of US companies come from outside the country. Coca-Cola earns 75% of operating income and two-thirds of profit outside of North America. The figures for some other countries like Japan and Germany are even higher at 90% and 94%, respectively.
Not surprisingly, a great deal of research in the last few decades has focused on the role of culture in consumer behavior. For instance, in the persuasion domain, extensive research has clearly established that the content of and responses to advertising appeals are culturally influenced. Some cultures are more likely to use certain kinds of ad appeals than are other cultures (e.g., Alden, Hoyer, and Lee, 1993; Choi and Miracle, 2004; Han and Shavitt, 1994; Hong, Muderrisoglu, and Zinkhan, 1987; Kim and Markus, 1999).
However, nearly all of the evidence accumulated so far has dealt with the distinction between individualist (IND) and collectivist (COL), or independent and interdependent, cultural classifications. Recognizing this limitation, Shavitt et al. (2006) issued a call to researchers to go beyond the individualism-collectivism dichotomy and examine alternate dimensions of culture, given the limitations of studying a single dimension to explain vast and multifaceted phenomena associated with culture. Paying heed to this call, researchers have recently begun to examine the role of alternate dimensions of culture, such as power distance belief (e.g., Han, Lalwani, and Duhachek 2017; Lalwani and Forcum 2016; Zhang, Winterich, and Mittal 2010; Winterich and Zhang 2014), local-global identity (e.g., Gao, Zhang, and Mittal 2016: Zhang and Khare 2009; Yang, Sun, Lalwani, and Janakiraman 2019), and tight versus loose cultures (Li, Gordon, and Gelfand, 2017). Furthermore, in the Handbook of Culture and Consumer Behavior, Ng and Lee (2015) also called for more research on the impact of culture on other aspects of marketing that have received minimal attention in the literature (e.g., pricing, consumer well-being, financial decision making).
This proposed conference aims to showcase the latest research on cross-cultural consumer behavior. The conference will be open to those with a serious interest in understanding how culture shapes consumers’ judgments, choices, responses, and behaviors through high rigorous theoretical and empirical research. In addition, specific researchers engaged in research in the area will be encouraged to participate and share insights regarding the antecedents, consequences, processes, and boundary conditions relating to the role of culture. A unique highlight of the conference will be a keynote speech by a world-renowned scholar who can give a good perspective on recent developments in cross-cultural consumer behavior and topics needing more work.
1 Jun | The Mental Mapping of Magnitude: New Insights from Examining Response Biases By Dr Ellie J. Kyung, University of Pennsylvania |
25 May | On Phone and Self: How Smartphone use Influences Self-expressive Choice By Assoc Prof Aner Sela, University of Florida |
11 May | Rivals Disappeared and Returned to Shelves: Carryover and Spillover Impact of Conflict Delisting in Retail Stores By Asst Prof Hongshuang (Alice) Li, Ohio State University |
5 May | Complementing Human Effort in Online Reviews: A Deep Learning Approach to Automatic Content Generation and Review Synthesis By Prof Praveen Kopalle, Dartmouth University |
21 Apr | Fundraising Design in a Competitive Market By Prof Greg Allenby, Ohio State University |
5 Apr | Fewer Clicks, More Purchases By Prof Young-Hoon Park, Cornell University |
31 Mar | BEAT Unintended Bias in Personalized Policies By Assoc Prof Eva Ascarza, Harvard Business School |
18 Nov | How Political Ideology Shapes Preferences for Observably Inferior Products by Assoc Prof Nailya Ordabayeva, Boston College |
11 Nov | Information Asymmetry in the Crowdfunding Markets: Entrepreneurial Disincentives, Home Bias and Cheap Talk By Assoc Prof Jian Ni, Johns Hopkins University |
23 Sept | Growing Influence By Mr Zheng Gong, University of Toronto |
20 Sept | When Influencers Create Content: The (Possibly) Conflicting Roles of Live Streamers By Mr Wooyong Jo, Emory University |
16 Sept | The Effectiveness of Membership Free Shipping: An Empirical Investigation on Consumers’ Purchase Behaviors and Retailers’ Profits By Ms Fangfei Guo, Texas A&M University |
9 Sept | Display Ad Measurement Using Observational Data: A Reinforcement Learning Approach By Mr Srinivas Tunuguntla, University of Wisconsin - Madison |
3 Sept | Implications of Revenue Models and Technology for Content Moderation Strategies By Mr Yi Liu, The Wharton School, University of Pennsylvania |
20 Aug | Seller-Initiated Consumer Financing and Consumer Sales-Finance Conflicts By Ms Chenchen Di, University of Illinois at Urbana-Champaign |
19 May | Dynamic Coupon Targeting Using Batch Deep Reinforcement Learning: An Application to LiveStream Shopping By Asst Prof Xiao Liu, Stern School of Business, New York University |
16 Mar | Conversational Dynamics: When Does Employee Language Matter? By Assoc Prof Yang LI, Cheung Kong Graduate School of Business (CKGSB) |
23 Nov | Look the Part? The Role of Profile Pictures in Online Labor Markets By Assoc Prof Lan Luo, University of Southern California |
5 Oct | Store Closed: How Consumers Respond to Retail Store Closures By Ms Shi Qiaoni, University of Pittsburgh |
1 Oct | How Clustering Can Attenuate Hedonic Decline By Mr Chen Jinjie, University of Minnesota |
28 Sep | Tough Crowd: How Observers Influence Compensatory Consumption By Asst Prof Soo Kim, Cornell University |
6 Feb | Package Offers and Price Rate Calculations: How Price Rates Influence Price and Promotional Sensitivity By Prof Rajesh Bagchi, Virginia Tech |
20 Jan | The Utility of Sadness: How Sadness Promotes Subjective Well-being By Dr Jeff Rotman, Deakin University |
21 Nov | You Don’t Have to Compromise: Trade-off Decisions in a Hierarchical Process By Associate Professor Jill Lei, University of Melbourne |
6 Nov | The Role of Memory and Theory of Mind in Children’s Happiness with Past Experiences By Assoc Prof Lan Nguyen Chaplin, University of Illinois at Chicago |
6 Sep | How to Thwart Discounting of Discounts By Asst Prof Yang Haiyang, Johns Hopkins University |
29 Aug | QR Codes Make Location Matter Even More: The Mere Exposure Effect of QR Codes By Assoc Prof Wang Wenbo, Hong Kong University of Science and Technology |
22 Jul | The Ambassador Effect: How Inducing an Ambassador Role Increases Consumers’ Prosocial Marketplace Behavior and Patronage Intentions Associate Professor Martin Mende, Florida State University |
9 May | Benefiting from and Defending against Copycat Brands By Prof David K Tse, University of Hong Kong |
15 Apr | Dynamic Resource Allocation on Multi-Category Two-Sided Platforms By Prof Qiaowei Shen, Peking University |
27 Mar | Mindful Matching : Ordinal versus Nominal Attributes By Prof Kelly L. Haws, Vanderbilt University |
21 Feb | When Signaling Status Backfires: How Signals of Self-Interest Undermine Cooperation By Professor Alixandra Barasch, New York University |
19 Feb | Moral Intuitions Towards Market Exchange By Prof Amit Bhattacharjee, Eramus University |
21 Jan | Hurts So Good: Luxury Products which incur Environmental Cost are Preferred by Status Seeking Consumers By Prof Darren Dahl, University of Columbia |
7 Jan | Key Values Driving Consumer Preferences in Asian Emerging Markets By Prof Nancy Wong, University of Wisconsin-Madison |
14 Nov | Customer Learning and Revenue – Maximizing Trial Design By Mr Takeaki Sunada, University of Pennsylvania |
13 Nov | When Taking a Stand on Controversial Social Issues Hurts or Helps the Organization : Anticipatory Self-Threat and Dishonest Behaviour By Prof Amna Kirmani, University of Maryland |
5 Nov | Can Musicians and Fans Benefit When a Primary Ticket Platform Controls the Resales Market? Theory and Evidence By Mr Zou Tianxin, Washington University |
31 Oct | Secrecy and Consumer Behavior By Prof Yuwei Jiang, Hong Kong Polytechnic University |
29 Oct | The Informational Role of Sponsored Advertising on Online Retail Marketplaces By Ms Long Fei, Columbia University |
25 Oct | Retooling B2B Sales Force for Digital Leadscoring By Mr Shashank (Sash) Vaid, Houston University |
24 Oct | In-Consumption Social Listening with Moment-to-Moment Unstructured Data : The Case of Movie Appreciation and Live Comments By Mr Zhang Qiang, Hong Kong University of Science and Technology |
22 Oct | Walking a Fine Line : Customer Retention in Mobile App Targeting By Ms Hao Xinying, The University of Texas at Austin |
19 Oct | Geographic Sub-Branding via Manufacture Location: How Does “Made in” Change Your Purchase? By Ms Ding Ma, Stanford University |
17 Oct | New Contexts, Data and Methods: A Quick Overview. Presenting two studies By Prof Kersi D. Antia, Western University |
15 Oct | Dynamics of Musical Success : A Bayesian Nonparametric Approach By Mr Khaled Boughanmi, Columbia University |
8 Oct | How Does a Firm Learn in a Changing World? The Case of Prosper Marketplace By Mr Li Xinlong, University of Toronto |
28 Sep | Information Provision and Streamlined Medical Service: Evidence from a Mobile Appointment App By Dr Yang Nan, National University of Singapore (NUS) |
30 Aug | Friend Number Paradox By Assoc Prof Dai Xianchi, Chinese University of Hong Kong |
5 Jul | On Angels and Demons: How to Encourage Good and Discourage Bad Behavior By Assoc Prof Bram Van den Bergh, Erasmus University |
30 May | Labeling Debt as Ordinary Increases Consumer Motivation to Repay Debt By Assoc Prof Simon Blanchard, Georgetown University |
9 May | How Residential Mobility Influence Donation By Asst Professor Wang Yajin, University of Maryland |
26 Apr | Attribute Embedding: Learning Distributed Representations of Product Attributes from Consumer Reviews By Asst Prof Shane Wang, Western University |
4 Apr | Firm Expansion, Size Spillovers and Market Dominance in Retail Chain Dynamics By Prof Ahmed Khwaja, Cambridge Judge Business School |
21 Mar | New Product Ideation and Creativity: The Role of End-User Incorporation through Visual Mental Imagery By Assoc Prof Ravi Mehta, University of Illinois at Urbana Champaign |
21 Feb | Belief Formation Under Signal Correlation By Assoc Prof Tanjim Hossain, University of Toronto |
24 Jan | Choice and Quantity in Food-Related Self-Control: Theory and Evidence from Lab and Field By Prof Anirban Mukhopadhyay, Hong Kong University of Science and Technology |
10 Jan | The Influence of Consumers’ Misbehavior on Responses to Service Failure By Assoc Prof Zhang Meng, Chinese University of Hong Kong |
9 Nov | Meet Me Halfway: The Value of Bargaining By Ms Xu Zhang, University of Michigan |
19 Oct | Media Platforms’ Content Provision Strategy and Source of Profits By Mr Jinzhao Du, Duke University |
12 Oct | The Seesaw Self: Possessions, Identity (De)Activation, and Task Performance By Ms Jae (Jaeyeon) Chung, Columbia University |
28 Sep | Enhancing Effectiveness of Referral Programs by Promoting Active Matching: Evidence from Field Experiments By Mr Yupeng Chen, University of Pennsylvania |
27 Sep | Lacking a Resource or Being One: Money Scarcity versus Time Scarcity Differently Shape Self-Value and Product Judgments By Ms Jane So, University of Washington |
25 Sep | In-Store Learning and Trial of New Brands: Implications for Retail Competition By Mr Jialie Chen, Cornell University |
22 Sep | Visual Listening In: Extracting Brand Image Portrayed on Social Media By Ms Liu Liu, New York University |
15 Sep | Understanding the Effect of Information Disclosure on Industry Payments to Physicians By Ms Tong Guo, University of Michigan |
11 Sep | Planes, Trains, and Co-Opetition: Evidence from China By Mr Marco Shaojun Qin, University of Minnesota |
8 Sep | Exploring the Role of Creative Engagement on Donation Behavior By Ms Lidan Xu, University of Illinois at Urbana-Champaign |
6 Sep | How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities By Mr Mansur Khamitov, Western University |
31 Aug | Competition and the Impact of Online Reviews on Product Financial Performance: Evidence from the Hotel Industry By Ms Hulya Karaman, Emory University |
24 Aug | Unpacking Self-Control: When More Categories Lead to Lower Consumption Budgets By Mr Miaolei (Liam) Jia, National University of Singapore |
23 Mar | Double-Edged Effects Of Customer Participation In New Product Development: The Moderating Roles Of Global Integration And Local Adaptation Mechanisms By Asst Prof Caleb H. Tse, Sungkyunkwan University, Seoul |
8 Feb | The Effect of Anthropomorphism On Consumer Decision Making By Asst Prof Rocky Peng Chen, Hong Kong Baptist University |
28 Oct | Competition Among Retail Formats By Ms Chaoqun Chen, Northwestern University |
25 Oct | A Semantic Approach For Estimating Consumer Content Preferences from Online Search Queries By Ms Jia Liu, Columbia University |
13 Oct | Witnessing Moral Violations Increases Conformity In Consumption By Ms Ping Dong, University of Toronto |
6 Oct | Modelling The Role Of Uncertainty In Cause-Based Crowdfunding: A Multiple Discrete Continuous Choice Approach By Mr Prasad Vana, London Business School |
20 Sep | Social Versus Economic Factors In Network Formation: An Empirical Analysis Of The Multi-Level Marketing Industry By Ms Eunsoo Kim, University of Michigan |
9 Sep | Me-Too Or Exclusive? The Role Of Consumer Heterogeneity On Value-Enhancing Investments And It Impact On Product Differentiation In Conspicuous Goods Markets By Asst Prof S. Sajeesh, City University of New York |
29 Aug | When And How Does Market Share Drive Firm Profits? By Mr Abhi Bhattacharya, Indiana University |
24 Aug | Modeling Dynamics in Crowdfunding By Mr Chul Kim, University of Maryland |
5 Feb | Cross-Domain Effects of Guilt On Desire For Self-Improvement Products By Mr Thomas Allard, University of British Columbia |
2 Feb | Exchange Attributes, Governance Mechanisms, And Opportunism In Buyer-Supplier Relationships: The Overlooked Role Of Institutional Forces By Prof Julie Juan Li, City University of Hong Kong |
28 Jan | Input Vs. Output: Social Comparison Perspective By Asst Prof Elaine Chan, Tilburg University |
26 Jan | The Endowment Effect Of Experiences: The Role of Narrative Processing By Ms Li Jiang, University of California, Los Angeles |