Seminars and Conferences


SCP Boutique Conference

29 Jul 2022 - 31 Jul 2022 Alumni, Industry Partners, Prospective Students, Public
Organised by:
Jessie Tay

With increasing globalization, the need to understand how consumers’ cultural background and values shape their judgments, choice, and behaviors has never been more important for firms. For example, more than 70% of sales of US companies come from outside the country. Coca-Cola earns 75% of operating income and two-thirds of profit outside of North America. The figures for some other countries like Japan and Germany are even higher at 90% and 94%, respectively.

Not surprisingly, a great deal of research in the last few decades has focused on the role of culture in consumer behavior. For instance, in the persuasion domain, extensive research has clearly established that the content of and responses to advertising appeals are culturally influenced. Some cultures are more likely to use certain kinds of ad appeals than are other cultures (e.g., Alden, Hoyer, and Lee, 1993; Choi and Miracle, 2004; Han and Shavitt, 1994; Hong, Muderrisoglu, and Zinkhan, 1987; Kim and Markus, 1999).

However, nearly all of the evidence accumulated so far has dealt with the distinction between individualist (IND) and collectivist (COL), or independent and interdependent, cultural classifications. Recognizing this limitation, Shavitt et al. (2006) issued a call to researchers to go beyond the individualism-collectivism dichotomy and examine alternate dimensions of culture, given the limitations of studying a single dimension to explain vast and multifaceted phenomena associated with culture. Paying heed to this call, researchers have recently begun to examine the role of alternate dimensions of culture, such as power distance belief (e.g., Han, Lalwani, and Duhachek 2017; Lalwani and Forcum 2016; Zhang, Winterich, and Mittal 2010; Winterich and Zhang 2014), local-global identity (e.g., Gao, Zhang, and Mittal 2016: Zhang and Khare 2009; Yang, Sun, Lalwani, and Janakiraman 2019), and tight versus loose cultures (Li, Gordon, and Gelfand, 2017). Furthermore, in the Handbook of Culture and Consumer Behavior, Ng and Lee (2015) also called for more research on the impact of culture on other aspects of marketing that have received minimal attention in the literature (e.g., pricing, consumer well-being, financial decision making).

This proposed conference aims to showcase the latest research on cross-cultural consumer behavior. The conference will be open to those with a serious interest in understanding how culture shapes consumers’ judgments, choices, responses, and behaviors through high rigorous theoretical and empirical research. In addition, specific researchers engaged in research in the area will be encouraged to participate and share insights regarding the antecedents, consequences, processes, and boundary conditions relating to the role of culture. A unique highlight of the conference will be a keynote speech by a world-renowned scholar who can give a good perspective on recent developments in cross-cultural consumer behavior and topics needing more work.

16 Mar
Conversational Dynamics: When Does Employee Language Matter?
By Assoc Prof Yang LI, Cheung Kong Graduate School of Business (CKGSB)


23 NovLook the Part? The Role of Profile Pictures in Online Labor Markets
By Assoc Prof Lan Luo, University of Southern California
5 OctStore Closed: How Consumers Respond to Retail Store Closures
By Ms Shi Qiaoni, University of Pittsburgh
1 OctHow Clustering Can Attenuate Hedonic Decline
By Mr Chen Jinjie, University of Minnesota
28 SepTough Crowd: How Observers Influence Compensatory Consumption
By Asst Prof Soo Kim, Cornell University
6 FebPackage Offers and Price Rate Calculations: How Price Rates Influence Price and Promotional Sensitivity
By Prof Rajesh Bagchi, Virginia Tech
20 JanThe Utility of Sadness: How Sadness Promotes Subjective Well-being
By Dr Jeff Rotman, Deakin University


21 NovYou Don’t Have to Compromise: Trade-off Decisions in a Hierarchical Process
By Associate Professor Jill Lei, University of Melbourne
6 NovThe Role of Memory and Theory of Mind in Children’s Happiness with Past Experiences
By Assoc Prof Lan Nguyen Chaplin, University of Illinois at Chicago
6 SepHow to Thwart Discounting of Discounts
By Asst Prof Yang Haiyang, Johns Hopkins University
29 AugQR Codes Make Location Matter Even More: The Mere Exposure Effect of QR Codes
By Assoc Prof Wang Wenbo, Hong Kong University of Science and Technology
22 JulThe Ambassador Effect: How Inducing an Ambassador Role Increases Consumers’ Prosocial Marketplace Behavior and Patronage Intentions
Associate Professor Martin Mende, Florida State University
9 MayBenefiting from and Defending against Copycat Brands
By Prof David K Tse, University of Hong Kong
15 AprDynamic Resource Allocation on Multi-Category Two-Sided Platforms
By Prof Qiaowei Shen, Peking University
27 MarMindful Matching : Ordinal versus Nominal Attributes
By Prof Kelly L. Haws, Vanderbilt University
21 FebWhen Signaling Status Backfires: How Signals of Self-Interest Undermine Cooperation
By Professor Alixandra Barasch, New York University
19 FebMoral Intuitions Towards Market Exchange
By Prof Amit Bhattacharjee, Eramus University
21 JanHurts So Good: Luxury Products which incur Environmental Cost are Preferred by Status Seeking Consumers
By Prof Darren Dahl, University of Columbia
7 JanKey Values Driving Consumer Preferences in Asian Emerging Markets
By Prof Nancy Wong, University of Wisconsin-Madison


14 NovCustomer Learning and Revenue – Maximizing Trial Design
By Mr Takeaki Sunada, University of Pennsylvania
13 NovWhen Taking a Stand on Controversial Social Issues Hurts or Helps the Organization : Anticipatory Self-Threat and Dishonest Behaviour
By Prof Amna Kirmani, University of Maryland
5 NovCan Musicians and Fans Benefit When a Primary Ticket Platform Controls the Resales Market?  Theory and Evidence
By Mr Zou Tianxin, Washington University
31 OctSecrecy and Consumer Behavior
By Prof Yuwei Jiang, Hong Kong Polytechnic University
29 OctThe Informational Role of Sponsored Advertising on Online Retail Marketplaces
By Ms Long Fei, Columbia University
25 OctRetooling B2B Sales Force for Digital Leadscoring
By Mr Shashank (Sash) Vaid, Houston University
24 OctIn-Consumption Social Listening with Moment-to-Moment Unstructured Data : The Case of Movie Appreciation and Live Comments
By Mr Zhang Qiang, Hong Kong University of Science and Technology
22 OctWalking a Fine Line : Customer Retention in Mobile App Targeting
By Ms Hao Xinying, The University of Texas at Austin
19 OctGeographic Sub-Branding via Manufacture Location: How Does “Made in” Change Your Purchase?
By Ms Ding Ma, Stanford University
17 OctNew Contexts, Data and Methods: A Quick Overview. Presenting two studies
By Prof Kersi D. Antia, Western University
15 OctDynamics of Musical Success : A Bayesian Nonparametric Approach
By Mr Khaled Boughanmi, Columbia University
8 OctHow Does a Firm Learn in a Changing World?  The Case of Prosper Marketplace
By Mr Li Xinlong, University of Toronto
28 SepInformation Provision and Streamlined Medical Service: Evidence from a Mobile Appointment App
By Dr Yang Nan, National University of Singapore (NUS)
30 AugFriend Number Paradox
By Assoc Prof Dai Xianchi, Chinese University of Hong Kong
5 JulOn Angels and Demons: How to Encourage Good and Discourage Bad Behavior
By Assoc Prof Bram Van den Bergh, Erasmus University
30 MayLabeling Debt as Ordinary Increases Consumer Motivation to Repay Debt
By Assoc Prof Simon Blanchard, Georgetown University
9 MayHow Residential Mobility Influence Donation
By Asst Professor Wang Yajin, University of Maryland
26 AprAttribute Embedding: Learning Distributed Representations of Product Attributes from Consumer Reviews
By Asst Prof Shane Wang, Western University
4 AprFirm Expansion, Size Spillovers and Market Dominance in Retail Chain Dynamics
By Prof Ahmed Khwaja, Cambridge Judge Business School
21 MarNew Product Ideation and Creativity: The Role of End-User Incorporation through Visual Mental Imagery
By Assoc Prof Ravi Mehta, University of Illinois at Urbana Champaign
21 FebBelief Formation Under Signal Correlation
By Assoc Prof Tanjim Hossain, University of Toronto
24 JanChoice and Quantity in Food-Related Self-Control: Theory and Evidence from Lab and Field
By Prof Anirban Mukhopadhyay, Hong Kong University of Science and Technology
10 JanThe Influence of Consumers’ Misbehavior on Responses to Service Failure
By Assoc Prof Zhang Meng, Chinese University of Hong Kong


9 NovMeet Me Halfway: The Value of Bargaining
By Ms Xu Zhang, University of Michigan
19 OctMedia Platforms’ Content Provision Strategy and Source of Profits
By Mr Jinzhao Du, Duke University
12 OctThe Seesaw Self: Possessions, Identity (De)Activation, and Task Performance
By Ms Jae (Jaeyeon) Chung, Columbia University
28 SepEnhancing Effectiveness of Referral Programs by Promoting Active Matching: Evidence from Field Experiments
By Mr Yupeng Chen, University of Pennsylvania
27 SepLacking a Resource or Being One: Money Scarcity versus Time Scarcity Differently Shape Self-Value and Product Judgments
By Ms Jane So, University of Washington
25 SepIn-Store Learning and Trial of New Brands: Implications for Retail Competition
By Mr Jialie Chen, Cornell University
22 SepVisual Listening In: Extracting Brand Image Portrayed on Social Media
By Ms Liu Liu, New York University
15 SepUnderstanding the Effect of Information Disclosure on Industry Payments to Physicians
By Ms Tong Guo, University of Michigan
11 SepPlanes, Trains, and Co-Opetition: Evidence from China
By Mr Marco Shaojun Qin, University of Minnesota
8 SepExploring the Role of Creative Engagement on Donation Behavior
By Ms Lidan Xu, University of Illinois at Urbana-Champaign
6 SepHow Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities
By Mr Mansur Khamitov, Western University
31 AugCompetition and the Impact of Online Reviews on Product Financial Performance: Evidence from the Hotel Industry
By Ms Hulya Karaman, Emory University
24 AugUnpacking Self-Control: When More Categories Lead to Lower Consumption Budgets
By Mr Miaolei (Liam) Jia, National University of Singapore
23 MarDouble-Edged Effects Of Customer Participation In New Product Development: The Moderating Roles Of Global Integration And Local Adaptation Mechanisms
By Asst Prof Caleb H. Tse, Sungkyunkwan University, Seoul
8 FebThe Effect of Anthropomorphism On Consumer Decision Making
By Asst Prof Rocky Peng Chen, Hong Kong Baptist University


28 OctCompetition Among Retail Formats
By Ms Chaoqun Chen, Northwestern University
25 OctA Semantic Approach For Estimating Consumer Content Preferences from Online Search Queries
By Ms Jia Liu, Columbia University
13 OctWitnessing Moral Violations Increases Conformity In Consumption
By Ms Ping Dong, University of Toronto
6 OctModelling The Role Of Uncertainty In Cause-Based Crowdfunding: A Multiple Discrete Continuous Choice Approach
By Mr Prasad Vana, London Business School
20 SepSocial Versus Economic Factors In Network Formation: An Empirical Analysis Of The Multi-Level Marketing Industry
By Ms Eunsoo Kim, University of Michigan
9 SepMe-Too Or Exclusive? The Role Of Consumer Heterogeneity On Value-Enhancing Investments And It Impact On Product Differentiation In Conspicuous Goods Markets
By Asst Prof S. Sajeesh, City University of New York
29 AugWhen And How Does Market Share Drive Firm Profits?
By Mr Abhi Bhattacharya, Indiana University
24 AugModeling Dynamics in Crowdfunding
By Mr Chul Kim, University of Maryland
5 FebCross-Domain Effects of Guilt On Desire For Self-Improvement Products
By Mr Thomas Allard, University of British Columbia
2 FebExchange Attributes, Governance Mechanisms, And Opportunism In Buyer-Supplier Relationships: The Overlooked Role Of Institutional Forces
By Prof Julie Juan Li, City University of Hong Kong
28 JanInput Vs. Output: Social Comparison Perspective
By Asst Prof Elaine Chan, Tilburg University
26 JanThe Endowment Effect Of Experiences: The Role of Narrative Processing
By Ms Li Jiang, University of California, Los Angeles



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