Julien Cayla, associate professor of Marketing, has received the Journal of Consumer Research’s 2020 Outstanding Reviewer Award for his constructive, benevolent, and punctual reviews during the previous year. The journal has also appointed Associate Professor Cayla an Associate Editor in January 2021.
The Journal of Consumer Research, published by Oxford University Press, is one of the top journals in its field and covers all aspects of consumer behaviour, including psychology, sociology, economics, anthropology, and communications. As an Associate Editor, Associate Professor Cayla is responsible for helping to decide which academic papers should be accepted for publishing, specifically on papers dealing with consumer culture.
"It is a true honour to start my role as Associate Editor of JCR in January. Only a handful of people in Asia have served in that capacity at the Journal of Consumer Research. I hope that my appointment will serve as a signal for consumer culture theory (CCT) researchers in Asia that this field of research is gaining recognition.
Given that my research heavily draws from anthropology and sociology, I am also hoping we see these approaches gain more traction in Asian business schools. As part of my role, I look forward to doing more mentoring of junior colleagues in Singapore and in Asia, to bring more consumer culture research into the top business journals,” shared Associate Professor Cayla.