Published on 11 Dec 2021

Retailers ride boom in festive season sales

The Sunday Times, page A18 -

Retailers both online and offline are gearing up for the upcoming 12.12 retail push after sales on Nov 11, better known as 11.11, and Black Friday recorded better figures than the same period last year. Shoppers approached by The Sunday Times said they are looking forward to the 12.12 and holiday season sales. Mr Brandon Chia, a third-year communications student at NTU, noted that retailers are offering more exclusive discounts online. So the 24-year-old decided to shop only during online sales.