Where communication meets community

_{WKWSCI students work alongside members of the local community during a WeeTrip service-learning project in Laos.} 

At the Wee Kim Wee School of Communication and Information (WKWSCI), communication is more than creating compelling campaigns or telling engaging stories. It is about connecting with people, understanding different perspectives and using those skills to make a meaningful difference. 

That belief comes to life through WeeVolunteer, WKWSCI's student-led volunteering club. Established in 2018, WeeVolunteer provides students with opportunities to apply what they learn in the classroom while supporting local and overseas communities. More than simply volunteering their time, students are encouraged to use their knowledge of communication, media and storytelling to empower communities in practical and sustainable ways. Whether spending time with elderly residents, working alongside persons with disabilities or collaborating with communities across Southeast Asia, they discover that communication can be a powerful tool for building relationships, fostering understanding and creating positive social impact. 

Over the years, WeeVolunteer has grown into a vibrant community of students committed to giving back. Through its local service arm, WeeReach, more than 100 student volunteers take part in regular volunteering sessions with community partners such as Jamiyah Home for the Aged and SPD Singapore. Beyond weekly engagements, the club also organises ad hoc volunteering initiatives that encourage more WKWSCI students to contribute to the community. 

^{WKWSCI students volunteering with SPD Singapore through WeeReach, WeeVolunteer’s local service arm.} 

Beyond Singapore, WeeTrip extends this spirit of service across Southeast Asia through annual overseas service-learning projects. Working alongside local communities, students apply their communication, media and storytelling skills to address real-world challenges while building meaningful, long-term partnerships. 

One example is a WeeTrip project in Luang Prabang, Laos. Partnering with Porsaa Learning Centre & Art Gallery, a social enterprise dedicated to preserving the traditional craft of handmade Saa paper, the students recognised that while the organisation had a compelling story and a meaningful mission, it had limited digital visibility. Putting their skills in strategic communication, content creation and digital media to use, the team developed reusable graphic templates, conducted product photography and created a practical social media content strategy tailored to the organisation's needs. More importantly, they worked alongside founder Salyna Ting, equipping her with the confidence and skills to continue sharing Porsaa's story independently. By enabling the organisation to strengthen its own digital presence, the students helped ensure that its heritage and craftsmanship could continue reaching audiences long after the project had ended. Projects like these demonstrate how the skills students develop at WKWSCI can create meaningful impact far beyond the classroom. 

For Boo Yiting, President of WeeVolunteer (2025 – 2026), it is the people she has met along the way that have made the biggest impression. 

"I found a home in WeeVolunteer throughout my four years at WKWSCI, and my favourite thing has always been the people and their hearts. Learning from both our beneficiaries and fellow WeeVolunteer members has shown me that community is built through the small, consistent ways we choose to show up for one another. Rather than big moments or always knowing the right things to say, it's about listening with empathy, being present, and having a willingness to learn just as much as a willingness to serve." 

As each new committee builds on the work of those before them, WeeVolunteer continues to grow through the collective efforts of generations of WKWSCI students. More than a student organisation, it reflects the School's belief that communication is ultimately about people. Through every conversation, campaign and community partnership, students learn that the most meaningful impact often begins with listening, empathy and a willingness to serve.