​Unzipping the truth about male cancer in a sensitive area

The Business Times, page 22

Testicular cancer occurs most commonly in young men aged 15-30. But early detection and treatment can result in a 95 per cent survival rate. The Balls’ in Your Court awareness campaign's messages dare to be cheeky without trivialising the severity of cancer. Led by students from WKWSCI at NTU, in partnership with National Youth Council, Singapore Cancer Society, National Cancer Centre Singapore, and PanAsia Surgery Group, the campaign aims to normalise conversations about health and self-care through campaign messaging that dares to be cheeky without trivialising the severity of cancer.