​NTU students address negative implications of early screen exposure on young children’s development

The New Age Parents

Play Beyond The Screen, a pioneering communications campaign helmed by four final-year undergraduates at NTU seeks to encourage and empower parents to manage young children’s screen device use through active mediation and interactive play. Play Beyond The Screen has taken to social media platforms to increase parents’ knowledge levels of the associated health concerns and offer screen-free alternatives such as themed-printables and craft tutorials that parents can adopt to engage their children. The campaign encourages parents to take a customisable screen-free pledge as a call-to-action to kickstart their screen-free commitment. To date, over 450 parents have taken the screen-free pledge.