Programme Overview

FlexiMasters in Marketing in a Digital World is offered by Nanyang Business School, Singapore,  as part of the FlexiMasters series launched by Nanyang Technological University, Singapore (NTU Singapore).

The FlexiMasters in Marketing in a Digital World is designed to help marketers succeed in this digital age. To do well as a marketer, you need to know how to tell a good brand story, the tools (digital and non-digital) available at your disposal, and how to use data to inform your decision.

The program will equip you with fundamental marketing knowledge and important analytic and digital marketing skills to meet industry demands in this age of complexity. So, if you are currently a marketer who would like to refresh your knowledge or someone who would like to switch to a marketing role, this is the program for you. 


  • Provide you with better access to postgraduate-level training so you can personalise your learning pathway and upskill/reskill in a timely fashion

  • Enable you to build on your experience, transit and prepare for a career shift, and become future-ready in an ever-changing employment market

  • Earn credits that you can stack towards a postgraduate degree at Nanyang Business School, Singapore

1. Our programme consists of five advanced business courses, worth a total of 15 academic units (AUs):

  • Five courses, each worth three AUs.

2. Each course comprises:

  • An online 9-hour self-paced component
  • A 30-hour in-class component, over four weekends, a mix of in-person and online (with considerations for COVID-19 restrictions).

3. Upon graduating, the following qualifications will be awarded:

  • FlexiMasters  will only be awarded to students attaining 15 AUs for a course with a minimum GPA OF 2.5

  • Students attaining 9 AUs for a course with a minimum GPA of 2.5will be eligible for a Graduate Certificate.

  • A course can be counted towards the award of both a Graduate Certificate and a FlexiMasters. That is, a course that has been counted towards the AU requirements for a Graduate Certificate can be also counted towards its adjoining FlexiMasters. However, the course cannot be reused to fulfil the AU requirements of a different Graduate Certificate or a FlexiMasters.
  • While no pre-requisites are needed to enrol in the course/s, participants with relevant background and/or experience may have a better understanding of their course content.
  • Priority will be given to candidates who choose to complete four courses within this specific FlexiMasters programme.

The 2022 intakes for this programme will be in August and November.

Upon the date of your application, you will be considered for the nearest upcoming intake. For example: Your application on the 3rd of June 2022 will be considered for the August 2022 intake.

If an intake is fully enrolled, your application will be considered for the following available intake. For example: Your application on the 3rd of June 2022 will be considered for the November 2022 intake if the April intake is fully enrolled at that time.

Updates to your application status will be sent to you at least 6 weeks before commencement of programme.

As seats are limited, please send in your application early to avoid disappointment.

Venue: Suntec City

  • The course duration is 30 weeks, with four Saturday classes per module.

  • The programme has been designed for a blend of in-person and online classes.  

  • Mandatory attendance is required for programme info session. (Details will be provided upon successful admittance into the programme.)

ModuleObjective

Value Creation Through Effective Marketing

The first part of the module will examine the fundamentals of marketing. The coverage of the fundamentals will allow professionals new to marketing to understand the discipline better. For seasoned marketers, it is a refresher on the fundamentals of effective marketing.

In the second part of the module, you will be exposed to current ideas (e.g., customer experience, digital transformation) relevant to the marketing discipline. After this course, you will understand the role of marketing in driving value creation in any organisation. This module will also set the basics for the next four modules in this FlexiMasters.

Uncovering Consumer Insights

In today’s rapidly-changing business environment, understanding consumer insights is crucial for marketers to stay ahead of their game. This course will introduce you to consumer behaviour concepts and frameworks that help marketers build a deep understanding of their target consumers; this, in turn, enables you to distil useful consumer insights for business decision-making.

After completing this course, you will understand the psychology of how consumers make decisions (i.e., how consumers think, feel, and choose between different alternatives such as brands, products, or services). You will also understand the influence of social and cultural environments (e.g., friends, family, and culture) on consumption patterns, and how marketers can adapt or improve their campaigns/strategies to more effectively reach and influence the consumers. 

 

Social Media Listening and Analytics

How can companies effectively leverage their social media engagement to achieve their marketing objectives? Social media listening enables companies to build timely consumer insights by using analytic tools to tap into different big social data. This social media listening course provides digital marketers with awareness of social media listening, knowledge of different analytic tools for Big Data from social interactions, as well as, experience of developing insights from their social media activities.

Additionally, this course equips you with the knowledge and skills to investigate existing business operational data to continually develop innovative marketing insights and new solutions for marketing decisions. You will be exposed to various data modelling techniques using real-life business data that will allow you to provide useful predictions such as pricing, consumer trend analysis, and the likes. This course systematically introduces the process of developing a strong business analytic case starting from exploring the data context to finally obtaining the explanatory or predictive results, especially in the context of social media.

Omnichannel Communication

Consumers today are bombarded with many unwanted messages daily. As a result, consumers have become more skeptical, more fragmented, and more difficult to reach than before. To effectively engage consumers, it is increasingly important for companies to develop an omnichannel communication strategy.

Omnichannel communication requires marketers to focus on developing an integrated marketing communication plan to reach consumers on all channels effectively and efficiently. To engage customers, companies consider the platforms and devices their customers use. Information and insights developed are used to develop an integrated omnichannel customer experience by aligning the companies' objectives, design, and messages across all utilised channels.

In this course, you will learn about crafting effective messages and making efficient use of different channels (both traditional and digital channels). By the end of this course, you should not only be familiar with a large body of marketing communication knowledge but should also be able to apply this information to create effective omnichannel communication strategies.

 

 

Power of Branding

The brands that a firm has invested in and developed over time are typically their most valuable assets. Product designs, manufacturing processes, and other business processes may be easily copied, but a strong brand is something that cannot be easily reproduced.

Many Asian companies are coming to terms with the importance of branding and are putting more resources into building a strong brand. This is evident from the number of branding awards (e.g., Singapore Promising Brand Award, Readers’ Digest Most Trusted Brand Award etc.) being handed out in recent years. Companies are also paying top dollars for branding managers.

This course aims to inform you about the current theories and findings on how firms manage brands. 

 

FlexiMasters in Marketing in a Digital World can be stacked into MSc (Marketing Science) and similarly accredited under the following conditions:

  • Up to 9 AUs of FlexiMasters can be transferred to MSc (Marketing Science) (3 courses equivalent). The 3 courses are as follows:

- Value Creation Through Effective Marketing
- Uncovering Consumer Insights
- Power of Branding

  • The academic units earned from FlexiMasters are valid for five (5) years for transfer of credits to a relevant/adjoining Master’s by Coursework programme.
  • Transfer of credits is by application and the application will be assessed and approved by the Programme Owners.
  • The minimum Grade Point eligible for transfer of credits is 2.5. The Programme Owners may recommend a higher Grade Point for transfer of credits.
  • Academic units from Graduate Certificate or FlexiMasters programme that are approved for transfer of credits will however not be included in the computation of CGPA for the Master’s by Coursework programme.
  • The course must not have been used for exemption/transfer of credits into another programme.

Admission to Full Nanyang Business School Master’s Programme
Participants have to meet all required admission standards of the selected Master’s programme.

 

 Course Fees in SGD
 Fees BEFORE funding & GST Fees AFTER funding & GST
Singapore Citizens (aged 21-39) / PR (aged ≥21)
70% Funding
$20,000.00 $6,420.00
Singapore Citizens (aged ≥40)
MCES1 - up to 90%
$20,000.00 $2,420.00
SME-sponsored Singapore Citizens / PR
ETSS2​ - up to 90%
$20,000.00 $2,420.00
​NTU Class of 2020/2021+
Fee payable to NBS after 70% SSG Funding and use of $3,200 Alumni Credits** and NTU Class of 2020/2021 COVID-19 support​ package
$20,000.00 $0.00

1. Under the SkillsFuture Mid-career Enhanced Subsidy (MCES) scheme. For more information, visit the SkillsFuture website here.
2. Under the Enhanced Training Support for Small & Medium Enterprises (ETSS) scheme. For more information, click here.

Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray part of the net course fee. You can submit their SkillsFuture Credit claims by logging into MySkillsFuture.sg. Please click here for “How do I submit a claim for SkillsFuture credit?” and other FAQs.

Funding Requirements
- You must achieve a minimum of 75% attendance for each module.
- You must complete and pass all assessment components.

You do not need to contact SkillsFuture or SkillsConnect for funding before course registration. NTU will handle the funding paperwork for both self and company-sponsored applicants. You will be invoiced the net amount after funding and GST.

**NTU Alumni Course Credits

All NTU/NIE alumni may utilise their alumni credits of $1,600 to co-pay up to 50% of the nett fee (exclusive of prevailing GST) payable for courses offered by NTU-Continuing Education Training (CET) Units. It is your responsibility to inform us if you wish to utilize alumni credits before the start of the programme. For more info, please click here.

+NTU Class of 2020/2021

  • Full fee waiver is only applicable for Singaporeans and PR (full-time undergraduate students).
  • Cash payment may be due if you have used up any free CET course or Alumni course credits prior to enrolling in FlexiMasters.
  • There will be no refund of $3,200 Alumni course credits if you withdraw from the programme after successful admission. 

1. What is the course schedule and duration of the FlexiMasters programme?

Please look under ‘Course Schedule & Venue’ for the run dates of the classes.

 

2. Will I be able to pursue more than 1 FlexiMasters programme?

There are no restrictions but it’s advisable to take up 1 FlexiMasters at a time as the schedule might overlap. Eventually, all of the applications will be reviewed by the Selection Committee.

 

3. I’m only interested in one of the modules in one of the FlexiMasters Programme. Will I be able to pursue that module?

FlexiMasters is a bundled programme. When you apply for a FlexiMasters programme, it will be considered that you’re applying for all the modules.

 

4. How will the credits earned from the FlexiMasters contribute to a NBS Master’s programme?

FlexiMasters is a stackable programme where credits earned are eligible for credit transfer to a NBS Master’s programme. However, participants are required to meet the admission standards of their selected NBS Master’s programme. For more information about the NBS Master’s Programme, you may visit this link: https://www.ntu.edu.sg/business/admissions/graduate-studies


5. What is the course assessment like?

Course assessment will differ from module to module. This will be determined by the respective teaching faculty. Assessment components will be shared upon successful admittance to the programme. Some of the assessment components may consist of Individual coursework, Group coursework, Quizzes and Class Participation.

 

6. When will the course outlines be made available?

Course outlines will be shared upon successful admittance to the FlexiMasters programme.

 

7. Will the cost of a FlexiMasters course be fully waived for students who graduated from the NTU full-time undergraduate class of 2020/2021?

Course fees are fully waived for students who graduated from the NTU full-time undergraduate class of 2020 & 2021 (subject to participants meeting SSG's funding criteria​ and $3,200 NTU Alumni Course Credits​). For NTU Class 2020 & 2021, they will be eligible for FlexiMasters full funding till June 2022. Terms and conditions will apply for full funding.

 

8. Will the cost of a FlexiMasters course be fully waived for International students who graduated from the NTU full-time undergraduate class of 2020/2021?

As SSG Funding is only applicable to Singaporeans & PR, International students will need to bear 70% of the cost fees. However, they will still be eligible for the $3,200 NTU Alumni Course Credits & Covid 19 Support Package.

 

9. Can I still use my Alumni Credit? When does my Alumni Credit Expire? Can I check the balance of my Alumni Credit?

Kindly email to PACE regarding queries of your Alumni Credit: PaCE-Marketing@ntu.edu.sg


10. Can I get a rough idea of the difficulty level?

These are advanced graduate Business courses embedded with academic rigour necessary for the academic units in the programme. Due diligence is required to pass the modules in the programme.

 

11. If I do not pass the course or any of its components, would the funding still hold? Or would it be revoked?

In the event you do not pass a course, you will not be eligible for funding. Hence, you will have to pay for any outstanding fees thereafter.

 

12. Will there be more details available on the course curriculum, such as the types of software being used and the specific topics covered in each module?

Once you have successfully enrolled into the programme, more information will be given to you regarding the modules.

 

Find out about the FlexiMasters route, the various subsidies and more here

  • There will be an administrative fee of $2,000 for participants who withdraw from the programme after successful admission.
  • Nanyang Executive Education reserves the right to change the date, venue, and mode of delivery due to unforeseen circumstances or prevailing government advisory.
  • Nanyang Technological University will have the final decision on the mode of delivery for the class (either in-person or online) and students will be notified accordingly.
  • There will be no make-up classes for absentees.
  • Participants who wish to progress to a Master’s Programme upon attaining a Graduate Certificate or a FlexiMasters must submit a separate application for admission and the criteria for admission to the Master’s Programme would apply.
For more information about this course, please contact us at  nbs_fleximasters@ntu.edu.sg.