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FlexiMasters in Strategic Marketing for Business Growth Programme Overview
Gain a competitive advantage with up to 90% SkillsFuture Funding - an exceptional opportunity unique to the NBS FlexiMasters
The FlexiMasters in Strategic Marketing for Business Growth is designed to equip you with the fundamental marketing knowledge, concepts and key insights to accelerate business growth and development. Paired with attaining skills in trending domains of data analytics and harnessing market intelligence, this programme will prepare a learner to meet industry demands in this age of complexity.
If you are currently aspiring to be a marketer who can contribute to the business growth of an organisation or even considering a career transition into the exciting world of marketing to make meaningful impact to business outcomes, this is the programme for you.
Programme Ambassador
Appropriate level of academic rigour and mental stimulation
“It's an alternative to an MBA or a full master’s degree for busy working professionals like myself to upgrade ourselves. And a good way to start going back to do something in a more structured way, in the classroom style.”
— Head, Regional Marketing, Energy & Infrastructure Asia South, Kang Peck Tze
Engineer turned preschool teacher/manager picks up Marketing
"What stood out to me was the programme's focus on real-life scenarios, pushing us to apply what we learned in tangible ways. It pushed me to apply learned theories in real scenarios, reshaping my approach to digital marketing."
— Educator/Manager, Soh Yan Da
Key Benefits
- Provide you with better access to postgraduate-level training so you can personalise your learning pathway and upskill/reskill in a timely fashion
- Enable you to build on your experience, transit and prepare for a career shift, and become future-ready in an ever-changing employment market
- Earn credits that you can stack towards a postgraduate degree at Nanyang Business School, Singapore
How FlexiMasters in Strategic Marketing for Business Growth Works
1. Our programme consists of five advanced business courses, worth a total of 15 Academic Units (AUs):
- Five courses, each worth three AUs
2. Each course comprises:
- 39-hours (including in-class component, online self-paced learning and assessment hours)
- You are required to attain a minimum of GP 2.5, a C+ grade equivalent, to be awarded the AU for each course
3. Mode of class delivery:
- The default mode of delivery are in-person classes, with considerations for online classes when necessary
4. Upon graduating, the following qualifications will be awarded:
- FlexiMasters will be awarded to students attaining 15 AUs, with a minimum GP of 2.5, a C+ grade equivalent, from each considered course
- Graduate Certificate will be awarded to students attaining 9 AUs, with a minimum GP of 2.5, a C+ grade equivalent, from each considered course
Admission Requirements
While no pre-requisites are needed to enrol in the course/s, participants with relevant background and/or experience may have a better understanding of their course content.
Course Schedule and Venue
The next intake for this programme will be in September 2025.
If an intake is fully enrolled, your application will be considered for the next available intake.
Updates to your application status will be sent to you at least 6 weeks before commencement of the programme.
As seats are limited, please send in your application early to avoid disappointment.
| Module | Class Dates |
|---|---|
| Value Creation Through Effective Marketing | 20 Sep, 27 Sep, 4 Oct, 11 Oct 2025 |
| Uncovering Consumer Insights | 25 Oct, 1 Nov, 8 Nov, 15 Nov 2025 |
| Marketing Analytics | 17 Jan, 24 Jan, 31 Jan, 7 Feb 2026 |
| Marketing Intelligence | 28 Feb, 7 Mar, 14 Mar, 28 Mar 2026 |
| Power of Branding | 18 Apr, 25 Apr, 9 May, 16 May 2026 |
Programme Attendance
- Successfully admitted participants have to commit to the published schedule.
- The course duration is 30 weeks, with four Saturday classes per module.
- All classes are held in-person only, from 8.30am to 5.30pm at the Lifelong Learning Institute (near Paya Lebar MRT) and the last day of class on 16 May 2026 at NTU Nanyang Business School Gaia.
- No make-up classes for absentees.
- Mandatory attendance is required for programme info session and details will be provided upon successful admittance into the programme.
- Nanyang Technological University reserves the right to change the date, time, venue, and mode of delivery of classes due to unforeseen circumstances or prevailing government advisory.
Programme Curriculum
Course curriculum for this programme has been updated to ensure currency of course content and resources.
Course curricula pending final approval from SkillsFuture Singapore (SSG).
| Module | Objective |
|---|---|
 Value Creation Through Effective Marketing | This course equips learners with core marketing fundamentals—perfect for beginners and a valuable refresher for seasoned marketers. Learners will explore current ideas, such as customer experience and digital transformation, relevant to the marketing discipline. This course highlights marketing’s role in value creation across all functions in today’s fast-evolving digital economy. This includes roles that have a cross-functional need to implement marketing strategies for business growth. Learning Outcomes
|
 Uncovering Consumer Insights | This course helps learners understand consumer behaviour and how to derive valuable consumer insights for effective business decisions. Learners will explore the psychology of how consumers make purchase decisions, specifically how they think, feel, and choose between different brands, products, or services. Learners will also understand the influence of social and cultural environments, such as friends, family, and culture, on consumption patterns. They will explore how marketers can adapt or improve their campaigns/strategies to influence target audiences more effectively. Learning Outcomes
|
 Marketing Intelligence | This course equips learners with essential marketing research skills to make informed decisions like a Marketing Manager. Learners will explore key qualitative and quantitative marketing research methods and understand how to apply them, leading to effective decision-making. This course also highlights the value of marketing research towards adopting best practices and in guiding strategic business decisions for marketers, policymakers and organisations. Learning Outcomes
|
 Marketing Analytics | This course equips learners with the essential data analytics skills to uncover innovative marketing insights from business operational data and develop new solutions for marketing decisions. Learners will explore social media listening, Big Data analytic tools for social interactions, and deriving insights from social media activities. They will be exposed to various data modelling techniques, allowing them to derive useful predictions such as pricing, consumer trend analysis, and the likes, using real-life business data. Learning Outcomes
|
 Power of Branding | The brands that a firm has invested in and developed over time are typically their most valuable assets. Product designs, manufacturing processes and other business processes may be easily copied, but a strong brand cannot be easily reproduced. Many Asian firms are investing in building a strong brand, evident from the number of branding awards, such as the Singapore Promising Brand Award, being handed out in recent years. This course highlights the growing importance of branding and equips aspiring business leaders with practical knowledge to manage brands and enhance their brand value in the market. Learning Outcomes
|
Pathway to NBS Master's Programme
FlexiMasters in Strategic Marketing for Business Growth can be stacked into MSc (Marketing Science) and similarly accredited under the following conditions:
- Up to 15 Academic Units (AUs) from the five courses of FlexiMasters may be transferred to MSc (Marketing Science).
- The AUs earned from FlexiMasters courses are valid for up to five (5) years for transfer of credits to a relevant/adjoining Master’s programme.
- Transfer of credits is by application and will be assessed and approved by the relevant Programme Owners.
- Transfer of credit eligibility will be reviewed by the postgraduate programme office upon application for a Master’s degree programme, subjected to all prevailing policies at NBS and NTU at that time.
- The minimum Grade Point eligible for transfer of credits is 2.5. The Programme Owners may recommend a higher Grade Point for transfer of credits.
- AUs from Graduate or FlexiMasters Certificate that are approved for transfer of credits will not be included in the computation of Cumulative Grade Point Average for the Master’s programme.
- The course must not have been used for exemption/transfer of credits into another programme.
- FlexiMasters Alumni who are successful Master's programme applicants may enjoy course fee discount and subsidy schemes for the Master's programme.
Admission to Full Nanyang Business School Master’s Programme
Participants have to meet all required admission standards of the selected Master’s programme.
Fees and Funding
Course fee revisions are made to align to corresponding Master’s programme fees.
Course fee revisions are pending final approval from SkillsFuture Singapore (SSG).
| Full Programme Course Fees in SGD (fees and funding quoted below are subject to revision) | ||
|---|---|---|
| Fees BEFORE funding & GST | Fees AFTER funding & 9% GST | |
| Singapore Citizens (aged 21-39) / PR (aged ≥21) Up to 70% SSG Funding | $24,165.00 | $7,901.96 |
| Singapore Citizens (aged ≥40) MCES1 - Up to 90% SSG Funding | $24,165.00 | $3,068.96 |
| SME-sponsored Singapore Citizens / PR ETSS2 - Up to 90% SSG Funding | $24,165.00 | $3,068.96 |
| NTU Alumni Fee payable after 70% SSG Funding and use of $1,600 **NTU Alumni Course Credits | $24,165.00 | $7,378.76 |
2. Enhanced Training Support for Small & Medium Enterprises (ETSS) Scheme
Funding/Programme Requirements
- You must achieve a minimum of 75% attendance for each module.
- You must complete and pass all assessment components.
You do not need to contact SkillsFuture Singapore (SSG) to apply for the above funding. Upon your successful admission to the programme, NTU will handle the funding administrative for all applicants. Billing is by module on the nett amount after funding and GST. Full payment is to be made before the start of module.
SSG funding is limited in duration and subject to the prevailing conditions of the funding agencies.
SkillsFuture Credit
Singapore Citizens, aged 25 and above, and self-sponsored, may use their SkillsFuture Credit to defray full or part of the nett course fee.
Singapore Citizens, aged 40 and above, and self-sponsored, may use their NEW Top-up of $4,000 SkillsFuture Credit (Mid-Career) to defray full or part of the nett course fee.
You may check your SkillsFuture Credit balance by logging into MySkillsFuture.sg. Upon your successful admission to the programme, more information will be provided in the billing email on how to submit the claim using SkillsFuture Credit.
**NTU Alumni Course Credits
All self-sponsored NTU/NIE alumni may utilise their Alumni Course Credits (ACCs) as direct discounts on the course fee before any applicable eligible funding is applied.
Upon successful admission to the programme, please inform the programme office if you wish to utilize ACCs. For more info on ACCs, please click here.
FlexiMasters FAQs
1. What is the course schedule and duration of the FlexiMasters programme?
Please look under ‘Course Schedule & Venue’ for the schedule and duration of the classes.
2. Will I be able to pursue more than 1 FlexiMasters programme?
There are no restrictions but it’s advisable to take up 1 FlexiMasters at a time as the schedule might overlap. Eventually, all of the applications will be reviewed by the Selection Committee.
3. I’m only interested in one of the modules in one of the FlexiMasters Programme. Will I be able to pursue that module?
FlexiMasters is a bundled programme. When you apply for a FlexiMasters programme, it will be considered that you’re applying for all the modules.
4. How will the credits earned from the FlexiMasters contribute to a NBS Master’s programme?
FlexiMasters is a stackable programme where credits earned are eligible for credit transfer to a NBS Master’s programme. However, participants are required to meet the admission standards of their selected NBS Master’s programme. For more information about the NBS Master’s Programme, you may visit this link: https://www.ntu.edu.sg/business/admissions/graduate-studies
5. What is the course assessment like?
Course assessment will differ from module to module. This will be determined by the respective teaching faculty. Assessment components will be shared upon successful admittance to the programme. Some of the assessment components may consist of Individual coursework, Group coursework, Quizzes and Class Participation.
6. When will the course outlines be made available?
Course outlines will be shared upon successful admittance to the FlexiMasters programme.
7. Can I still use my Alumni Credit? When does my Alumni Credit Expire? Can I check the balance of my Alumni Credit?
Kindly email to PACE regarding queries of your Alumni Credit: pace@ntu.edu.sg
8. Can I get a rough idea of the difficulty level?
These are advanced graduate Business courses embedded with academic rigour necessary for the academic units in the programme. Due diligence is required to pass the modules in the programme.
9. If I do not pass the course or any of its components, would the funding still hold? Or would it be revoked?
In the event you do not pass a course, you will not be eligible for funding. Hence, you will have to pay for any outstanding fees thereafter.
10. Will there be more details available on the course curriculum, such as the types of software being used and the specific topics covered in each module?
Once you have successfully enrolled into the programme, more information will be given to you regarding the modules.
Find out about the FlexiMasters route, the various subsidies and more here.
Terms and Conditions
- An administrative fee may be imposed and there will be no refund of course fee for participants who withdraw from the programme after successful admission.
- Nanyang Technological University reserves the right to change the date, time, venue, and mode of delivery of classes due to unforeseen circumstances or prevailing government advisory.
- All FlexiMasters programme registrations will be submitted to the NTU Academic Programme Admissions Committee. Registrants will be notified of their admission status prior to the start of the programme, and NTU will have the final decision on FlexiMasters programme admissions.
- Nanyang Technological University will have the final decision on the mode of delivery for the class (either in-person or online) and participants will be notified accordingly.
- There will be no make-up classes for absentees.
- Participants who wish to progress to a Master’s Programme upon attaining a Graduate Certificate or a FlexiMasters must submit a separate application for admission and the criteria for admission to the Master’s Programme would apply.
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