Published on 26 Apr 2022

How Netflix losing subscribers affects Singapore users

The Straits Times, pages C9 -

One of Netflix’s key selling points has been the enjoyment of shows without the annoyance of advertising. But in his investor’s call message last week, Netflix co-chief executive Reed Hastings said he was ready to give “the advertising-tolerant what they want”. There could be a lower-cost ad-supported plan and a higher-cost ad-free version, he added.

Assoc Prof Ian Dixon, a specialist in cinema and television studies and Asian film storytelling at the NTU’s Wee Kim Wee School of Communication and Information, said the introduction of advertising to the platform is no magic bullet. The “advertising-intolerant” might find other services with adfree offerings more attractive, he added.