​Will Cambridge Analytica scandal hurt outlook for digital advertising industry?

The Edge Singapore

Spreading propaganda and advertising a product are not quite the same thing. But, Facebook has already moved to address anticipated concerns about data privacy for the use of advertising. Wong Pei Wen, a digital and social media marketing lecturer at NTU's WKWSCI said media companies, brands and developers should have a Hippocratic Oath of sorts with consumers on what is permissible. The key is transparency and accountability.