​Government agencies reaching out to the young as habits change

The Sunday Times, page A6 - http://www.straitstimes.com/politics/reaching-out-to-the-young-as-habits-change

Government agencies have quietly and increasingly tapped social media influencers to reach younger Singaporeans as media consumption habits change. Lecturer Wong Pei Wen from NTU’s Wee Kim Wee School of Communication and Information, said with changes in media consumption habits, “government agencies cannot risk losing relevance with younger electorate”.