​Finance Ministry taps influencers to drum up interest in #Budget2018

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The Ministry of Finance has engaged more than 50 “online micro-influencers” to drum up publicity for the upcoming Budget and to “encourage youth participation in the Budget process”. While such a strategy may be a sign of the ministry keeping up with the times, the information conveyed about the Budget is relatively superficial, said communication experts. Asst Prof Liew Kai Khiun from NTU’s Wee Kim Wee School of Communication and Information said the posts help the Government reach out to an audience that may otherwise not be concerned about the Budget, but provide “only superficial awareness that feedback channels exist”.