​Engaged readers seen as critical to success of media groups

The Straits Times, page B6

Technology poses challenges for traditional media companies but it also gives them more avenues to expand and better engage their readers, listeners and viewers. The changes have brought about power shifts in journalism, and their impact and implications were discussed at a forum on Asian journalism yesterday. Prof Ang Peng Hwa of NTU’s WKWSCI said traditional media companies have tried different ways to drive up revenue, including establishing paywalls or crowd-sourcing, but there is no one model that suits all situations.