Cannes Lions International Festival of Creativity
Often dubbed the ‘Olympics of Creativity’, the Cannes Lions International Festival of Creativity is the world's largest gathering of the creative marketing community. Held annually in Cannes, France, the festival brings together leaders in creative communication, global brands and renowned personalities to explore the ideas shaping the future of the industry.
As part of WKWSCI's Master of Media and Communication programme, students attend the festival to gain first-hand exposure to award-winning campaigns, emerging trends and perspectives from global industry leaders. Beyond keynote sessions and brand activations, they connect classroom learning with real-world industry practice.
The experience extends beyond the festival itself. Through guest lectures, research projects and reflective learning, students deepen their understanding of contemporary advertising and communication while developing insights that support their professional growth.
WKWSCI Master of Media and Communication students at the Cannes Lions International Festival of Creativity in France.
Experience Cannes Lions 2026
Watch highlights from WKWSCI's 2026 Cannes Lions experience and discover the festival through the eyes of our students, from inspiring industry sessions and creative activations to networking opportunities and learning beyond the classroom.
About MC6348 Issues in Interactive Advertising
The Issues in Advertising course will explore the issues that modern advertisers face and train you to be a creative storyteller. As part of this course, you will be ideating, generating strategic insights, and identifying relevant cultural and social trends that will help you create award-winning creative solutions for global competitions. We alternate between two major conferences for this course.
At the end of the course, you will spend one week in the French Rivera hearing from brands and networking with the best talents in the industry at the Cannes Lions International Festival of Creativity held in Cannes, France. This conference is a bucket-list item for those in the media and creative industries. Dubbed the Oscars of Advertising, brand marketers, creatives and marketers come together to celebrate award winning ideas on a global stage. This immersive experiential learning is like no other.
Download the Cannes Caseboards Project 2023 (High Res) here.
Awarded and Shortlisted Works
The D&AD New Blood Awards are internationally recognised benchmarks for creative excellence in design and advertising. Participants respond to real-world client briefs, applying strategic thinking and creativity to develop innovative solutions. WKWSCI students have earned international recognition at the awards for their outstanding campaign work, including Wood Pencil wins in 2023 and 2026.
Award-winning Campaigns
Watch highlights of WKWSCI's award-winning campaigns at the D&AD New Blood Awards.
| Award | Year | Project | Students |
|---|---|---|---|
| Wood Pencil | 2023 | William Lawson's Highlander Orange | Heng Jin Hui, Jerald Justin Ko, Jiang Yuxuan |
| Wood Pencil | 2026 | Dare To Be You | Agate Mansi Sunil, Caleb Leong, Jaslyn Lim, Jessica Tan Huimin, Lynn Ng |
Student Perspectives
Hear from our students about their experience at the Cannes Lions International Festival of Creativity.
"The Cannes Lions Festival was a transcendent experience that ignited creativity, fostered connections and brought together some of the best minds in our industry. Witnessing the convergence of innovation, imagination and global perspectives strengthened my appreciation of the transformative power of creativity."
Rajita KhangarotMMC
"Once you enter the festival, you encounter much more than the beautiful surroundings of Cannes. You are immersed in new ideas, changing industry conversations and diverse perspectives from creative practitioners around the world."
Yuxuan JiangMMC
"The Cannes Lions International Festival of Creativity represents the ideas and values that drew me to the creative industry. I am grateful for the opportunity to attend the festival as a student and engage with industry leaders, emerging trends and creative work from around the world."
Livvia Qiaoyi PanMMC
"Cannes Lions was incredible. Seeing creativity on such a global scale was eye-opening. It broadened my perspective, inspired me and gave me insights that continue to influence my career."
Jifang LuMMC
"I attended Cannes Lions and was incredibly inspired. Being surrounded by so much creativity was a game-changer for me. I returned with fresh experiences, ideas and a new perspective on my own creative journey."
Swati GuptaMMC
"Cannes Lions was a unique experience. The exposure to diverse perspectives and creativity was enriching, and I am grateful for the opportunity to connect with and learn from the international creative community."
Maisie ChanMMC
