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Cannes Lions International Festival of Creativity
Often dubbed as the ‘Olympics of Creativity’, the annual Cannes Lions International Festival of Creativity is the largest gathering in the creative marketing community. Over a week in the French city of Cannes, students learn from leaders in creative communication, legacy brand owners and renowned personalities, while immersing in experiential marketing and networking with media and creative professionals.
Master of Media and Communication Students in Cannes
About MC6348 Issues in Interactive Advertising
The Issues in Advertising course will explore the issues that modern advertisers face and train you to be a creative storyteller. As part of this course, you will be ideating, generating strategic insights, and identifying relevant cultural and social trends that will help you create award-winning creative solutions for global competitions. We alternate between two major conferences for this course.
At the end of the course, you will spend one week in the French Rivera hearing from brands and networking with the best talents in the industry at the Cannes Lions International Festival of Creativity held in Cannes, France. This conference is a bucket-list item for those in the media and creative industries. Dubbed the Oscars of Advertising, brand marketers, creatives and marketers come together to celebrate award winning ideas on a global stage. This immersive experiential learning is like no other.
Insights Report
Download the Cannes Caseboards Project 2023 (High Res) here.
Awarded and Shortlisted Works
The D&AD New Blood Awards serve as benchmarks for creative excellence in design and advertising for students, graduates, and aspiring creatives. Participants select from a variety of client briefs with different challenges and have to apply creative thinking skills to come up with a solution.
Team Liquid Luck, consisting of Master of Media and Communication students Heng Jin Hui, Jerald Justin Ko, and Jiang Yuxuan took home the Wood Pencil at the prestigious D&AD New Blood Awards 2023. Their challenge was to promote William Lawson's Highlander Orange to the next era of whiskey drinkers in Belgium.
Discover the Festival
Credits: Ditthania Suryani
Cannes x TikTok
MMC in Cannes!
Credits: Wang Xiya, Li Mingna, Hu Heyin, Li Yuan, Lu Jintang
Find out more about the Cannes Lions International Festival of Creativity here!
Reflections from the Festival
Testimonials
"The Cannes Lions Festival is a transcendent experience that ignites creativity, fosters connections, and unveils the limitless possibilities of our industry. Attending the festival was a defining moment for me, where I witnessed the convergence of innovation, inspiration, and global perspectives. It's not just an event; it's a catalyst for personal and professional growth, an annual pilgrimage for those who believe in the transformative power of creativity."
Rujuta Khanapurkar, Class of 2023
"Once you enter the festival gate, you will not only see the blue sea of Cannes but also be in the sea of advertising, creativity, and marketing. Numerous talks discuss the latest topics in the industry all day long, where diversely wonderful practitioners exchange their ideas."
Yuxuan Jiang, Class of 2023
"The Cannes Lions International Festival of Creativity definitely represents the top level of the creativity industry with world-class creativity/ads pieces made by both the experienced experts and the new blood. As an international student, I am sincerely grateful for the opportunity offered by our program to stand on the global stage as a student delegate with exposure to talented individuals, amazing workpieces, and invaluable opportunities. Also, I want to extend my heartfelt gratitude to Ms. Wong Pei Wen, who made all of this happen."
Lluvia Qiaoyi Pan, Class of 2023
"Cannes Lions was incredible! Seeing global creativity up close was eye-opening. Big thanks to my program. I'm inspired and ready to dive deeper into my career!"
Jintang Lu, Class of 2023
"I attended Cannes Lions and it was incredibly inspiring. Being surrounded by such creativity was a game-changer for me. I met brilliant minds, learned from their experiences, and gained a fresh perspective on my own creative journey."
Swati Gupta, Class of 2023
"Cannes Lions was a unique experience. The exposure to diverse perspectives and creativity was enriching. Grateful for the opportunity and the connections made."
Maisie Chan, Class of 2023