Published on 01 Jul 2021

Some of the biggest stars in China come from K-pop, including Blackpink’s Lisa, Exo’s Lay Zhang and Got7’s Jackson Wang

South China Morning Post, 1 Jul -

K-pop groups have largely been prevented from performing in China even though Chinese fans have shown a lot of love for K-pop. Yet Korean entertainment companies have various means to tap the sizeable Chinese audience, including partnerships. In 2019, for example, tech giant Tencent entered a partnership with K-pop label SM Entertainment soon after boy band WayV made their debut. “More interactions between two sides mean higher possibilities to generate conflicts; however, it does not mean that the two will stop if such interactions bring benefits to both,” says Sun Meicheng, a doctoral candidate in communication studies at Singapore’s WKWSCI, NTU.