Published on 17 Jun 2021

Opening a gym in COVID-19 times, graduate’s plans disrupted

8world.com, Channel 8 News, 17 Jun - https://www.8world.com/news/singapore/article/8worldstories-new-gym-opening-delays-1510336

Deng Shihui (transliteration), 24, from NTU WKWSCI, had always been passionate about exercise. After graduation, she became a health instructor and was planning to start her own gym business when more clusters of infection emerged and forced the opening date to be postponed by at least one month. Shuhui and her partners are in a dilemma because they do not meet the government's subsidy conditions. The team worked out a new strategy to build awareness of their brand via social media channels with online coaching and rented out their gym equipment to clients.