Published on 16 Oct 2022

Hundreds of sponsorships, thousands of followers: Why brands are turning to computer-generated influencers

CNA Online, 16 Oct -,as%20%22more%20objective%20beings%22.

Virtual influencers are seen as "safer choices" than their human counterparts because they are more controllable, says one expert. Virtual influencers are seen as “safer choices” compared to human influencers who may be involved in scandals from time to time, according to Dr Chen Lou, Assistant Professor at NTU’s WKWSCI. They are also more controllable and can be highly customised to meet brands' needs, added Dr Lou. Consumers may find these influencers innovative and intriguing as they are “novel, fun and trendy”, said Dr Lou, adding that the novel appeal can also carry over to a brand’s image.