The Straits Times, page C2 - https://www.straitstimes.com/life/style/homemade-bodycare-with-heart
Twice a week, Ms Grace Lee blends lotions and potions by hand in a room in her extended family's spare flat. After working in retail and the fast-moving consumer goods industry for four years, she felt burnt out and sought more meaning in her work. The communication graduate from NTU left her job early last year and spent a year researching ingredients and formulating products, testing them on friends and family with sensitive skin. With her savings, she launched Honest & Gentle in February this year, with two moisturising body lotions and a deodorant, adding face oils a few months later. Her brand was named for being not only gentle on the skin, but also for showing "gentleness towards others" in its ethical practices, such as a flexi-charity initiative, where 3 per cent of the proceeds from every online purchase goes to a charity of the customer's choice.