Published on 28 Oct 2021

Help in the heartland

The Straits Times, page B1 - https://www.straitstimes.com/singapore/community/gps-community-groups-working-to-persuade-seniors-to-get-vaccinated

In the first in an ongoing series, The Straits Times visits Bedok to explore how residents in each estate reach out to unvaccinated seniors. Communicating with seniors at an interpersonal level is more powerful, said Assoc Prof Edson Tandoc Jr, director of NTU’s Centre for Information Integrity and the Internet. "Evidence itself is insufficient to convince them; they... (listen) to messages that resonate with their own experiences and pre-existing beliefs." He added: "It is always tempting and easier to ignore the questionable messages they forward to our group chats, but when we keep quiet, they may mistakenly take that as indicating that what they shared is correct."