Published on 22 Sep 2021

Growing Up With Eczema Inspired This Singaporean To Start Her Own Vegan Skincare Brand

Womens Weekly, 22 Sephttps://www.womensweekly.com.sg/gallery/beauty-and-health/skincare/grace-lee-local-vegan-skincare-brand-honest-gentle/

The idea of starting a social enterprise that combined personal care started when communication graduate from NTU Grace Lee noticed a growing trend of entrepreneurs making their own skincare in 2019. She left her job early last year and spent a year researching ingredients and formulating products, testing them on friends and family with sensitive skin. With her savings, she launched Honest & Gentle in February this year, with two moisturising body lotions and a deodorant, adding face oils a few months later.