Published on 29 Jul 2021

A deep dive into deepfakes

TVB Europe, 29 Jul

In a commentary about deepfakes having the power to disrupt and damage trust in broadcasting, Viktor Underwood, CEO at Quickchannel, quoted a study conducted by NTU which found that one in three Singaporeans who said they were aware of deep fakes believed they had at one point circulated content on social media which they later found out to be a hoax. What’s most disconcerting about these findings is not so much the rate at which deep fake videos are multiplying, but rather how frequently viewers will believe what they see and how easily they will share it with their network, he wrote.