​Going viral: Asia takes on the coronavirus with songs, dances

Al Jazeera English, 11 Mar

Health officials in Vietnam, Thailand, and other Southeast Asian countries are teaming up with local creative talents to produce public service announcements (PSAs) that urge hand-washing, social distancing, and other best practices to combat the deadly virus. "Health authorities considering such campaigns are typically under a great deal of time pressure to get the right level of culturally appropriate tone and manner, and attain the right balance of threat and efficacy - showing the public simple actions they can do," said May O Lwin, a professor at NTU Singapore who has studied strategic communication and health issues.