Academic Experience

In this era of change and disruption, it is vital to become a learning organization in which everyone understands the concept of strategy and also innovation.  Business strategies which used to serve companies in the past are rapidly becoming dated with new entrants developing unique value propositions. 

Business managers must learn new competencies which include strategic and integrative thinking, value creation, and business model innovation.  After completing this module, students will be able to select frameworks and models to transform an organization, build new business models, and overall align strategy with the many changes happening concurrently in today’s environment.  

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People are at the heart of all organizations. The finest hardware, systems, policies etc., can only function as effectively as the people operating/implementing them. Thus ‘heart-ware’ plays a pivotal role in providing organizations with the edge to not only survive but to thrive amidst the stiff global competition that pervades the business world in the 21st century.

This course is designed to provide a strong grounded understanding of behaviors in organizations. Through the science of Organizational Behavior, students will acquire the body of knowledge to develop key managerial and leadership competencies required to interact and work effectively with superiors, peers and subordinates. 

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From COVID-19 to the crisis in Ukraine, and fears surrounding a potential cold war brewing between global superpowers, Volatile, Uncertain, Complex, and Ambiguous (VUCA) events have created a tsunami of ripple effects affecting individuals, groups, organizations, societies, nations, and the world.

Studies revealed that new leadership theories were emerging and demands on leaders are changing. According to studies, only 21% of leaders are prepared for emerging changes.  Leadership Agility is one key success factor identified for higher employee engagement, team performance, organizational commitment, and job satisfaction. The course teaches the marketing strategy and management process in connection with the business proposition. 

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Global economics is a social science that deals with resource creation, distribution and consumption in the world. Because it is about people and the real world, Global Economics enables students to learn about banking, finance, globalization, and broader social issues such as poverty, education, health and the global environment. It is a versatile discipline closely linked to politics, sociology, psychology, business and finance.

This course focuses primarily on its application of theory and quantitative methods to contemporary economic problems. It helps students to think logically, rationally and rigorously. Upon completion, students will be able to understand and analyse the trends and driving forces of the global economy. 

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This course aims to provide an introduction to intellectual property and patent law. The course will expose students to tools like freedom to operate and licensing, compare the legislative differences with respect to Intellectual Property in different regions of the world, and facilitate you to consider the implications of these in terms of practice.

Teaching Faculty

Dr Lu Lam Uyen
Dr Dinh Khuong Duy
University of Economics Ho Chi Minh City

Accounting being one of the major functions of a corporation is a core component for all business and MBA programmes. This accounting course is designed for non-accounting or non-finance managers whereby accounting is studied within the context of the organization and its competitive environment.  The course aims to equip the students with skills to analyse accounting statements for decision-making.

Teaching Faculty

Prof Vo Xuan Vinh
Assoc Prof Nguyen Phong Nguyen 
University of Economics Ho Chi Minh City

Together with operational and other decisions, financial decisions are critical for the growth of a corporation, especially for large and listed companies. Emphasising on financial practices in the real world, the course covers fundamental issues of corporate finance, including corporate governance, capital budgeting, capital structure, distribution policies, and working capital management.

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Operations and Supply chain Management are two core functions of any organization. Managing correctly will impact the service level delivered for the fulfilment of customer orders, whether it be a manufacturing or service organization. 

The objective of this course is to equip students with critical thinking for the managing of operations, business processes and supply chain effectively and efficiently. 

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Being able to understand the fundamental issues that influence marketing strategies through stakeholder analysis with a good understanding of decisions, such as buyer behaviour, competition, pricing, advertising, distribution and selling methods.

This course teaches the marketing strategy and management process in connection with the business proposition.

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Assoc Prof Tran Dang Khoa
Dr Hoang Cuu Long
University of Economics Ho Chi Minh City

Increasingly, business leaders must develop strategies that not only satisfy the demands of customers, employees, investors, and governments, they must also develop new strategies that address the economic, social, and environmental impact of their business practices. 

This course aims at providing the practical knowledge and frameworks needed for decision-making that create social value from the perspective of a private entity.

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Data analytics and decision-making are two rapidly growing fields that are concerned with developing techniques to assist managers in making intelligent use of stored massive data. Successful applications include customer segmentation and classification, profile analysis, cross-selling, churn analysis, credit scoring, fraud detection, etc.

In this course, students will be able to view data analytics and decision-making as the discovery of interesting patterns in data that can be used to describe or summarize the data and to predict future instances of the data. Such patterns are considered to be knowledge discovered and important for strategic decisions. Students will also be guided to build different data analytic tools such as ChatGPT to mine and analyse real data sets, such as financial data or retail data for decision-making. 

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Technology and platforms are increasingly becoming central to all forms of economic and social activity. Whether it is the advent of generative AI, the introduction of IOT, or the promise of smart cities, a deeper understanding of technology and innovation strategy is essential for managers hoping to succeed in the current era.

This course addresses topics of interest within the space of technology and innovation strategy, addressed to managers tasked with managing business units and teams that work in the technology area.  

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Marketing and branding in the digital age is an important topic that enterprises must face, especially in the current era of the digital economy. Brand management is very important for an enterprise to win customers in a digital market and is crucial to an enterprise’s survival and success. This course is designed to prepare students for the challenges of building, protecting and strengthening a brand through digital marketing. 

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The global marketplace is under tremendous pressure to develop and launch new products at a faster pace as consumers get more sophisticated; expect customizable products and focus on their value. At the same time, technologies are also converging in products which require a broad range of new skills to develop and launch new products.

Product Management forms the backbone of all businesses. The essential skills and processes covered in this course are applicable in all industries, whether developing a product, websites, web-based apps or software. This course covers the fundamentals of Agile and Scrum, and how to apply these essential key product management skills in a professional setting.

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The advancement of Artificial Intelligence (AI) and Machine Learning (ML) renders both opportunity and shortfall for business organizations. The difference lies in the business stakeholders’ perspectives and understanding of technologies and discovering insights from data.

Appreciation of machine learning can often turn the shortfall into an opportunity and transform a business. In this age of AI, the speed for humans to catch up with AI is often the key for a business to stay relevant. This course will walk students through the fundamentals of machine learning deployed in business operations.  

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Across industries around the world, blockchain has transformed businesses. The applications are impacting the supply chain, food distribution, financial services, government, retail and more. This course provides an understanding of the concept of Blockchain and its applications in businesses.  

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The capstone project is designed to apply learning from theoretical concepts and framework to create new insights for the green and digital economy. Through the science of various core business courses, technology and innovation, and leadership courses, you will apply the body of knowledge to develop creative and viable business models for the green and digital economy in Vietnam. 

This course empowers learners to transform from knowledge consumers to knowledge creator to create new insights to the emerging green and digital business landscapes in Vietnam.

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