Overseas Immersion Segment
The International MBA (IMBA) programme distinguishes itself with its Overseas Immersion Segments, a transformative learning journey where students engage directly with global leaders, top corporations, and cutting-edge research institutions.
This experience equips students with real-world insights, leadership perspectives, and industry connections that extend far beyond the classroom.
As part of their experiential learning curriculum, the IMBA students conducted an industry visit to Google Singapore, engaging directly with Google AI Solutions team and learning the latest AI development at Google.
The visit provided students with practical insights into innovation management, innovation culture, and innovation practices. Key discussions centered on Google's approach to fostering psychological safety and innovation philosophy, and real-world applications of cutting-edge technologies.
The visit concluded with a tour around Google campus, offering students a firsthand look at how the work environment is designed to support collaboration, creativity, and employee well-being.
At the AWS Asia Pacific Hub, International MBA students gain unparalleled access to the world’s leading cloud solutions provider, a privilege made possible through NTU’s global reputation and strong corporate connections.
Few institutions can open doors at this level, but NTU ensures its students engage directly with leaders shaping the future of business and technology.
By engaging with these leaders, students don’t just study innovation, they witness it in practice, learn how it is embedded into corporate culture, and develop the mindset to translate an innovation-first approach into their own leadership journey.
The International MBA (IMBA) students get an inside look at Porsche Asia Pacific and explore how one of the world’s most iconic luxury brands continues to grow in highly competitive markets while staying true to its identity.
At Porsche Studio Singapore, students learn how strategy, brand storytelling and customer experience come together to build a strong and lasting brand. Mr. Hannes Ruoff, CEO of Porsche Asia Pacific, shares insights into Porsche’s approach to sustainable growth, while Mr. Brendan Mok, Head of PR & Communications takes students through the brand’s philosophy, storytelling and customer experience.
Through the visit, students see firsthand how Porsche turns its brand vision into meaningful customer experiences that build engagement and loyalty.
Here’s what Porsche Asia Pacific Pte Ltd shared about our visit:
"We welcomed students from NTU's International MBA programme in Vietnam to explore how Porsche continues to redefine the future of automotive retail, while still staying true to its rich heritage and spirit of forward-looking innovation. Just like how our founder Ferry Porsche forged his own vision to create a dream sports car, we look forward to the value these leaders will create tomorrow."
International MBA students explored how Zouk Group has built a diverse lifestyle business across nightlife, entertainment and dining, while keeping its iconic Zouk brand relevant for more than 30 years.
During the visit, students gained insights into how strategy, talent and culture shape customer experiences and build lasting brands in a fast-changing industry.
They also heard directly from Mr. David Long, Vice President of Zouk Singapore, about the group’s approach to growth and its vision for the future of nightlife. From DJ performances and dining to fashion, creative networking and wellness events, students saw how Zouk is evolving beyond traditional nightlife to create dynamic lifestyle experiences that connect with changing consumer expectations.
Our IMBA cohorts recently visited BMW and Vietjet Air in Ho Chi Minh City, with students from both the 2024 and 2025 classes connecting whilst exploring strategic operations.
At BMW, students examined differentiation strategy in action. Beyond observing how digitalisation and customer-centricity create premium brand identity, our students experienced it first-hand through test drives, understanding how BMW crafts every customer touchpoint to reinforce brand excellence.
At Vietjet Aviation Academy, the focus shifted to operational excellence. Through high-tech flight simulators and fuel-efficient technology, students witnessed how supply chain innovation and sustainability drive competitive advantage.
These visits bridged classroom frameworks with real-world execution, deepening our students' understanding of strategic leadership in Vietnam's dynamic market.
At the Sustainable Singapore Gallery, IMBA students explored Singapore's approach to climate resilience and water self-sufficiency, examining how integrated policy, green urban planning, and circular economy practices create a sustainable city.
Beyond the environmental solutions, students learnt about the fundamentals driving sustainable development: innovation, long-term strategic planning, and public-private partnerships. These insights are essential for leaders seeking to balance commercial growth with environmental and social responsibility
International MBA students gained a deeper understanding of how Singapore takes a long-term approach to urban planning, land use and resource management.
At the Urban Redevelopment Authority (URA), Singapore’s national land-use planning and conservation authority, students explored how strategic planning helps shape the country’s physical and economic development.
The visit gave students insights into how Singapore balances competing priorities such as economic growth, sustainability, liveability and limited land resources. By looking at how plans are developed and implemented over the long term, students gained a broader perspective on how strategic thinking and sustainable planning can shape a city’s future and create an environment where people can live, work and play.
International MBA students explored how research, technology and innovation are developed and translated into real-world applications. During the visit to the NTU Satellite Research Centre, students gained insights into the development of satellite technology and the role of research and innovation in addressing real-world challenges.
The experience gave students a closer look at how ideas move from research and development into practical applications, highlighting the importance of innovation, collaboration and technology in creating solutions for the future.
The CRPO is a national centre at NTU that aims to propel Singapore to the forefront of cybersecurity innovation and implementation, backed by S$62 million in funding from the Cyber Security Agency of Singapore (CSA).
Cybersecurity research and innovation are vital to a digital economy because they protect critical infrastructure and business operations from cyber threats, foster trust in digital services, and enable safe technological advancement.
The International MBA students get to experience this critical pillar of a thriving digital economy through a sharing and visit to one of the national labs, iTrust, SUTD, arranged by the CRPO.
During the Fireside Chat, IMBA students had the opportunity to hear directly from top leaders in their fields to provide an unparalleled way to understand how to think strategically, make decisions, and drive business growth with a focus on sustainability in the green and digital economy.
The session concluded with an exclusive networking dinner, where students could continue conversations with speakers, alumni, and peers transforming insights into meaningful connections.
This unique experience is made possible only through NTU’s strong reputation and its connections to industry leaders at the highest level.
The IMBA journey is not only about learning from world-class faculty and industry leaders, but also about forging meaningful connections with peers who share the same drive and mindset.
One highlight was a BBQ party generously hosted by an IMBA student, where classmates, professors and friends came together in a warm and informal setting.
Over good food and music, we drank, sang, laughed, and shared stories. These moments of joy and deep conversation created memories that go beyond the classroom. They offered fresh perspectives, helping us reshape our thinking and broaden our worldview.
This is the essence of the IMBA experience: a community that grows, learns and celebrates together.
What do our students say?
For many, the Overseas Immersion was not just about classes or company visits, it was a moment of discovery. Students came back with new ideas, deeper friendships, and memories that will last a lifetime. Here’s what IMBA students shared about their experience, in their own words:
Hoai Viet Duc
Expense Management Manager, Prudential
What an incredible immersion trip with my MBA cohort. This trip was filled with inspiring lectures, eye-opening industry visits, and plenty of memories that I will carry for a lifetime.
Vo Thi Minh Ly
HR Director, PNJ Production
As part of the NTU IMBA Immersion Program, this week, we visited AWS to learn how Amazon scales innovation: start with customers and work backwards, foster psychological safety with accountability, and embed mechanisms like the 20 minutes of quiet reading of written memo, two-pizza teams, and the iconic 1-pager/6-pager...
Tran Anh Van
Director of Global Accounts, Starcirle
My long weekend well spent with the NTU Immersion Trip, one of the most amazing visits was to AWS. We learned how innovation begins at Amazon—rooted in a strong company culture, clear leadership principles, and the powerful growth flywheel that drives scale.
Chua Mengzhi
Senior Manager, Ernst & Young (EY)
Beyond the lectures and case studies, it was also a timely chance to reflect on leadership, strategy, and the role we play in shaping business decisions, especially against the backdrop of so many challenging headlines this year.
Do Duong Bao Ngoc
Country Head of Vietnam, InMobi Advertising
Recently, my immersion trip to Singapore with the Nanyang Technological University Singapore IMBA program was truly remarkable, offering invaluable lessons that extend far beyond the confines of a traditional classroom setting.
Bui Phuong Thao
Deputy Manager, Keppel Land
This offline session has been such a highlight, as we learned about technology and blockchain in class, while also exploring how culture and leadership are shaped during our visit to Amazon (AWS). The journey continued at the Porsche showroom, where we discovered new perspectives on luxury marketing and brand strategy. These experiences really brought theory to life and showed how business insights can be applied across different industries.
Nguyen Thu Van
Global Business Development Manager, TECHVIFY
We learned about the concept of “generative innovation” in transforming organizational culture. As a leader, it's easy to keep running after problems and solving them one by one. But maybe the bigger job is to know who you are, why you're doing what you're doing and give people a direction to move toward.
Bui Thi Anh Ngoc
HR Lead, IEC Corporation
We interacted, exchanged ideas, and participated in discussions much more actively, which made both the classes and company visits more meaningful and memorable for me.
Mai Tung Lam
Project Manager, Techcombank Hanoi
As a part of our IMBA class activities at Nanyang Business School, we spent half a day listening to AWS experts sharing on their products, strategies, and how they are managing to stay ahead of other Cloud Computing Giants like Microsoft, Google, and others.
Do Thi Tuyet
HR Business Partner, VPBank Hanoi
I feel much more confident about the journey we’ve stepped into - and increasingly confident that we will successfully complete it, not only with knowledge ready to be put into practice, but also with the maturity, perspectives, and quality network we are building along the way, strengthened by the incredible NTU alumni community.