Inteview: Rise of virtual influencers

Channel 8 news, 6.30pm, 8 Apr - https://www.8world.com/vodcasts/episode/full/hello-singapore-virtual-influencer-1442821

With millions of fans and raking in millions in annual income, those who have achieved such success are surprising not real people. How do virtual internet celebrities and virtual idols attract fans' attention? What is their commercial value? In this 10 min long live interview, Asst Prof Chen Lou from the WKWSCI joined in for a discussion and offered her views on this latest trend.