The Bachelor of Accountancy with Minor in Strategic Communication at Nanyang Technological University (NTU) focuses on strategic management of public and market Communication. It provides you with conceptual and practical training on how to strategise and manage communication with different stakeholders, both internal and external to an organisation.
Communication strategy is often crucial to business success and this Minor in Strategic Communication includes creative and innovative Advertising courses, as well as specialised courses in Media Planning and implementation of market strategy across various media platforms.
You can start reading the minor-level courses after the first semester of your freshman year and then read higher-level courses in the second year.
For our admission requirements, please refer to the following links:
Singapore Cambridge GCE ‘A’ Level
Diploma (polytechnic or equivalent institution)
Your eligibility for exemptions will be assessed based on the criteria outlined in Annex A. NBS course exemption eligibility for polytechnic graduates is based on the programme they have completed prior to joining NTU, and not on a course-by-course basis.
After admissions to the BBus programme, incoming freshmen may apply for exemption by writing to NBS Student Administration at [email protected]. Necessary supporting documents must be provided.
- Accounting I
- Accounting II
- Financial Management
- Business Law
- Statistics & Analysis
- Marketing
- Organisational Behaviour and Design
- Strategic Management
- Business Operations & Process
- Intermediate Excel
- Healthy Living and Mental Wellbeing
- Sustainability: Society, Economy & Environment
- Science and Technology for Humanity
- Career & Entrepreneurial Development for the Future World
- Ethics & Civics in a Multi-Cultural World
- Navigating the Digital World
- Inquiry and Communication in the Interdisciplinary World
- Careers II
- Decision Making with Programming & Analytics
- Professional Attachment
- Communication Management Strategies
Choose four to five courses:
- Media Law, Ethics and Policy
- Creative Strategies
- Social Consequences of Mobile Communication
- Crisis Management
- Media Planning and Strategies
- Intercultural Communication
- Public Opinion
- Persuasion & Social Influence
- Issues in Advertising
- Digital Communication & Human Relationships
- Social Media and Digital Campaign Management
- Financial Communication: Media, Fintech, and Financial Markets
- Persuasive Technology for Strategic Communication
- AC2101 Accounting Recognition & Measurement
- AC2104 Assurance & Auditing
- AC2105 Accounting for Decision-making & Control
- AC2301 Principles of Taxation
- AC2302 Company Law & Corporate Governance
- AC2401 Accounting Information Systems
- AC3102 Risk Reporting & Analysis
- AC3103 Accounting Analysis & Valuation
- AC3104 Risk Management & Advanced Auditing
- Assurance
- Taxation Management
- Financial Accounting
- Management Accounting
- Auditing
- Corporate Finance
- Business Development and Analysis
- Market Research and Product Development
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Institute of Singapore Chartered Accountants (ISCA)
- Accounting and Corporate Regulatory Authority (ACRA)
- Institute of Chartered Accountants in England and Wales (ICAEW)
- Chartered Accountants Australia and New Zealand (CA ANZ)
- Association of Chartered Certified Accountants (ACCA)
- CPA Australia
- Chartered Institute of Management Accountants (CIMA)
- Institute of Management Accountants (IMA)
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