Our Ph.D. Programme provides training in two areas of marketing: consumer behaviour and quantitative marketing. Applicants are encouraged to indicate which area they would like to pursue in their statements of purpose.

In general, given the importance of good presentation skills to succeed in the job market, it would be good if the candidate has good oral and written communication skills in English.

An ideal Marketing Consumer Behaviour candidate must have a strong grounding in cognitive and social psychology. Applicants should have a bachelor or master’s degree in psychology or business-related areas with high academic standing.

Undergraduate and graduate level exposure to information processing, experimental design, behavioural decision-making modules would be good. Statistical knowledge is essential with basic command in the popular social science statistical packages like SPSS, SAS, or STATA.

An ideal Quantitative Marketing candidate must have a strong background in a quantitative discipline. Applicants should have a bachelor or master’s degree in economics, statistics, mathematics, engineering, or any science subject with high academic standing. They should also have command in MATLAB, R, Python or similar statistical programming languages.