Marshall International Case Competition 2025

 

Name of the competition : Marshall International Case Competition 2025

About the competition : The Marshall International Case Competition (MICC), held on the University of Southern California campus, brings together students from premier business schools across the globe and engages them in a week of exploration, camaraderie, and competition. The 2025 edition saw participation from 20 teams.

Date of the competition : 17 to 23 February 2025

Achievement : Second Runner-Up, People's Choice Award and Best Speaker Award for Prasad Shubhangam Rajesh

Prize : Trophies

REP Students : Prasad Shubhangam Rajesh, Sarah Wong Ee Min

Product/Proposal :  The team tackled cases involving Omaha Productions, an American entertainment company founded by former football quarterback Peyton Manning, and InvestCloud, a California-founded wealth technology company that has grown to $6 trillion in assets within just 10 years.

Description : In the short case involving Omaha Productions, the team increased digital engagement and introduced new revenue streams for the company.  For the long case, the team designed and integrated additional AI-powered features to enhance InvestCloud’s interfaces.

 

(First and second from left) :  Prasad Shubhangam Rajesh, Sarah Wong Ee Min