Programme Overview

As a graduate of the MSc in Marketing Science programme at Nanyang Business School, you will be equipped with the strategic, analytical, and technical skills needed to successfully lead marketing campaigns and drive company growth in the martech world. 

Our one-year, full-time Master’s programme encompasses:​

 ​Core ModulesConsumer Insights ModulesTechno​logy Modules
  • ​Strategic Marketing
  • Branding​
  • Corporate B2B Marketing
  • Marketing Analytics
  • Marketing Research
  • Finance for Marketing Decisions
  • Integrated Marketing Communications
  • Consumer Psychology
  • Ethnography in Practice
  • Digital Marketing
  • Consumer Neuroscience & Neuromarketing
  • AR/ VR, AI and Robotics in Marketing​
Note: For module descriptions, please click here.